Tourism Destination Analysis: UK and Global Trends

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Contents
Introduction......................................................................................................................................2
LO1..................................................................................................................................................2
1.1 Analyse main tourist destinations and generators of the world in terms of visitor
numbers and income generation..................................................................................................3
1.2 Analyse statistics to determine tourism destination trends and predict future trends.......3
LO2..................................................................................................................................................9
2.1 analyse the cultural, social and physical features of tourist destinations explaining their
appeal to tourists..........................................................................................................................9
2.2 compare features of developing and leading tourist destinations........................................11
LO3................................................................................................................................................11
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations..................................................................................................11
3.2 Evaluate how characteristics of a tourist destination affect its appeal................................15
LO4................................................................................................................................................15
4.1 analyse issues that affect the popularity of tourist destinations...........................................15
4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide
tourist destinations.....................................................................................................................16
Conclusion.....................................................................................................................................17
References:....................................................................................................................................18
Table 1: Leaflet..............................................................................................................................12
Table 2: Comparison Between developed and developing countries tourist point.......................14
Table 3: Visitors number...............................................................................................................15
Figure 1: Basic infrastructure of UK country................................................................................14
Figure 2: Basic infrastructure of Portugal.....................................................................................14
Figure 3: natural tourist point in the Portugal................................................................................12
Figure 4: Natural beauty in England..............................................................................................12
Figure 5: Basic component for tourist attraction...........................................................................13

Introduction
Tour and travel is the business that is trend in the latest market with the many choice and
destinations that provide more secure travel for the visitor. Travel Company provides more
option for tourist to select the destination with the choice and also include package that provided
suitable travel destination. Innovative and modern market trend provide accurate travel
destination and issues that affect the business of Tourist Company and enhance the number of
visitors and destination. The assignment is based on the travel company Audley travel that is a
private limited group which had two offices in London and Oxfordshire. As an Assistant product
manager focused on improvement in the numbers of visitor and spread the company business
worldwide. The assessment is to develop the analysis of tourist destination that majorly belongs
to the European company, United Kingdom and other destination of the world. The reports and
factors contain a critical analysis of future trends and major visiting places. As an Assistant
manager wants to analyze the social and cultural features and identified the development factors
for improving the benefit of the company. The report is made to highlight the comparison to
identify most developing destination that is majorly in the trend according to the latest demand.
For completeness of the report provide factsheet and evidence that hold the leading factors for
enhanced the visitors and income of the tourist company. The report is depending on the factors
and issues that affected the popularity of the destination that is used by the travel company.
LO1

1.1 Analyze main tourist destinations and generators of the world in terms of visitor
numbers and income generation
1.2 Analyze statistics to determine tourism destination trends and predict future trends
Project Fact Sheet
Tourist Destinations
Main information
Key Action: Survey related to tourism
Project
coordinator
Contact person
name:
Contact person
phone:
Contact person
email:

Project's
Partners
Project's
website:
Benefits: The survey helps in finding the new opportunities and trends which
might change the tourism in the country. Also, the survey helps in
getting the facts and figures about the number of travelers across the
world and number of increase in job opportunities due to tourism
worldwide. The survey is also helpful in analyzing the new trends which
are emerging in the world with most efficient solutions.
Keywords:  Tourism destination.
 Job opportunities due to tourism.
 Trends in tourism.
Duration: 15 days (3rd June 2019 to 17th June 2019)
Budget: Euro (EU contribution ……%)
Contract
number:
Summary
Tourism in UK and world widely:

