University Report: U.K. Tourist Destinations vs. Overseas Competitors

This report provides a comparative analysis of tourist destinations, focusing on the U.K. and an overseas counterpart (Paris, France). The report begins by identifying leading global destinations, comparing the U.K. (specifically London) with Dubai, analyzing visitor numbers, and income generated. It then explores trends in these destinations, examining visitor profiles and hotel occupancy rates. The report further investigates the physical, social, and cultural features that attract tourists to London, contrasting these with those of Paris. It delves into political and economic characteristics, evaluating how they influence tourism appeal. Finally, the report discusses problems affecting the popularity of U.K. destinations and explores the concept of 'Responsible Tourism' to ensure sustainability in the industry. The report uses figures and data to support its findings and concludes with a summary of the key comparisons and recommendations.

University
TOURIST DESTINATION
Student Name
Lecturer Name
Page 1 of 16

Table of Contents
Introduction......................................................................................................................................3
Task 1 LO 1....................................................................................................................................3
A. Identify the leading destination in world and compare with the destination of U.K in terms
of profile and historic visitor numbers that generate the key tourist areas in the country (P1.1 ,
M1)...............................................................................................................................................3
B. Analysis of the trends of destination that makes the trends on the chosen overseas leading
destination and chose the destination of U.K that predict the trends in visitor profile and
number (P1.2)...............................................................................................................................6
Task 2 LO2......................................................................................................................................7
A. Identify the physical, social and cultural features used in the destination of U.K..................7
B. Compare the social, physical and cultural of U.K destination in the chosen overseas
destination....................................................................................................................................8
Task 3 LO3......................................................................................................................................9
A. Analysis on the political and economic characteristics on the chosen both destination.........9
B. Evaluate the social, political, physical, economic and cultural characteristics in U.K
destination that affects to appeal to tourist.................................................................................10
Task 4 LO4...................................................................................................................................11
A. Discuss three problems that affect popularity in U.K destination and compare with the
chosen overseas destination.......................................................................................................11
B. Discuss the sustain that the U.K provide the appeal in destination on emphasis of
“Responsible Tourism”..............................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................14
Page 2 of 16

Introduction
The tourist destination provides the main areas in the attraction of a maximum number of tourist
all over the country. The tourist destination includes with the main attraction or the area of
interest where it provides the exhibited or inherent areas that makes the high cultural values or
natural area, historical significance, adventure, an offering of leisure, natural beauty and
amusements. A tourist tries to prefer all the things at the time of choosing the favorite
destination. Tourist destination lies as the main place of attraction among the maximum number
of tourist.
In this case, as appointed team members in the U.K based tourist destination. There lies with
identifying the leading overseas tourist destination, which could be easily comparable with the
U.K destination forms with the Paris of France. Various role and responsibility include
investigating the visitor profile, features and tourism characteristics. In the country of U.K,
London provides the main tourist destination as compared with the overseas destination of Paris
in France. Both the city destination implements outstanding natural beauty such as coastal resort,
ski resort, national park, spa resort and theme park. The main tourist destination would be
revealed from the maximum percentage of the tourist visit.
Task 1 LO 1
A. Identify the leading destination in world and compare with the destination of U.K in
terms of profile and historic visitor numbers that generate the key tourist areas in the
country (P1.1 , M1)
The leading destination in the world provides the unique ideas that help to attract a maximum
number of tourist around the world. In the year of 2015, Dubai is the country that has been
selected as the world-leading destination. There lies with various countries as the nominee in the
world’s leading destination that includes with London, U.K and Paris, France (Assaker et al.
2014).
At the time of comparing with the world’s leading destination, place with the U.K chosen
destination of London there lies with key generator of tourist, income generated and historic
Page 3 of 16

