BTEC HND Sustainable Tourism Development in Northern Ireland Report

This report provides a comprehensive analysis of sustainable tourism development, focusing on Northern Ireland as a case study. It begins by identifying and discussing the benefits different stakeholders derive from tourism development planning, followed by an examination of public-private sector partnerships. The report outlines the tourism development planning process, analyzing features at local and national levels, and explains interactive planning methods. It then evaluates the economic, social, and environmental impacts of tourism, justifying the concept of sustainability and exploring factors that hinder sustainable tourism development. Furthermore, the report analyzes sustainable tourism development planning stages, examines conflict of interests, and evaluates the implications of sustainable tourism development for balancing supply and demand. It also assesses the moral and ethical issues of enclave tourism. Finally, the report compares current tourism development issues in Northern Ireland with an emerging destination, offering recommendations for the future development of tourism in both locations. The report concludes with a synthesis of the key findings and recommendations.

Running head: SUSTAINABLE TOURISM
Sustainable Tourism

SUSTAINABLE TOURISM 2
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................3
1.1 Identify and discuss how different stakeholders would benefit from tourism development planning
with reference to the chosen destination (P1.1).......................................................................................4
1.2 Discuss the advantages and disadvantages of public-private sector partnerships (PPP) in tourism
planning and development at the chosen destination (P1.2)....................................................................5
Task 2..........................................................................................................................................................5
2.1 Outline the key steps of the tourism development planning process and analyze the features at
different levels such as local authority and national levels using your case study destination. (P2.1).....5
2.2 Explain interactive planning and evaluate the significance of interactive planning systems and
processes in tourism development in the chosen destination. (P2.1)........................................................6
2.3 Explain tourism impacts and evaluate a range of methods to measure those impacts (consider all
three impacts; economic, social and environmental) (P2.3).....................................................................7
Task 3..........................................................................................................................................................8
3.1 Justify the concept of sustainability in tourism development in the chosen country (P3.1)...............8
3.2 Discuss why sustainability is an issue through the analysis of factors that may prevent/hinder
sustainable tourism development in your chosen country. (P3.2)............................................................9
3.3 Identify and analyze the various stage of sustainable tourism development planning with an
example drawn from the case study destination. (P3.3).........................................................................10
Task 4........................................................................................................................................................11
4.1 Examine the issues of conflict of interests and evaluate the methods of resolving a conflict of
interests to ensure the future wellbeing using examples from your case study destination. (P4.1)........11
4.2 Analyse the implications of sustainable tourism development (STD) for balancing supply and
demand in your chosen destination. (P 4.2)...........................................................................................12
4.3 Evaluate the moral and ethical issues of developing and promoting enclave tourism with examples.
(P 4.3)....................................................................................................................................................13
Task 5........................................................................................................................................................13
5.1 Compare current issues related to tourism development at your chosen destination and an emerging
destination of your choice where the impacts of tourism are different (P 5.1).......................................13
5.2 Evaluate, with recommendations, the future development of tourism in both destinations (P5.2)...14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................17

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Introduction
Northern Ireland has become a much more popular holiday destination for the people living in
the Republic. According to the latest tourist figures, it represents that 353,000 individuals living
in the state took trips to the North as well as spent $80 million in the first nine months of 2017.
In Northern Ireland, tourism currently creates revenue of $800 million as well as influences 4.5
million of visitors. Northern Ireland enjoyed overall growth from Great Britain, Europe as well
as North America in the first nine months till last year. Northern Oreland is one of the beautiful
as well as unique destinations within the British Isles. Such growth in the tourism industry
generates a huge number of jobs for the individuals that create overall development of the
country in an effective and efficient manner (McComb, Boyd, and Boluk, 2017).
In the recent, the Tourism is recently worth 4.9% of the Northern Ireland’ DP as well as also
sustains approximately 10,000 jobs. It represents that Northern Ireland is one of the attractive
places where visitors visit the most. Northern Ireland gets advantageous through significant
developments of tourism. It involves the opening of Titanic Visitor center as well as new visitor
center in Giant’s Causeway. Economic, social development at both of the regions and national
levels in Northern Ireland has occupied well-developed tourism (Healy, van Riper, and Boyd,
2016).
In the following part there will be a detailed analysis of sustainable growth of tourism industry in
Northern Ireland, challenges that they face as well as a way to enhance their services to grow in
the competitive market as well as, influences maximum amount of visitors in an effective
manner.
Task 1