United Kingdom is the sixth most preferable destination for the tourist. UK is a diverse country
which has a geographical advantage. UK lies in European Union. The key elements due to which
tourist attracts towards the country are climate, season activities, culture, food, and adventurous
spots. United Kingdom is earning US$31.94 Billion in the year 2017 and creating more than
23Million jobs in United Kingdom. More than 40 million foreign visitors visited United
Kingdom in the year 2017 which is a huge amount. Domestic tourism is in lead with more than
126.5 million trips spending more than 21882 million euro. The busiest month of United
Kingdom tourism is mid-August to the end of September. United Kingdom is also famous for art
galleries, heritage sites, and major show events. UK holds more monuments in the famous cities
which are the center of attraction. UK is also famous for its cultural activities and showcase. As
the many cities are famous for their own heritage places such as Birmingham which is famous
for ICC exhibition and art galleries, Ironbridge is a city which is famous for the first
megastructure which was built by using cast iron. UK is expecting more than 70 million foreign
visitors in 2020 with more than US$45 billion investment from the visitors in the local market
which will produce more than 40 million jobs related to the tourism (Khartishvili, et al., 2019).
Other tourist destination:
Other famous tourist destinations in the world are USA, China, Italy, Mexico, Turkey, Germany,
and Thailand with most visitors in the world. USA is at the top of the list with more than 80
million visitors in the year 2018. USA is a country which has a wide range of scope in tourism
due to its highly developed culture and cities. USA government invested more than 10 million
dollars for promoting tourism in the country. USA is earning mostly from the business and IT
sector. Also, a major part of the earning in USA is from tourism. China is second in most
preferable visiting list due to its adventurous spots. Chinese government is investing in the
infrastructure of attracting the tourist. Also, Chinese government made unique structures on the
top of the hill stations which are very adventurous and attracts more people towards it. China is a
country which has big land and different climate. China has desert, sea, and mountains which is a
complete package for the tourist. Also, China is famous for shopping because Chinese products
are cheap. China is earning a huge amount of its GDP from the tourism sector. Other countries
listed in the top ranks are famous for their unique identities and monuments due to which tourist

attracts towards these countries. Most visited countries have their specific culture, environment,
weather, heritage sites, and seasonal activities due to which tourist attracts towards those
countries. If globally counted then more than US$ 80 billion dollar is earned by tourism and due
to which more than 3 billion job opportunities arise world widely (Peeters, et al., 2019).
Future trends in a tourism destination: Each country promotes its tourism sector through
advertisement and other methods. Digital advertisement is on the boom because more people are
now connected digitally. Social media are the best platform for promoting tourism in the country.
Future trends in tourism will be artificial structures and entertainment events such as shows,
sports, cultural events and other activities (Zimmerhackel, et al., 2019). UAE is a leading nation
in attracting visitors globally by displaying the tremendous structure with tallest building in the
world, worlds first seven-star hotel and other tourism events. UAE is also investing a huge
amount of money in the structure for building future projects such as Kingdom tower which will
be the tallest tower in near future and the air-conditioned city. All the countries are investing a
big amount of money in infrastructure so that facilities can be provided to the tourist. Also,
tourism culture is changing people now travel for adventurous spots and for challenging their
ability. So, it is important for each country to invest in a way that they can attract tourist. Future
of tourism industry is going to be reformed by changing the work style and converting the cities
into a tourism hub by investing in infrastructure and heritage site. Trends in tourism are changing
due to a change in the culture due to globalization (Filep, and Laing, 2019).
Project’s results
Result 1 Famous tourist destinations have been studied.

Result 2 Increase in tourism by the help of attractive infrastructure.
Result 3 Increase in jobs and GDP due to tourism.
Result 4 The relation between countries improves.
Result 5 Exchange of cultural activities.

Lessons learned
It is learned from the study that tourism helps in improving the infrastructure as well as GDP of
the country. Also, tourism helps in creating more jobs in the sector as well as in travelling sector.
Study evaluates the factors which are helping in increasing tourism.
Lesson 1 Tourism sector is a cash cow for increasing the GDP of the nation.
Lesson 2 It is learned from the study that the innovation of new infrastructure can be helpful in
increasing tourism.
Lesson 3 The digital market can help in increasing tourist because digital technology is used
by more people worldwide.
Last updated
17th June 2019

LO2
2.1 analyze the cultural, social and physical features of tourist destinations explaining their
appeal to tourists
Ans Article for publication that provides analysis of tourist destination features. As the manager
of the travel company Audley described a publication article for the attraction of tourist. The
article contains an analysis of environmental factors that improved tourism in the UK and other
tourist destination by the travel company.
Title: Analysis feature of tourist designation for appeal
Keywords: The features related to social, physical and cultural are explained for tourist appeal.
Abstract:
The article includes features of cultural, physical and social that are analyzed which faced by the
tour and travel company. For analysis of cultural and environmental factors compare two travel
agencies of United Kingdom and European company. The main attraction of these tourist
destinations is a cultural festival like cheese rolling and sports. The aim of the article is provided
an analysis that highlighted the main features that attract the tourist. UK and European countries
are famous for their sports activities and other environmental factors. Festivals and modern
markets are also important factors that attract tourist for visiting. The rich and different culture of
these countries increased the numbers of visitor. The analysis of cultural and factors provided
that the improvement in tourist companies is increased by 20% from the last years. The article
has described the features like tasty foods, clean and attractive hotels and more visiting places
with the pleasant environment is the cause of tourist attraction is the base this article for tourist
destination in the United Kingdom and European company(Lin, et al., 2019).
Introduction:
The article provided an analysis of the factors which provided the cause for the attraction of
tourist in the countries of European and UK. The analysis is based on the features of Social,
Physical and Cultural Factors.
Methodology:

Data are collected from the various factors like number of visitors and income factors that
provided accurate quality. The cultural and physical analysis is determined by the quality of the
service provided by the countries and also from the customer experience. Survey and feedbacks
are taken for identifying the more attractive places and market with the natural park for selected
major points for high attraction. The survey and emails are calculated for measuring the quality
of tourism in the UK and European countries. After the collection of data and information
analysis, the factors that are provided more factors for the attraction of the tourist.
Analysis:
Cultural Analysis: The rich culture and high-quality market of the countries is the main focus for
the tourist. The art and fashion of these countries are most fabulous and followed by other
countries. The communication and interaction among the people are also easy and problem-
solving that is the cause of the tourist attraction. The cultural analysis is identified that the
numbers of visitors are increased from last years that showed the high-quality culture of this
tourist country.
Physical analysis: the analysis of these countries provided attractive resorts for enjoying the
parties and hide islands and river lands are beautiful and points for tourism. The numbers of
visitors increased day by day and peoples have repeated that place as a tourist point. UK
countries are having an opera house and museum that is the center of attraction for this country.
In the other hand, European countries have many islands and wonder of the worlds that are
attracting the visitors. The Government of the countries also created more programs to promote
the tourism that provided other important detail that is required for the tourist enhancement (Lai,
et al., 2018).
Social Factor: The social analysis of these countries is provided that the no society interface and
communication which disturb the tourist. The religion of these countries supports all the religion
and no bar for any religion. They follow all the types of religion and properly communicate with
the tourist this is the cause for improvement of the topiarist in these countries.
Result:

The article has described the analysis of the tourist companies that described the cause and
factors that are required to enhance and attract the visitor for the company and increased the
income for the growth. The article basically included social, physical and cultural analysis for
highlighted the factors of environment and communication for providing the massage of friendly
and high-quality culture.
Discussion:
The article provided major points of these countries that provided an attractive destination for
tourist. The analysis is provided the environmental and another attraction point for improvement
of tourism.
2.2 compare features of developing and leading tourist destinations
Ans the comparison of tourist destination is made between the developed and developing tourist
destination countries of United Kingdom and European company. The factors that play a major
role are based on the cultural, physical and social factors. The most beautiful islands, the
museum, and wonders of the world are provided an attraction for the tourist. Developed
countries provided famous sports, Golden Gate and Disney world with the Magic Kingdom and
developed infrastructure (Park, and Kim, 2018).
Developed countries are having complex and developed infrastructure with beautiful design
building and roads. The tourist promotion in the developed countries is very strong on the other
hand developing countries are having weak and less effective promotion programs.
The website and branding criteria of the developed countries are more attractive in comparison to
the developing countries. These are the features that providing more tourism in the developed
countries in comparison to the developing companies.
LO3
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations
Ans Leaflet for comparing the attraction appeal for tourist destination with developing tourist
point:

Table 1: Leaflet
Introduction:
As the assistant manager of
Audley, travel company provided
a comparison for describing the
tourist destination in the
developed and developing
countries. The leaflet is provided
the comparison of leading tourist
point with the developing point.
The leading developed tourist
point provided more growth
factors and features that are the
cause of improved tourist
attraction. The developing points
are compared for identifying more
attraction and hidden factors that
are not present or not included in
the developed destination point.
Comparison:
The tourist points in the
developed countries are compared
with the developing tourist
country Portugal (Europe). For
comparison select the tourist point
of United Kingdom and Europe.
The comparison is based on the
equal condition that is a tourist
point. The country UK increased
Figure 1: natural tourist point
in Portugal
Source: (Kim, 2018)
Figure 2: Natural beauty in
England
Source: (Lenzen, et al., 2018)
The comparison between the
beaches and river side of the
developed and developing
countries are identified the
same beauty in the nature that is
required for improvement in the
The crime
rate in a
developed
country is
very less.
The crime
rate is
high is the
cause of
less
tourism.
The
transportat
ion and
easy
tourism
visa have
also
affected
the tourist
in the
developed
country.
A more
complex
process is
the cause
of less
number of
visitors.
The
ranking in
the world
tourism
ranking is
also in
favor of
the
developed
country.
The low
ranking in
compressi
on to the
developed
country is
the cause
for low
visitors.