visitor numbers. Dubai country provides the effective tourism in the development that lies with
the lack of higher areas in the infrastructural growth with the limited amount of attractions of the
tourist. Dubai country has managed in the flourishing of tourism sectors by following the proper
policy and procedures. The country has managed to carry out the extensive form of attraction
that has resulted in the blooming of the tourism sectors. The countries has invested a lot of
capital in the state of art facilities with the growth of tourism sector and attract the maximum
number of tourists. There are various challenges faced by Dubai, which has overcome due to the
high capabilities. There are certain perspectives that have followed by the country of Dubai,
includes with the government policy, better marketing strategy in business and destination on the
spatial destinations. Tourism is one of the leading areas that has been widely developing from the
indulged industry and earnings gained from the foreign exchange (Benur and Bramwell, 2015).
U.K destination provides the leading areas in the tourism and travelling industry that has
provided the maximum number of attraction of tourist. The chosen U.K destination includes with
the city of London that has generated income, historic forms of numbers and historical place for
the visitors around the world. London has provided one of the leading tourism destination and
famous place of attractions among the tourist. The city has attracted around 18.5 million visitors
international. The £ 9.1 billion approximately money has been spent by the visitors in the entire
county of U.K.. There includes with the notable attractions in the city of London, U.K. It lies
with the Madame Tussauds, ZSL London Zoo, Tower Bridge Experience, St Paul’s Cathedral
and many more. The city also provides the galleries and museums that becomes popular among
maximum number of attraction for the tourist such as British Museum, Science Museum,
Victoria and Albert Museum. In the gallery there includes Tate Britain, National Gallery and
Tate Modern which has provided a unique destination place for maximum number of visitors.
London has able to attracted around 16.5 million as compared to France around 1, 805 thousand
(Beritelli et al. 2014).
In order to understand the number of tourists visited in the country of U.K and Paris, France
there lies with appropriate methods on the related data that lies with the tourist generators.
Page 4 of 16

Figure 1: Change of visitors and spending in U.K & France
(Source: Bdo.co.uk. 2017)
Page 5 of 16

Figure 2: Tourist Visit in U.K
(Source: Google.co.in. 2017)
As seen from the tourist generators, from the year of 2012 that lies with 31.1m has expected to
reach around 39.7m in the year of 2017 in the country of U.K. The maximum number of tourist
has focused the city of London, U.K as the leading destination (Webster and Ivanov, 2014).
B. Analysis of the trends of destination that makes the trends on the chosen overseas
leading destination and chose the destination of U.K that predict the trends in visitor
profile and number (P1.2)
From the above data, U.K has been the maximum number of tourist that makes the major trends
as compared with the leading destination place in the overseas that is Paris, France. The country
of U.K has provided support by arranging of hotels of around 28,000 for the accommodation of
tourist, on the other hand, France has provided the hotel of around 16,000 for the tourist. London
and Paris are the two major tourist destination place around the world. Each capital provides the
own characteristics, which offers London with the larger capacity in a hotel of around 165
Page 6 of 16

rooms, on the other hand, Paris provides around 54 rooms. The city of Paris has geared up with
the luxury segments that lack with London. In U.K, London provides the higher growth engine in
the hotel sectors. There lies with the expenses of AARR up to 2.1% that belongs to 0.5%
RevPAR in the growth of £112.62. The hotel occupancy in Paris provides a less coupled with the
increase of 1% that leads to € 240.51 in the entire year. In the growing of 1% in 2012, it has
reached around 30.1m that has made the international number of visitors that has increased in the
country of U.K by 5.7%. France has shown the trends in the increasing areas around 179.5m and
80.1m. A tourist tries to spend the maximum amount on the inbound and domestic areas (Blanke
and Chiesa, 2013).
Task 2 LO2
A. Identify the physical, social and cultural features used in the destination of U.K
It is important to identify the cultural, social and physical features in the chosen U.K destination
that could attract maximum number of tourist. The chosen U.K destination is London, which
contributes the rich cultural features. London cultures are concern with music, engineering,
festivals, museums and other entertainments things. It is believed as the cultural capital in the
U.K. The city has recently renowned with the theatre that could enhance the culture. London
city provides the diversity of culture which has shaped in the developing the nationalities. The
revolution in the industry has introduced the social features that results in the new forms of work
and health. There lies with the destinations in the social class that might forms with the ideology
in the laissez-faire capitalism. A high degree of integration has been formed with the spatial
integration with the indicative areas that might be used in the social integration with the social
areas. There includes with various social class ideas that makes the powerful areas of ethnicity.
There belongs with the three class in the society which lies with the highest form of reserved in
the aristocratic and landed health (Botti and Peypoch, 2013).
The social class provides the complex process that lies with the political, economic and social
aspects. The people could able to describe the class on which belongs on the working class but
makes the unprivileged origin. There is a set of people lying in the middle class people that
provides the unique ideas in the education and development of social skills on the upward
economic form of mobility. There are various person belonging to the social background and
Page 7 of 16

