Research: Crisis Management Post COVID-19 in Tourism & Hospitality

This research project explores the impact of COVID-19 on the tourism and hospitality industry, focusing on crisis management strategies and management responses at The Barbary restaurant. It investigates the economic damage caused by the pandemic, analyzes management's reactions, and recommends strategies for future crisis mitigation. The study utilizes both primary and secondary data, employing a qualitative research approach and inductive reasoning to understand the challenges and opportunities for the hospitality sector in the post-pandemic era. The research aims to provide insights into effective crisis management practices for restaurants and similar businesses facing unprecedented disruptions.

RESEARCH PROJECT CRISIS
MANAGEMENT POST PANDEMIC
IN THE TOURISM AND
HOSPITALITY INDUSTRY AND
THE IMPACT OF COVID19

Table of Contents
CHAPTER 1- INTRODUCTION....................................................................................................4
1.1- Study background.................................................................................................................4
1.2 Rationale and research questions...........................................................................................4
1.3 Aim and objectives................................................................................................................5
1.4- Study approach, ethical issues and limitations.....................................................................5
1.5- Case study company.............................................................................................................6
CHAPTER 2- LITERATURE REVIEW.........................................................................................7
2.1- Introduction..........................................................................................................................7
2.2- Impact of Covid – 19 and management responses at restaurant...........................................7
2.2.1- Impact of Covid – 19 on hospitality industry....................................................................7
2.2.2- Early estimates of economic damage over 2020 and beyond due to Covid – 19 in
hospitality industry.......................................................................................................................7
2.2.3- Management responses for Covid – 19 in Hotel...............................................................8
CHAPTER- 3 RESEARCH METHODOLOGY ............................................................................9
3.1- Introduction..........................................................................................................................9
3.2- Research Type and Approach...............................................................................................9
3.3- Data Collection...................................................................................................................10
3.3.1- Interviews........................................................................................................................10
3.3.2- Advantages and disadvantages of online interviews.......................................................10
3.4 Data analysis and Sampling.................................................................................................10
Timescale - ....................................................................................................................................11
CHAPTER 4- DATA ANALYSIS................................................................................................12
4.1- Introduction........................................................................................................................12
4.2 and 4.3- Analysis of primary and secondary data................................................................12
CHAPTER 5- CONCLUSION AND RECOMMENDATION.....................................................28
5.1- Conclusion..........................................................................................................................28
5.2- Recommendation................................................................................................................28
5.3- REFERENCES.........................................................................................................................1
APPENDIX......................................................................................................................................3

Questionnaire...............................................................................................................................3

CHAPTER 1- INTRODUCTION
Topic –
To study the impact of Covid – 19 and management responses at restaurant – A case
study of The Barbary.
1.1- Study background
Covid- 19 is one of those issue that drive the attention of individual person in the world
of business, toward developing effective methods and providing responses to eliminate the
impact of pandemic upon ventures, in term of crisis management. Crisis management refers to
the strategic procedure of managing critical situations in the organizations, during which leaders
and managers suffer in varied terms. The current form of process, can be considered as set of
approaches, and practices that management taken into their consideration for purpose of dealing
with certain situations, occur in the workplace, due to specific factor, such as pandemic. The
current report will be based on Barbary, which falls under the category of leading restaurants in
the Food and Beverage sector, where number of competitive advantages accessible in the bulk.
The study will highlight the impact of pandemic upon chosen restaurant and management
responses regarding the same. The report background covers key points and that is approaches,
and ways researcher will adapt to achieve aim and objectives.
1.2 Rationale and research questions
Impact of Covid – 19 and management responses in hospitality industry is affecting the
business at large scale. There are various management responses due to which there are
adversities which have been impacting The Barbary. It is very important that the organization
takes concern of the effects and impacts of Covid – 19 such that proper strategies are being
framed and the management is responding positively. With the help of this research, the study
will analyse and identify the aspects of how effectively and in appropriate manner the impact of
Covid -19 will be analysed and identified (Aharon, Jacobi and et.al., 2021).
The study will analyse the impact of Covid – 19 on the restaurant. The management
responses are important to identify the aspects as to how effectively there are concerns which
helps in identifying that how the restaurant is being concerned for the economic damage which
has been caused due to Covid – 19 concerning both pre and post situations of the crises.
Questions -
Q1. What is the impact of Covid – 19 on restaurant.?

