Tourism 2: Culture and Diversity in Modern Day Industry

This report delves into the crucial role of culture and diversity within the tourism and hospitality sectors. It begins by highlighting why cultural considerations remain essential in modern tourism, emphasizing their impact on economic and social processes, cultural heritage preservation, and the overall image of tourist destinations. The report then reflects on how cultural diversity can be leveraged as a positive force for contemporary international tourism and hospitality businesses, detailing the benefits of increased cross-cultural interaction, empowering host communities, and strengthening local cultures. The analysis covers the impacts of globalization and the importance of managing cultural diversity, including its influence on hospitality businesses and communication challenges. The report incorporates references to academic sources and relevant examples to support its arguments.

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Contemporary Issues in Tourism
Industry

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Culture and Diversity Issues in the Tourism Industry
Discussion of why culture needs to be considered in modern-day tourism
Culture is an important aspect of tourism and hospitality management due to several
reasons. This process improves the economic and social process in the tourism industry and it
maintains the importance of cultural heritage. It supports in building the image of the several
historical monuments. The culture is used to maintain the proper understanding among people
and guide them towards the use of tourism and hospitality aspects. The culture plays an
important role in the overall tourism and hospitality industry. As the culture grows the global
tourism markets (Hiebert, et al., 2015). The culture used to promote the various destinations and
increase the attractiveness among the customers towards the tourist places.
The culture is too important of the modern tourism industry and it improves the overall
process of tourism in a proper manner. The cultural tourism decreases the various complexities
occurred in tourism and it improves the various aspects of tourism in the modern industry.
Culture defines as the cumulative deposit of knowledge, values and attitudes and other concepts
of the universe. As in the current industry of tourism, the whole industry is depending on the
knowledge of culture as the tourists get more interests in culture (Iwabuchi, 2015).

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Source: (visitcommunities, 2020).
The hospitality industry also affected by the overall culture of the place. The tourists can
also affect the hospitality industry as the culture matters a lot for the consumers. The cultural
tourism is the process of tourism which gives a better impact on the monuments and sites. This
satisfaction among consumers improves maintenance and protection. The experience of tourists
gets improved by the tourism culture and it includes the various features of the tourism industry
as well as the hospitality industry.

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Reflect the cultural diversity positive impact on tourism
I have been analyzed that cultural diversity greatly impacts on tourism and cultural
diversity is one of the attractions for tourists. The cultural diversity gives several benefits to
tourism in the competitiveness and sometimes also occurs the difficulties in the understanding. I
have been analyzed several positive effects on the tourism that includes increasing cross-cultural
interaction, empower the host communities, maintain the local culture and also make the values
strong. I have analyzed that there are different aspects of culture that gives a good impact on
tourism activities and improve the particular tour of the country.
The impact of cultural diversity is used to promote tourism and largely grows the global
tourism markets. By this process, the cultural attractiveness and competitiveness get increased.
Cultural diversity gives a major positive impact on the economic and social aspects of tourism
and improves the economic conditions of the overall tourism industry (De Beukelaer, et al.,
2015). Impacts arise when tourism brings changes. The management of cultural diversity is too
important for the overall tourism as it manages the different aspects of the various process. The
differences like race, religion, nationality, ethnicity or language that affect the overall
community.
Source: (businesstrainingworks, 2020).
The cultural diversity gets impacted by the globalization as it enhanced the diversity
aspects in the different aspects. The diversity comes first in the overall promoting of tourism as

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the promotion is important for the improvement of the business. Ultimately, it increases the
business profits for the tourism process. I have been analyzed that cultural diversity also impacts
on the hospitality business (Sharpley and Telfer, 2015). As the hospitality industry is a global
customer-related industry so cultural diversity gives a large impact on the hospitality business.
This process provides benefits as well as challenges. One of the most important challenges is the
lack of communication among employees. The management of hospitality industry gets affected
by the process of cultural diversity (Malik, et al., 2017). Several corporate profits can be
increased by using cultural diversity in the business sector.
(Source: enniscorthytourism, 2016).
I have been analyzed that at the tourism place, cultural diversity affects the tourists and
attract the tourists towards the places. As it is the quality of diverse cultures and having respect
for each other differences. Several diversity aspects create some problems in the tourism
industry and affect modern tourism in various perspectives. But I have been analyzed that the
communication becomes difficult by the proper mindset of the people and it also impacts the
behaviors and gestures of the people (Deresky and Christopher, 2015). From this information, it
has been analyzed that the communicate gets majorly affected by cultural diversity.

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References
Business training works. (2020). Culturla Intelligence Training. Business training works
[Online]. Retrieved from:
https://www.businesstrainingworks.com/onsite-courses/cultural-diversity-training-course/
Accessed on: 15th April, 2020.
De Beukelaer, C., Pyykkönen, M., & Singh, J. P. (2015). Globalization, Culture and
Development. The UNESCO convention on cultural diversity.
Deresky, H., & Christopher, E. (2015). International management: Managing cultural diversity.
Pearson Higher Education AU.
Enniscorthy Tourism. (2016). World Day Cultural Diversity. Enniscorthy Tourism [Online].
Retrieved from: http://enniscorthytourism.com/event/world-day-cultural-diversity/
Accessed on: 15th April, 2020.
Hiebert, D., Rath, J., & Vertovec, S. (2015). Urban markets and diversity: towards a research
agenda. Ethnic and racial studies, 38(1), 5-21.
Iwabuchi, K. (2015). Resilient borders and cultural diversity: Internationalism, brand
nationalism, and multiculturalism in Japan. Lexington Books.
Jamaica Community Tourism (2020). Cultural diversity as a Driver for Economic Growth.
Jamaica Community Tourism [Online]. Retrieved from:
https://visitcommunities.com/jamaica/cultural-diversity-as-a-driver-for-economic-
growth/ Accessed on: 15th April, 2020.
Malik, R., Madappa, T., & Chitranshi, J. (2017). Diversity management in tourism and
hospitality: an exploratory study. foresight.
Sharpley, R., & Telfer, D. J. (Eds.). (2015). Tourism and development: concepts and issues (Vol.
63). Channel view publications.