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1.1 Identify and discuss how different stakeholders would benefit from tourism
development planning with reference to the chosen destination (P1.1).
Stakeholders for development of tourism in Northern Ireland are shareholders and workforces in
tourism, supporting authorities, local societies, customers as well as, suppliers of Northern
Ireland. The advantageous of tourism development in a country is to emphasize on stakeholders
that are indirectly or directly providing support to the business. Moreover, Northern Ireland
tourism development can entail the stakeholders in development procedure hence sustainable
development could be attained (Mottiar, 2016).
Economic development:
The tourism development at Northern Ireland destination would develop the employment for an
individual as well as, provides the chances to expand as well as, sustain within economic
developments. The economic development under tourism destinations would impact the
workforces as well as local communities of Northern Ireland tourism industry in terms of
obtaining high employment opportunities. Northern Ireland is focusing on increasing the strength
of economic by providing assistance to visitors who comes from different nations as it would aid
to increase revenues from tourism activities (Anderson, Bakir, and Wickens, 2015).
Community:
The local authorities and community would attain the high integration with the industry of
tourism as social and economic culture could be built in community for improving the services.
The communities would attain the benefits of resources and marketing at Northern Ireland
destination to attain the personal goal parallel for tourism development. The competition and
employment by tourism are two key considerations for the community of Northern Ireland
(Murray, Lynch, and Foley, 2016).

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1.2 Discuss the advantages and disadvantages of public-private sector partnerships (PPP)
in tourism planning and development at the chosen destination (P1.2).
Advantages
 In Northern Ireland, local governmental authorities as well as, private sectors can
integrate the authority power as well as, capital to develop the sustainable development.
The economic development, community integration as well as, legal concerns could be
attained in a significant way.
 In Northern Ireland, the movement of the private sector related to maximum usage of
resources as well as, dynamic strategies for conquering the market could be put under pin
of control related to the public sector. Furthermore, more significant distribution of
marketing share as well as, responsibility with respect to the community could be
performed with partnership (Carruthers, Burns, and Elliott, 2015).
Disadvantages
 But, the partnership could be influenced by allocation of resources as well as, profit-
making decisions. There can be possibility of creating the limitation for private sectors in
development as well as, employment conditions (McLoughlin, Hanrahan, Duddy, and
Duffy, 2018).
Task 2
2.1 Outline the key steps of the tourism development planning process and analyze the
features at different levels such as local authority and national levels using your case study
destination. (P2.1)
International:

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An organization is dealing in international level like organization for economic cooperation and
development (OECD) is having the goal to improve social as well as, economic welfare related
to an individual across world and particularly for growing destination such as Northern Ireland.
It can consider the central government for enhancing the economy as well as, facilitates the
employment opportunities through exploring sector at a global level (Negruşa, et. al., 2015).
National:
At the nationalized level, private and public corporations are incorporated for supporting tourism
operation within Northern Ireland. The changes in international association practices is
considered in way such as permitting free visa related to Japan, Jordan, Kazakhstan, and Mexico
(Panzer-Krause, 2018).
Regional:
The features related to regional bodies can be more detailed as well as, clear because it only
entails local community in procedure of planning. Along with this, local government of Northern
Ireland contains autonomous, municipalities as well as, provinces areas. It could be significant
role in developing the awareness between individuals regarding development of tourism
(Butnaru, and Haller, 2017).
2.2 Explain interactive planning and evaluate the significance of interactive planning
systems and processes in tourism development in the chosen destination. (P2.1)
Developing the tourism of Northern Ireland can create different concerns such as, environmental
damages, congestion as well as, overcrowding. Along with this, inadequate tourism planning is a
key reason that may create the concerns. The traditional planning system is not clear in its
strategy and thus creates the possibilities of conflict between the respondents (Hanrahan,
Maguire, and Boyd, 2017).