political attitudes in the suggesting of parents on the white collar job that wages are paid through
the advanced form of education. The city of London formulates with the high features of social
behaviour that provides the positive outcomes among the tourist (Volgger and Pechlaner, 2014).
The physical feature is River Thames provides the inspiring for the city of London. The Thames
river has cut the southern England, London provides the city that could pass through. It provides
the longest river in the entire country that stretches around 14 miles. In the current days, the
Thames River provides the transportation of various goods such as timber and coal. The physical
features includes with the Elizabeth Tower has enhanced the most important symbols in the U.K.
The city of London is located as the prime areas that help to attract maximum number of tourist,
which includes with the Tower Bridge, Bank of England Museum and Barbican Centre
(Campón-Cerro et al. 2017).
B. Compare the social, physical and cultural of U.K destination in the chosen overseas
destination
London and Paris provide the unique form of competition when it arises with the most popular
destination place among the tourist. The city of London has seemed the maximum boost for the
tourist as compared to Paris has provided unique beats in the cuisine. In the city of London,
around 15 million and Paris city lies around 13 million of tourists visit in every year. Big Ben
delivers the top attraction for the visitors which stands for 314 ft. The Eiffel Tower in Paris
covers around 1,062 ft that pull a maximum number of visitors (Chin et al. 2017).
The country of U.K provides the parliamentary democracy and the country of France practices
leader in the entire European nations. The culture of Paris includes with the informal
gastronomic cultures having the better experience of population. The orientation provides the
ambient form of culture that makes the preservation of the important areas. London provides the
better ideas in the in the immigration of boost that meets the population in the growing areas.
Paris as well as London provides capital on the running of left-wing mayors. The Socialist Party
Bertrand Delanoe in the Paris and in London lies with Labour’s Ken Livingstone. This provides
the mandates that might expire. The Parisians and Londoners cast the voting on the local grounds
with the poll ratings. Paris has provided the triumph that boost with the instance the three-star in
the Michelin restaurant where as London has hotel, which provides the better form of food
among the tourist. Paris has provided a fewer amount of foreigners and provides the crucial
Page 8 of 16

factors among the more educated ones. London provides the maximum number of professional
and skilled immigrants that lies in the school, college and other areas (Wang et al. 2013).
The city of London provided the innovation and the Paris city belongs in the favour of
preservation. London seems to be the most stressing areas in the change of desire, which has
made the new projects that could able to attract visitors. The city of Paris delivers the beautiful
stunning effect in bridges and buildings that provide the gleam. Paris is located on the River
Seine and has two natural islands. These two islands are connected with the bridge with the three
medieval buildings. There are various memorial sites, which is located on the upriver end of the
island. This physical appearance helps to attract maximum number of tourist (Cucculelli and
Goffi, 2016).
Task 3 LO3
A. Analysis on the political and economic characteristics on the chosen both destination
At the time of comparing the two destinations on the country of U.K and France lies with the
unique forms of landscape and diverse biodiversity. London provides the one of the leading
tourist destination places with the variety of museum, galleries. Paris provides the important
overseas destination for the customer with the natural beauty. U.K provides the unique place in
the carrying out the old tradition and attracts visitors. U.K has provided active members to carry
out the entire monetary and economic conditions. It provides the motivated on the remote areas
of the bureaucracy in the Brussels. France tries to join the NATO through the command structure
of the military in the year of 2009 (Vengesayi, 2013).
The U.K holds the areas of around 242,600 sq km whereas the France hold the areas of around
642,795 sq km. London follows the Christian as the main religion and the Paris also hold the
same religion that is Christian. The language practiced in the country of U.K lies with English
whereas France carries out the French language. The government of U.K formulates with the
parliamentary constitutional monarchy, on the other hand, the type of government lies in France
includes with a semi-presidential republic. U.K country practices the law system whereas the
country of France provides the civil law practice to impose the better legal systems in the entire
country. In the political factors, U.K follows Alliance Party where as France provides
Page 9 of 16

Democratic Movement. The political pressure carried out in the U.K country practice campaign
in the nuclear disarmament British sectors, on the other hand, France practice confederation
general (Della Corte et al. 2015).
B. Evaluate the social, political, physical, economic and cultural characteristics in U.K
destination that affects to appeal to tourist
London has been provided as the main tourist destination on the basis of features that includes
physical, social and cultural areas. This factor helps to attract the maximum number of tourist
attracted on that particular place. London has been holding as the major areas in the tourist
destination in the international and domestic regions. From the economic conditions in the
London, tourism provides the maximum amount of contribution to the growth of revenue. The
economic impacts provide the opportunity for the development of the important tourist spot that
increases the expenditures on the extra benefits. The social benefits in the tourism sectors
provide the appeal at the time of visiting the on the particular place. London, as well as Paris,
provides the major areas that enhance the cultural thinking (Pike and Page, 2014).
The tourism sectors provide the rewards achieved by the local community and develop the
tourism sectors through continuous efforts. Paris enhances the support in the carrying out of
small business with the use of cuisine. The city of London provides the construction that helps to
gather a maximum number of revenue, which helps in the growth of the economic conditions.
The cultural areas provide the major impact in the tourism sectors in the country of U.K as well
as France. The positive impacts provide the tourism in the city of London which make the
negative as well as the positive outcomes. The physical factors lie with the important destination
place in the city of London. The city of Paris provides the physical features that include with
Eiffel Tower that attracts the maximum number of tourist around the world. However, Paris
enhances the natural beauty that makes the important overseas destination among the visitors
(Dwyer et al. 2017).
Page 10 of 16

