Tourism International Business and Management Report Analysis

This report provides a comprehensive analysis of the tourism industry in the United Kingdom, focusing on two key destinations: Buckingham Palace and Edinburgh. The report examines global tourism trends, specifically referencing the UNWTO Tourism Highlights reports. It delves into the geographical attractiveness, accessibility, and connectivity of the destinations, including their key tourism products and target tourist profiles. The report also investigates the political context, visa requirements, and potential risks associated with each destination. Furthermore, it compares the two locations based on their tourism offers, business and management approaches, and overall success over a five-year period. The report references key data, provides comparative analyses, and concludes with an evaluation of the destinations' strengths and weaknesses within the context of the tourism industry.

TOURISM
INTERNATIONAL
BUSINESS AND
MANAGEMENT
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INTRODUCTION
Report is prepared on tourist industries of United kingdom and their attraction to people. It
includes the information about visitors and important places. Report is prepared on two
destinations Buckingham palace and Edinburgh palace that are main attraction of visitors and
able to engage large number of visitors towards their beauty and services provided by them to
the visitors. Both places have attractive destination for visitors. Both are ancient places and
have ability to develop visitors experience. Need to improve and develop effectiveness of
their services to engage large number of customers with their services. Tourism industry is
increasing day by day and attract large number of customers with their services.
1) With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global region with the
strongest growth in terms of tourist numbers and income generated by tourists. (5%)
Region: (please
specify)
North America
2017-2018 2018-
2019
Number of
Arrivals
76.9
Income
generated by
tourists:
300 million
Arrivals:
79.6
Income
generated by
tourists:
35.5 million
2) Within the identified region choose any 2 tourism destinations (provide the latest tourists
arrival information, and income generated by tourists). Reference your findings (5%)
Destination 1.(please specify)
Destination 2.(please specify)
Number of Tourist arrivals:
Edinburg visitors approximate
63804328
Tower of london
Visitors approximate 6.72
lakhs
Income generated by tourists
932 million
57, 180 dollar
3) Looking at the TTI competitive index how do the two destinations rank? What are their key
strengths? (5%)
Destination 1 (please specify country and
ranking)
Key strengths:
Edinburgh
it is capital of scotland(Brondoni., 2016)
Destination2: (please specify country and
ranking)
Key strengths:
Tower of london
Situated on banks of river Thames
With reference to your chosen countries conduct the following comparative analysis.
Compare and contrast the 2 chosen destinations to examine:
A) Their geographical attractiveness (250 words) (10%)
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What can the destinations offer in terms of
tourism? Look at the landscape and the
topography of the destinations. Reference
your findings
Destination 1
Edinburgh is the capital of the Scotland In
and it is very beautiful and attractive. It has
the historical places which includes the
Midlothian. It is also recognized as the city
of education because any university are
located in Edinburgh. It has the universities
of literature and engineering as well. It is
the second largest financial centre in united
kingdom.
Destination 2
Tower of London is the historic place which
is located in the north of the river Thames.
It lies between the London borough of
tower hamlets. The castle is also used as
prison in 1078. It is also regarded as the
world heritage site by the government. It
was rebuilt in 1285 and it is very beautiful
and attracting the tourist towards the
London.
What would you say the key tourism products
are? (e.g Marine tourism, adventure tourism
etc.)
Destination 1
Edinburgh is the capital of Scotland and so
the city is full of the tourism place and
adventure tourism and marine tourism are
promoted in the Edinburgh. It is providing
the service like the food service in the way
of resorts and people would and gain the
knowledge because Edinburgh is
considered as the city of
education(Carvalho, Márquez and Díaz.,
2016).
Destination 2
Tower of London is the tower and it is built
in the effective way. It is not providing the
and there tourism or marine tourism but it is
situated near the River Thames so the
tourist are enjoying in visiting the tower. it is
attracting the tourist towards London
because tourist would be visiting London
and place as the picnic spot.
Include a map of the key tourism destinations
(Include possible neighbouring countries)
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B) Investigate the accessibility and connectivity of the destinations. Reference your findings
(250 words) (10%)
Looking at key international airports and
flights for both destinations and cruises (if
applicable), Can you identify some key
markets? (in terms of nationalities) Reference
your findings
Destination 1
In Edinburgh the tourist would visit the
city by the roads, water, and air
transport. City is full of the roads
transport and local transport Is running
in city effectively. The airport is there in
Edinburgh which is at the ratho. The
bus service includes the Lothian bus
services which is providing the services
to tourist and local people. Transport
department is handling the Lothian
buses and it is providing the service like
Destination 2
Tower of London is the historic place and it
situated in the north of the river Thames.
London is having the air water and road
transport in the effective way. Public transport
are provided by the government of London.
Train transport includes the transport facilities
in the form of the stations for trains. Airports
are near and the flights are running form the
various other countries and their cities as well.
Underground buses and tram link are also
provided in London and so the tourist would
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night bus, airport bus and tour buses
are available for tourist. The train
facilities are also provided by the
Edinburgh. The station is known as
Edinburgh Waverley station. Tourist can
also connect with the city with the help
of the cross rail. Flights running form
the various countries to the Edinburgh
so tourist would visit the place in easily.
visit the places easily. People would visit London
and enjoy the services which are provided in
London(Carvalho, Márquez and Díaz., 2016).
C) Overall what can the destinations offer and what typology of tourist would they offer it
to? (For example adventure tourism to millennial tourists) Reference your findings (300
words) (20%)
Destination 1
London is the capital and largest city of
United kingdom. Large number of people
from different countries visit London to
spend their holiday and engage in overall
environment of that place. Buckingham
palace is one of the most ancient and old
palace large number of people visit their
each year to enjoy their holidays(Joffe,
2017.). Students from universities and
colleges travel to palace to gain knowledge.