Q2. What are the early estimates of economic damage over 2020 and beyond due to Covid – 19
in restaurant.?
Q3. What are management responses for Covid – 19 in The Barbary?
Q4. What are the recommended strategies framed for Covid – 19 impact and management
responses at The Barbary?
Problem statement-
The problem which the research might face is the impact of Covid -19 on the hospitality
industry. This problem effects the research at large scale. Due to the impact of Covid – 19 there
are management issues which are created. The research includes the aspects of how the crises are
managed and this and the impact of Covid – 19 in restaurant is identified.
Significance-
The impact of Covid – 19 and management responses are important to address which helps
in analysing the concepts of how effectively the crises are being analysed and evaluated. The
impact of Covid – 19 and management responses in hospitality industry plays significant role in
addressing the concerns related to Covid – 19 and its impact on restaurant. This helps in
addressing as to how impact of Covid – 19 helps in creating value of how there are concerns
which are related to restaurant.
1.3 Aim and objectives
The aim of the research is to analyse the impact of Covid – 19 and management responses
at The Barbary.
Objectives-
 To study the impact of Covid - 19 on restaurant.
 To summarise early estimates of economic damage over 2020 and beyond due to Covid -
19 in restaurant.
 To analyse the management responses for Covid – 19 in The Barbary.
 To recommend strategies for impact of Covid – 19 and management responses at The
Barbary.
1.4- Study approach, ethical issues and limitations
In order to accomplish study appropriately, research used primary and secondary research
methods, which help them to reach desire outcome. As it identify the extent to which COVID-19
impact Barbary and what responses management can taken into their consideration for the same.

Time and money are the key limitations in the current study based on validity and
reliability concern. Researcher along with considering each limitation, also focused on ethical
issue that they face while doing current research and that is confidentiality and lack of informed
consent.
1.5- Case study company
Barbary in the UK has obtained a lot of popularity, as compare to its rivalry brands or
restaurants in the market. By designing the best menu, it focuses on gaining the attention of new
consumers, and retaining existing for longer.

CHAPTER 2- LITERATURE REVIEW
2.1- Introduction
Literature review is considered as set of information and point of views, that different
authors stated related to a specific topic. Researcher selects systematic form of literature, to
define the impact of factor on restaurant and management responses related to that.
2.2- Impact of Covid – 19 and management responses at restaurant
Covid-19 as external factor impact negatively upon restaurants and other businesses,
regarding which management develop plans and strategies to provide good responses.
2.2.1- Impact of Covid – 19 on hospitality industry
According to Davahli, Karwowski and et.al., (2020), Covid -19 is an infectious disease and
virus which is infecting and is affecting the management at large scale. It is also known as
corona virus pandemic. Covid – 19 has impacted the restaurant at large scale and this has also
affected the business which the hospitality industry is going through. There have been major
effects and negative impacts of how the restaurant has been impacted. The people and employees
of the organization have been impacted largely and this has created more pressure on the
business outcomes. There are negative impacts of Covid – 19 on the restaurant which has been
addressed as there is no growth and development in the restaurant.
As per Aigbedo, (2021), the economic conditions have been affected and influenced and
created value for how there are major concerns of how the restaurant is being affected during the
Covid – 19 and post Covid period. The management and the employees have been affected
which helps in ensuring the major concerns as there are operations and other process which are
being affected. The hospitality industry is being affected due to Covid – 19 and this indicates that
there are concerns of how the restaurant is suffering the loss and the impact of Covid – 19.
2.2.2- Early estimates of economic damage over 2020 and beyond due to Covid – 19 in
hospitality industry
As denoted by Gössling, Scott and Hall, (2020), due to Covid – 19 pandemic, the economic
scales of the country have bene affected which has created adversities at large scale. The
economy of UK has been affected and this has been addressed as how there are negative impacts
which have been generated at large scale. There has been recession in the restaurant due to the
adverse effects of Covid – 19. There are concerns which are being addressed as how the loss of
employees and management is being uncured by the organization. The global economy has been

