Tourism Destination Management: Global Trends and Analysis Report

This report, submitted to the College of Tourism and Hotel Management, Islamabad Campus, provides a comprehensive overview of tourism destination management. It begins with an introduction to tourism, defining it as the movement of people for various purposes and highlighting its global in...Read More

TOURISM DISTINATION
MANAGEMENT
Submitted by: Salman khan
Submitted to: Haider Mahmood
COLLEGE OF TOURISM AND HOTEL MANAGEMENT ISLAMBAD CAMPUS

INTRODUCTION
Tourism entails the movement of people to countries or places outside their usual
environment for personal or business/professional purposes. Tourism is the worldwide
industry to travel hotel, transportation, entertainment, and all other product and services
including the promotion selling that serves the need and wants of tourists and travelers.
According to the UNWTO, the main destination of a journey is the place which was a
decisive factor in making the decision to travel. If such place cannot be determined, the
place where the visitor spent most of the trip is considered the tourism destination.
Destination management plays a vital role in helping organizations in the travel and
tourism industry achieve their goals. It can unlock many benefits, such as delighting the
travelers so they return to the destination, increasing revenue, and building a
sustainable plan for the future. A destination can be anything, including a country,
region, province, district, city, park, museum, neighborhood, etc. Destination
management is a comprehensive process that includes the management of different
aspects of the destination.
ANALYSE THE MAIN TOURIST DESTINATION OF THE WORLD
ACCORDING TO VISITIOR NUMBERS AND INCOME GENERATION
The main tourist destinations at least top five destinations e.g. UK, Europe and the rest
of the world and to include the main generators in the world in terms of visitor numbers
and income generation. For example, by identifying the number of visitors, nights and
spending by purpose and by country of visit using the recent data available
The main tourism destinations in terms of tourist arrivals and income generation:
FRANCE
France has placed itself in the first position in among the world top tourism destinations.
The nation has been generating large amount of revenues from the tourism industry.
The travel and tourism of France directly contributed EUR77.1bn in the GDP of nation in
2014. This was 3.6% of total GDP and a raise of 2.6% pa is forecast within 2015 to
2025. It has served 84.7 million foreign visits in 2013. In 2014 France travel and tourism
had directly supported 1,132,500 jobs which were counted as 4.1% of the total
employment. A rise of 1.7% pa is been estimated in 2025.
UK
The destinations are gaining the tourist number through the popularity of cultural
tourism destination. The tourism of UK has been directly contributing GBP 61.9bn in the
GDP, considering the statistics of 2014. This is 3.5% of the GDP. The forecast has been
made on the rise by 3.2% pa from 2015 to 2025. In 2015c it has encountered 36.115
million visits. The foreign visit spent was US$22.072 billion. The domestic tourist is the
biggest component of UK tourism. The domestic tourism visit generated 81% of the
direct travel and tourism GDP in 2014 compared to the foreign spending which was
19%.

CHAINA
China has been noticeably placing itself in the profitable position in the world tourism
ranking. China inbound tourism has witnessed a balanced flow of increase in the end of
2015 compared with 2014. 133.8204 million Tourists have been encountered by
Chinese tourism. The direct contribution of the travel and tourism of china was CNY
1620.3bn in 2014, 2.6% of the total GDP. Total contribution was CNY 5810.7bn.
SPAIN
The Spain tourism directly contributed EUR58.8bn in the GDP of 2014. A rise of 2.3%
has been expected from Spain tourism by the end of 2025. Total contribution of this
tourism has been 15.2% which is EUR161.0bn. The industry has been directly
supporting 870,000 jobs in the employment. It has considered as the 5.0% of the total
employment. The rise is expecting of 5.4% in the total employment.
USA
The destination has placed itself in the top tourism destination by directly contributing
US$ 458 billion in the travel and tourism GDP. It has been supporting 5,302,000 jobs
directly in the USA employment. It has been considered as the largest employer sector
in the USA. The total investment of the tourism was US$144.3 billion in 2014.
ASSESS THE CURRENT TRENDS THAT EFFECT TOURIST
DESTINATION
Current trends that effect tourist destination:
BLEISURE TRAVEL
Bleisure travel is a growing tourism trend where people extend their business travel to
leisure activities. After a challenging past few years, bleisure travel opens the door to
new opportunities in hospitality and creates a new type of traveler, one who is there just
for business or just for fun. With this new type of travel, hospitality companies have the
chance to adjust and tailor their services. Here are four impacts and opportunities of
bleisure travel
TRANSFORMATIVE TRAVEL
Transformative travel is an expression of the experience economy combined with
experiential travel. The latter is about living once-in-a-lifetime, off-the-beaten-track
experiences rather than conventional ones, connecting visitors with local cultures.
Therefore, transformative travel is an immersive experience that aims to inspire
personal transformation, growth, and self-fulfillment. People travel to transform their
own lives and the lives of those who live in the destination.
MOBILE BOOKING
Another important aspect when it comes to digitization is mobile bookings.

Operators report that 2 in 5 online bookings are made on mobile devices. These
smartphone shoppers are also more valuable to your business because of the following
reasons:
 They spend 50% more on tours and activities per trip.
 They average 2.9 tours per trip.
 They are twice as likely to leave online reviews.
PERSIONALIZATION
According to Think with Google, 57% of travelers believe that companies should
personalize their buying experience and base it on their behaviors, personal
preferences, and past choices. Personalization is also important when it comes to the
actual tour or activity. By offering flexible experiences that can be tailored to a traveler’s
needs, you stand a chance of better satisfying your clients, and that can lead to repeat
visits. Your priority should, therefore, be on offering customer-oriented services
.
ACTIVE ECOTOURISM:
Active Ecotourism is another trend that has emerged in response to the calls for more
sustainable and thoughtful tourism. It encourages combining the passion for travel with
direct involvement in conservation and supporting the local environment. According to a
recent Amadeus survey on rebuilding travel, people consider cost-effective sustainable
travel a priority. 37% of travelers surveyed think opportunities for travelers to be
involved in the preservation of tourist destinations will help the industry to become more
sustainable in the long term.
Tech-Empowered Travel
We already talked about automation and mobile bookings as some of the future trends
in the tourism sector. But existing and emerging technologies will continue to influence
travel in many other ways. Technologies proved to be crucial in the post-pandemic
world where international tourists need to present Digital COVID Certificates or fill out
travel documentation. What is more, people need instant access to information and help
when being abroad.