Task 4 LO4
A. Discuss three problems that affect popularity in U.K destination and compare with the
chosen overseas destination
There are might be various issues that affect the popularity of the destination of U.K that is
London are followed as:
i. The leakage of tourism provides the negative impacts in the economic conditions that enhance
the major affects in the tourism sectors. There includes more 78% of revenue in tourism that falls
in the hotels and airlines that helps to carry out the entire local business. The average leakage of
import areas in the U.K has been considered around 38% to 48% on the services and goods that
provide the major demand in the tourism, which is not available in the country of France
(Pechlaner et al. 2014).
ii. Another important factor that affects the U.K tourism sectors provides the areas on the enclave
of tourism with the inclusive package. This might affects the local business having the bar, a pub
that provides the relaxation among the visitors. This packages sometimes provides the high
expensive and lower down the popularity of the tourist destination (Dwyer et al. 2014).
iii. There is various inflation which helps to provide the adverse areas in the exchange rate that
affects the tourism sectors. There include certain areas in the foreign currency that help to lower
the spending that would provide the maximum areas in the international form of tourism in the
destination of U.K.
Despite faced various factors in the destination of U.K, the tourism sectors have managed the
appeal of tourism through proper planning and efficient managing the higher inflow of the
visitors. The government of U.K needs to focus on the factors that affect the tourism destination
by implementing of better strategy and planning.
These factors might arise in the overseas destination that is Paris, France. The government of
France needs to lower down the price of cuisine and develop a maximum number of hotels that
could easily accommodate the entire tourist. The tourism sectors need to plan properly for the
availability of financial aspects that provides the availability of all the facilities enhanced by the
city of Paris (Kim, 2014).
Page 11 of 16

B. Discuss the sustain that the U.K provide the appeal in destination on emphasis of
“Responsible Tourism”
The “Responsible Tourism” enhances various program to sustain the appeal of destination as the
main areas in the country of U.K. It is important to mitigate the harmful effects in the tourism
sectors. The harmful cause might lies in the social life, cultural and economic conditions. The
maximum amount of benefits could be obtained from the tourism sectors. There lies with the
indirect and direct form of people arise in the tourism sectors that make the maximum amount of
impact on the tourism sectors which could be sustained in nature. In the tourism industry, a
various firm has gathered the fund to provide the help in the case of facing any problem. The
exact role played in the tourism sectors in London has provided the positive influence in the
development of the economic conditions that provides the opportunity for the employment. The
business could be easily developed through the high price of certain packages (Komppula, 2014).
As the team member in the UK based tourist destination, it is the responsibility to promote the
tourism as per the required areas to reduce the poverty and provide the global ethical areas in the
tourism sectors. The tourism sectors in U.K helps in focusing on the problems in the tourism
sectors that includes any unethical practices. The responsible tourism includes the ecotourism
sectors that provide the benefits by implementing the positive form of experience upon the
visitors, developing of environmental awareness and promoting all sorts of financial aspects.
This factor helps the tourist to get attracted to the favorite destination at all times. There are
various sites that the government of U.K support and provides the major responsibility to focus
on the particular areas. These areas lie with the process in the business scheme in the greenery
part of tourism and proper tour operators (Mihalič, 2013).
The U.K country provides the leading place towards the responsible form of tourism at the same
time of promoting the natural beauty. It helps to maintain the discipline on the tourism sectors
which provides the ethical and sustains the form of tourism sectors in the country of U.K. The
proper roles and responsibility are imposed in the tourism sectors in the country of U.K.
Conclusion
It has been concluded that the tourist destination is the major factors that vary from country to
country. In this case, London and Paris's city has been compared as the leading destination place
Page 12 of 16

among the visitors. France provides the major form of tourism destination that might form with
the number of visitors arise. The major source of tourist inflow includes in the country of U.K
which provides the proper significance in the culture and heritage. In the tourist destination, there
includes with the environmental, cultural and physical factors that help to increase the maximum
number of tourist. There is various appeal in the tourist destination that provides the help in
certain areas. The entire promotion could be carried out in the tourism sectors that provide the
development of the economy condition of the country. In the London as well Paris provides the
outstanding natural beauty that helps to attract a maximum number of visitors around the world.
The tourism sectors could be improved through the marketing activities that need to focus on
both the country.
Page 13 of 16

