Tourism Destination Analysis: A Global Perspective

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TOURIST DESTINATION

Executive summary
The report has studied the tourism industry and also the developed destinations for tourism
that are involved in the industry. The report includes the description of the leading five
destinations of tourist across the globe. The major effect that put on the growth of tourism
is its attractions, amenities and accommodations. The comparison is also provided between
the different destinations on the basis of the cultural, social and Physical level. It is
necessary to promote the place which is rich in language, culture, food, language and
lifestyles etc. The feature of the destinations and its effect in appealing the tourist is also
understood. Moreover, an issue that affects the tourist destinations popularity is also
explained.

CONTENTS:
INTRODUCTION..................................................................................................................4
LO1....................................................................................................................................5
1.1 ANALYSE MAIN TOURIST DESTINATIONS AND GENERATORS OF THE WORLD IN TERMS
OF VISITOR NUMBERS AND INCOME GENERATION.............................................................5
1.2 Analyse statistics to determine tourism destination trends and predict future trends..9
LO2- INFORMATION PACK................................................................................................12
2.1 ANALYZE THE CULTURAL, SOCIAL AND PHYSICAL FEATURES OF TOURIST
DESTINATIONS EXPLAINING THEIR APPEAL TO TOURISTS..................................................12
2.2 COMPARISON OF DEVELOPING AND LEADING TOURIST DESTINATIONS FEATURES....14
TASK 3- INFORMATION PACK...........................................................................................16
3.1 COMPARE THE APPEAL OF CURRENT LEADING TOURIST DESTINATIONS WITH THAT OF
CURRENTLY DEVELOPING TOURIST DESTINATIONS...........................................................16
3.2 EVALUATE HOW CHARACTERISTICS OF A TOURIST DESTINATION AFFECT ITS APPEAL 19
TASK 4- MANAGEMENT REPORT.......................................................................................22
4.1 EFFECT OF ISSUES ON THE POPULARITY OF TOURIST DESTINATIONS..........................22
4.2 POTENTIALS FOR THE RESPONSIBLE TOURISM TO ENHANCE THE HOST COMMUNITY
AT TOURIST DESTINATIONS AROUND THE WORLD............................................................24
CONCLUSION....................................................................................................................26
REFERENCES.....................................................................................................................27

INTRODUCTION
The Travel Titian is a famous and well-known travel and tourism industry that provides the
tour packages and offers suitable, best and attractive offers. The tourism industry is limited
to only some of the tourist destinations. The report will analyze and asses the importance
and role included in the selection of the right destination. This aims at gaining the insights
for the worldwide and UK destinations with their social, cultural and physical features with
their issues and characteristics that affect their level of popularity. The report focuses on the
Europe and United Kingdom destinations. The top five tourist destinations will be
understood and their scope to appeal tourist in future.

LO1
Executive summary
The Titan Travel is famous and reputed travel company which provides the proper tourist
packages that are appropriate for the tourists. The junior product analyst performs the
diverse functions for analyzing main tourist destinations and the appealing factors
Introduction
This section explains the key factors of the United Kingdom and the other tourist
destinations. The section includes the description of the different characteristics that are
taken into consideration while selecting a tourist destination.
1.1 ANALYSE MAIN TOURIST DESTINATIONS AND GENERATORS OF THE
WORLD IN TERMS OF VISITOR NUMBERS AND INCOME GENERATION
Tourism and travel industry has the high potential to gown across the world and boosting
the revenue of the economy. It is the fastest growing and developing industry all over the
world. A tourist destination is a place which is famous for its rich heritage, food, culture,
shopping spots, scenic or handicrafts views (Fang, et al. 2016).
The destination popularity is rated on the basis of the number of visits in a year and
attractiveness. The five main and popular tourist destinations as per the report of Titan
Travel are as below:
1. United Kingdom (UK): The UK is famous for its rich history. The UK comes at the raking of
the seventh in terms of the tourist arrivals in 2017. According to the recent surveys around
37.7 million number of tourist visits the UK. The famous destinations in the UK are London,
Cambridge, Lake District, Stonehenge, Scottish Highlands etc. London is the most famous
country in the UK which is the capital of UK famous for its latest trends in fashion, buildings
and food. Tourism is among the most valuable export industries of UK (Van der Wagen and
White, 2018).
Year No. of visitors Expenses
2016 19.2 Million £ 13.95 Billion