They provide royal gallery that was a main
spot of attraction for visitors.
Destination 2
Edinburgh castle is one of the ancient castle
situated at Scotland and it was also a capital
of Scotland. It is one of the ancient castle
that provide quality services and views to
the visitors. People come to this destination
to get in touch with their culture. It is one of
the most popular destination for tourists.
Large number of researchers are visit city
for their researches and to get information
and knowledge and increase their
understanding(Lawrence and Riezler,
2016). They provide zoo that was an
attraction for kids and dungeon is also
visitors attractions. Museum of Scotland
shows different traditions and culture.
Are the current tourism trends met in the present offer? (For example wellness tourism)
Destination 1
London is spending a large amount and
services for development of tourist spots
and to engage large number of customers
with their services. Their effective
technology and marketing techniques
help them to attract customers. Provide
transportation facilities and guides that
help tourist to understand overall
effectiveness of that place. They are able
to book online and get tickets from
website that reduces their
efforts(Carvalho, Márquez and Díaz.,
2016).
Destination 2
Due to development of infrastructure help
them to engage large number of customers
and improve effectiveness of their services
and help them to develop their services and
improve effectiveness. Marketing over social
media and all other online platforms help to
attract large number of people. Provide
proper facilities for their visitors to reach
castle and comfortable services are provided
to visitors(Mason., 2015).
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D) How open are the two countries to tourism? Reference your findings (200 words) (10%)
How easy or difficult is to get a visa to travel?
How long does it take to get a visa?
Are there any countries that are more
facilitated? Reference your findings
Destination 1
To get the visa for visiting the
Buckingham palace, the visitor have to
apply for the visa by sending the
application which will consist of the
request to give the visa for the visit for
palace. The application must be written
in proper formal format of UK so that
the chances of the rejection of the
application reduces. The application will
be posted on the official address of the
Buckingham palace which is situated on
the ground floor of the Buckingham
palace road. This application will be
send by the post by royal mail special
delivery which will be delivered to the
office and the visa will be issued within
a period of one month(Moutinho and
Vargas-Sanchez., 2018).
Destination 2
To get visa for the Edinburgh the visitor have to
take the permission of the UK government and
tell them exact reason for the visiting the
Edinburgh. The visa will be given to the person
only if the reason for the visit will be considered
as valid by the UK government. Being a citizen
of EU, the person will not need a visa to visit the
Edinburgh. The visa will be provided only in the
following conditions. The person has get
admission in the university of EU. The person
wants to visit the place only for few days.
E) Looking at the political context. (300 words) (20%)
How stable are the countries in terms of
political stability? Reference your findings
Destination 1
The political environment of the
London is totally different from the
political environment of Scotland. The
bills of exchange act 1882 was first
passed by the government of
London. The companies act 1985 was
also passed first in the London. The HM
treasury was first launched in the
London and the banks of the London
were known as the “Bank of England”.
Destination 2
The political environment of Scotland was
directly governed by the government of UK. The
country did not made any kind of separate
government or the policies and procedures
which were different from the other regions of
the UK. The London was the only region which
was following different policies and regulations.
The political environment of the Scotland was
more stable and followed by the citizens of the
UK. The reason behind this was that the
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Earlier the England was not having their
own government but when the country
faced many political issues the
population of London took this initiative
to make a proper legal system and
government for the country.
Scotland was following all those policies and
regulations which were being followed by the
other regions of UK(Prebensen, Chen and
Uysal., 2018).
Can you identify any key risks? (FCO)
Destination 1
Key risk in the Buckingham palace were
the failure of the operations and
innovation made in the development of
the place. The Mechanical and electrical
services used in the maintenance of the
palace were very old and they were
causing the damage in the building of
the palace. These services were around
60 years old and the properties of
palace were also getting harmed
because of the risk occurred in the
palace.
Destination 2
Key risk in the Edinburgh was regarding the
transport of the Scotland. The multi modal
transport network made on the road of the scot
land were creating some issues to the citizen.
The traffic of the country was not managed
properly by the government of UK(Rahimi and
et.al., 2017).
Conclusion:
Which destination is more successful over a 5 year period in terms of tourism offer and why?
Justify your response (300 words) (15%)
According to this report and comparing both places which have a huge impact on overall
development of tourism industry. Tourism industry using both places to attract visitors
that help them to increase revenue. Places in which Buckingham palace provide services
like views of royal family and all other important ancient products are available in palace
that help visitors to improve their knowledge. Unique antiques are available it is situated in
London main city that help them to attract large number of visitors. Where Edinburgh
provide ancient places and antiques that help people to attach them with culture and
values. Different cultural shows are able influence visitors. Provide zoo that engages
visitors with their services. Both places provide services that help them to develop after 5
years due to rise in tourist and expansion of tpurist industry.
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Reference List:
Brondoni, S. M., 2016. Global Tourism Management. Mass, Experience and Sensations
Tourism. Symphonya. Emerging Issues in Management .(1). pp.7-24.
Carvalho, P., Márquez, M. A. and Díaz, M., 2016. International Business Tourism: a growth
rate model. International Journal of Research in Tourism and Hospitality.2(2).
Li, X., Huang, S. S. and Song, C., 2017. China's outward foreign direct investment in
tourism. Tourism Management.59. pp.1-6.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Prebensen, N. K., Chen, J. S. and Uysal, M. eds., 2018. Creating experience value in tourism.
Cabi.
Rahimi, R. and et.al., 2017. Customer relationship management research in tourism and
hospitality: a state-of-the-art. Tourism review.72(2). pp.209-220.
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