References
Google.co.in. (2017). number of tourist of u.k - Google Search. [online] Available at:
https://www.google.co.in/search?
biw=1366&bih=662&tbm=isch&sa=1&ei=kikVWvnqJeXEjwSz9bWoDw&q=number+of+touri
st++of+u.k&oq=number+of+tourist++of+u.k&gs_l=psy-
ab.3...38775.46753.0.50893.24.22.1.0.0.0.586.3864.3-5j2j2.9.0....0...1c.1.64.psy-
ab..17.0.0....0.22j-EXFYdi4#imgrc=XdtkSAKh54nduM: [Accessed 3 Nov. 2017].
Bdo.co.uk. (2017). Leisure and Hospitality Insight. [online] Available at:
https://www.bdo.co.uk/en-gb/insights/industries/leisure-and-hospitality/leisure-and-hospitality-
insight [Accessed 3 Nov. 2017].
Assaker, G., Hallak, R., Vinzi, V.E. and O’Connor, P., 2014. An empirical operationalization of
countries’ destination competitiveness using partial least squares modeling. Journal of Travel
Research, 53(1), pp.26-43.
Benur, A.M. and Bramwell, B., 2015. Tourism product development and product diversification
in destinations. Tourism Management, 50, pp.213-224.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research, 53(4),
pp.403-417.
Blanke, J. and Chiesa, T., 2013, May. The travel & tourism competitiveness report 2013. In The
World Economic Forum.
Botti, L. and Peypoch, N., 2013. Multi-criteria ELECTRE method and destination
competitiveness. Tourism Management Perspectives, 6, pp.108-113.
Campón-Cerro, A.M., Hernández-Mogollón, J.M. and Alves, H., 2017. Sustainable improvement
of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain. Journal of
Destination Marketing & Management, 6(3), pp.252-266.
Page 14 of 16

Chin, W.L., Haddock-Fraser, J. and Hampton, M.P., 2017. Destination competitiveness:
evidence from Bali. Current Issues in Tourism, 20(12), pp.1265-1289.
Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination
competitiveness? Evidence from Italian Destinations of Excellence. Journal of Cleaner
Production, 111, pp.370-382.
Della Corte, V., Sciarelli, M., Cascella, C. and Del Gaudio, G., 2015. Customer satisfaction in
tourist destination: The case of tourism offer in the city of Naples.
Dwyer, L., Čorak, S. and Tomljenović, R., 2017. Introduction. In Evolution of Destination
Planning and Strategy (pp. 1-14). Palgrave Macmillan, Cham.
Dwyer, L., Cvelbar, L.K., Mihalič, T. and Koman, M., 2014. Integrated destination
competitiveness model: testing its validity and data accessibility. Tourism analysis, 19(1), pp.1-
17.
Kim, J.H., 2014. The antecedents of memorable tourism experiences: The development of a scale
to measure the destination attributes associated with memorable experiences. Tourism
management, 44, pp.34-45.
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness
for a rural tourism destination–A case study. Tourism Management, 40, pp.361-371.
Mihalič, T., 2013. Performance of environmental resources of a tourist destination: concept and
application. Journal of Travel Research, 52(5), pp.614-630.
Pechlaner, H., Kozak, M. and Volgger, M., 2014. Destination leadership: a new paradigm for
tourist destinations?. Tourism Review, 69(1), pp.1-9.
Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A
narrative analysis of the literature. Tourism management, 41, pp.202-227.
Vengesayi, S., 2013. A conceptual model of tourism destination competitiveness and
attractiveness.
Page 15 of 16

Volgger, M. and Pechlaner, H., 2014. Requirements for destination management organizations in
destination governance: Understanding DMO success. Tourism Management, 41, pp.64-75.
Wang, D., Li, X.R. and Li, Y., 2013. China's “smart tourism destination” initiative: A taste of the
service-dominant logic. Journal of Destination Marketing & Management, 2(2), pp.59-61.
Webster, C. and Ivanov, S., 2014. Transforming competitiveness into economic benefits: Does
tourism stimulate economic growth in more competitive destinations?. Tourism
Management, 40, pp.137-140.
Page 16 of 16