impacted and this has created concerns as to how the organization has been impacted along with
its operations and other functions.
As stated by Wahab, (2021), There has been lot of damage over 2020 and beyond after the
Covid – 19. Pre - Covid was the time where there was business growth and development in the
restaurant. People used to travel a lot and this created ways and initiated the business growth and
development in the restaurant. During – Covid there were concerns of how the travelling and
tourism can be made easy for people so that travelling can be made and convenient. Post - Covid
situations created difficulties for restaurant which denoted that the management responses
differed in different concerns related to how the business can be grown at large scale.
2.2.3- Management responses for Covid – 19 in Hotel
Le and Phi, (2021), states that Covid – 19 has impacted the restaurant and hotels at large
scale. The management has been responding to the effects of Covid – 19 which they have been
suffering through the period of post – pandemic period of Covid. The management has been
responding to the neds and requirement of the people which has been addressed as to how
effectively and in appropriate manner the organization is not able to create value of the business
after the impacts of Covid. The management has been framing some strategies and is concerning
the positive measures to bring the restaurant on track. The management is suffering the losses
which have been occurred due to Covid – 19. There should be framework of how the strategies
should be framed so that the organization is able to manage the regular schedules of work and
operations effectively and appropriately.

CHAPTER- 3 RESEARCH METHODOLOGY
3.1- Introduction
Research philosophy is defined as the system of beliefs and assumptions about the
development of knowledge (Hürlimann, 2019). There are two types of philosophies which are –
Interpretivism and positivism. Interpretivism research philosophy is defined as that the
individuals shape the societies which helps in addressing and creating value of research used.
Positivism is defined as society plays an important role in shaping the role of the individual. The
researcher will use the Interpretivism research philosophy.
3.2- Research Type and Approach
There are two types of research which are – Qualitative Research Type and Quantitative
Research Type. Qualitative research type is defined as the non – numerical data which is
collected by the scholar and is done in the form of theoretical form. Quantitative data is the data
which is being collected in numerical form by analysing the statistics (Kilicoglu, 2018). The

researcher will follow qualitative research type which helps in collecting the data in non-
numerical form and in theoretical form for knowing in depth knowledge about the impact of
Covid – 19 and management responses at large scale. With the help of qualitative research, there
is one major advantage which is that the money is saved for the research to be conducted
appropriately.
Research approach is the approach which is defined as plan and procedure that are framed
for the steps from broad assumptions to detail method of data collection analysis and
interpretation. There are two types of research approaches which are – inductive and deductive.
The inductive research is defined as the research in which the researcher generates a new theory
which helps in creating the understanding of how effectively and in appropriate manner the
theory is analysed. Deductive research approach is defined as the theory in which the researcher
is providing the existing theory and helps in analysing the results appropriately. The researcher
will follow the inductive approach as this will help in allowing flexibility which helps in creating
value of new generation theory.
3.3- Data Collection
Data collection is the process of collecting data and information about the research being
undertaken. There are two types of data – primary and secondary data. Primary data collection is
defined as brand new information collected by the researcher. The secondary data is known as
the research done for the addressing the existing research and literature. The researcher will use
both primary and secondary data. For primary data, questionnaire will be conducted and for
secondary data the researcher will collect information through the literature.
3.3.1- Interviews
Qualitative interview is conducted with Barbary restaurant
3.3.2- Advantages and disadvantages of online interviews
It benefits researcher to collect essential information in cost and time effective manner,
while it can impact negatively because of drawback and that is lack of connectivity and
appropriate data.
3.4 Data analysis and Sampling
Researcher used thematic data analysis, to appropriate analyse data that reach desire
outcome.

The sample of 20 employees will be taken of The Barbary for conducting the research
process.
Timescale -
Activities Week1 Week2 Week3 Week4 Week5 Week6 Week 7
Selection of
research
topic
Developme
nt of
research
aim and
objectives
Conducting
literature
review
Research
methodolog
y
Data
collection
Submission
of research
proposal

CHAPTER 4- DATA ANALYSIS.
4.1- Introduction
The procedure of data collection went well, because researcher used those methods that
can help to achieve the aim and study objectives.
4.2 and 4.3- Analysis of primary and secondary data
Theme 1 According to you, how COVID-19 has impacted Barbary?
Response Frequency Percentage
Decrease profitability 6 30
Affect customer base 5 25
Increase work pressure 6 30
All the above 3 15
Interpretation- From above table it has been identified that 6 respondents gave a
favourable response in the context of COVID-19 that has impacted restaurant and its
management practices. According to these respondents, pandemic has affected organization,
negatively in form of decreasing profitability, while 5 participants are in favour to second option,
which mean they believe that customer base has been impacted in the restaurant because of