2017 39.9 Million £ 89.8 Billion
2018 40 Million £ 26.9 Billion
Figure 1: Lake District of UK
Source: Lake District national park, 2018
2. France: Tourism in France contributes to the 77.7 billion Euros to the GDP in which the
70% is from the domestic tourism spending and 30% comes from international visitors.
France comes at the first position in most visited destinations by arrivals from the
international tourist. 83 million visitors visit the destinations annually. The topmost tourist
attraction in France in Paris. Paris has some of the renowned and largest museums in the
world. The second leading tourist destination is French Riviera with more than 10 million
tourist arrival in a year (Barros et al., 2011).
Year No. of visitors Expenses

2016 82.7 Million £ 112 Billion
2017 86.9 Million £ 114 Billion

Figure 2: Le Puy-en-Velay in France
Source: Touropia, 2018
3. Spain: Tourism in Spain comes at the third place in major contributor to the national
economy after the business, banking and industrial sectors that contribute about 10-11% of
GDP of Spain. Spain is the second most visited country in the world that has marked 82
million tourists in a year. The total international visitors in 2017 reached 81,786,364. The
winter tourism, nightlife, rural and nature tourism, art and culture that include Museums
etc. are the main attractions in Spain (Jaffe and Pasternak, 2017).
Year No. of visitors Expenses
2016 75.3 Million £ 59 Billion
2017 81.8 Million £ 1.6 Trillion
4. USA
Tourism of the USA is a large industry serving millions of domestic and international tourist
in a year. The famous destinations are natural wonders, entertainment venues, cities, and

historic landmarks. According to the research, the drop in the international arrivals to the
US is close to 700,000 in the first quarter in 2017 (Henderson, 2017).
Year No. of visitors Expenses
2016 76.4 Million $247 billion
2017 76.9 Million $ 300 billion
5. Italy
Italy comes at the fifth ranks under the most visited country in the arrivals of international
tourism. People visit Italy for its cuisine, rich culture, fashion, history, art and beautiful
beaches, mountains and ancient monuments. The estimated revenue from tourism is €
189.1 billion and the fastest growing and most profitable sector (Jaffe and Pasternak, 2017).
Year No. of visitors Expenses
2016 52.4 Million 25 Billion
2017 58.3 Million 28 Billion

1.2 Analyse statistics to determine tourism destination trends and predict
future trends
The future trend and development must be predicted and assessed prior to tourism are
among the top growing and developing the sector. The graph below makes an estimation
for the international arrivals for the tourist from 1995 to 2030 in millions (by regions).
Figure 3: Statistic for future trends
Source: UNWTO, 2017
It was estimated that in 2020, the arrivals will be 101 million in the middle of East and 149
million arrivals will be accounted in 2030. Europe reaches at the rank for the highest
number of international arrivals by 745 million in 2030. And 620 million in the year 2020 and
America will rank third in terms of international arrivals in 2030 and 199 million
international arrivals in the year 2020 (UNWTO, 2017).

Figure 4: Statistic for future trends
Source: UNWTO, 2017
The above graph depicts the actual forecast and trend for the international tourist arrivals
from 1950 – 2030. According to the research, the tourist arrivals are expected to increase by
3.3% in the period of 1950- 2030. It is expected to have an increased in the number of
international tourist in 2020 by 1.4 billion and it will account to reach at 1.8 billion in 2030.
The growth rate is double that is (+4.2%) for international tourism arrivals in some of the
destinations of Central and Eastern Europe, Asia, Latin America, Middle East, Africa. In the
year 2030, Pacifica and Asia are the regions with the strongest growth can be estimated in
the arrivals by 535 million. The slow growth is estimated in America where the estimation
will decrease by 150 million. Thus the global market share of the Middle East, Asia will be
expected to increase (UNWTO, 2017).

The trends of the tourist destinations will include the following aspects:
Infrastructure: It is the emerging trend and challenge for the tourism industry. Most of the
tourist destinations are popular for the infrastructure and the reason for the attraction for
tourism. But it becomes the challenge to maintain the infrastructure properly.
Security: Security is the biggest concern in the tourism industry. The tourist destinations
must be secured and there must be no danger as for any kind of fear or danger from
terrorism. The governments must be ensured that the tourist destinations must be
safeguarded and secured.
Taxes and other expenses: Tourism sector becomes more expensive and it also covers more
taxes issues. Most of the countries and tourist destinations are the most expensive for the
tourist and it affects the tourism sector also. The high number of taxes is also being paid and
bear by the tourist.
Conclusion
It can be concluded from the report that the UK is among the main tourist destinations in
the world in terms of a number of visitor and income generation. The statics is also
determined and explained for the future trend and number of visitors.