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According to the case study, there is concerned to the government of Northern Ireland for
focusing on infrastructure to enhance the employment opportunities as well as, gain the sources
of revenue generation. The gain in social expenditure as well as, damages on environment could
be perceived with tourism development within Northern Ireland (McLoughlin, and Hanrahan,
2016)
The advantageous of interactive planning in Northern Ireland is discussed as given below:
 A better decision could be made by Northern Ireland government by entailing all
individual exists in coastal regions and in place in which, development of infrastructure is
carry out. Moreover, negotiations as well as, feedbacks could be performed in this
system.
 Eliminating the local societies can create conflicts among individuals and as a
consequence, the tourism development act could get influenced. Thus, interactive
planning system aids to avoid such type of conflicts (Skinner, and Jolliffe, 2017).
The limitation of interactive planning plan:
 Incorporating opinions as well as, feedback through local communities together with,
other stakeholders can create higher difficulties. It would be complex to company for
examining all feedbacks as well as, considers the particular one (Gaffey, 2017).
2.3 Explain tourism impacts and evaluate a range of methods to measure those impacts
(consider all three impacts; economic, social and environmental) (P2.3).
Economic Measures:
The prosperity and economy growth of nation such as Northern Ireland can be evaluated through
involving tourism associated factors. Moreover, method such as Scarborough Tourism Economic
Activity Monitor (STEAM) facilitates real trends to visitors through focusing on details of

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visitors, presence of events, and occupancy rate. The government of Northern Ireland can easily
assess consequences when investing into infrastructure development (McLoughlin, and
Hanrahan, 2017).
Environmental measures:
The expenditure to atmosphere when creating tourism in nation can be required to be assessed
through entailing environmental impact assessment (EIA). Furthermore, this technique gathers
data about the Northern Ireland destination and then measuring the damages to address the
viability of tourism development practices (Canavan, 2016).
Social Measures:
The social-cultural effect can be one of significant factor in tourism sector of Northern Ireland.
The data associated with the cultural aspect of tourism is complex to assess due to qualitative
nature. Moreover, surveys and interviews can be primary techniques for collecting data to
measure effects related to tourism (Qureshi, et. al., 2017).
Task 3
3.1 Justify the concept of sustainability in tourism development in the chosen country
(P3.1).
Sustainable Tourism development entails all current as well as, potential environmental,
economic as well as, social effects on tourism through addressing needs related to visitors,
community’s requirements together with, industry trends. Environmental sustainability declines
the unfavorable effects of tourism regarding local biodiversity. The optimal use related to
resources such as water as well as, energy would use to save resources for the future.
Furthermore, reduction in waste as well as executing the waste management is required to make
environment viable for a living (Conaghan, et. al., 2015).

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The places in Northern Ireland are exposing because of growth in the tourism industry. Socio-
cultural effects could be perceived with communication between international tourists and local
population. Moreover, overcrowding, crime incidents, and congestion would possibly to gain and
that could influence tourism industry related to Northern Ireland. Economic sustainability can
gain employment scope by entailing local communities in procedure of decision-making.
Consequently, conflict according to case study could be declined as well as, that would improve
tourism scope related to Northern Ireland (Mottiar, 2016).
3.2 Discuss why sustainability is an issue through the analysis of factors that may
prevent/hinder sustainable tourism development in your chosen country. (P3.2)
Sustainable Tourism development incorporates the social, economic as well as social aspects that
would save the expenses of an organization dealing in the tourism sector of Sustainable Tourism
development Northern Ireland. It would also provide the benefit to communities as well as, other
stakeholders by keeping the atmosphere and securing the environment. The interest of
stakeholders is diverse to one another as well as, conflict would be created while tourism
development would not gratify their interest completely (Hegarty, and Che, 2016).
The modifications within an organization operation procedure for sustainability would generate
conflicts between workforces and accordingly the resistance with respect to alteration would be
evolved. The innovation would increase the expenses and afford such expenditure for all
companies equally are not feasible. In these conditions, small and medium-sized businesses of
Northern Ireland are failed to incorporate the innovations related to sustainability. Moreover,
tourism development in Northern Ireland creates the environmental concerns that have generated
conflicts between local communities (Mottiar, Boluk, and Kline, 2018).

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3.3 Identify and analyze the various stage of sustainable tourism development planning
with an example drawn from the case study destination. (P3.3)
Stage 1:
In initial phase, the Northern Ireland government would evaluate the sustainability plan related to
time structure. The short-term goals and long-term goals would be predetermined. For instance,
there is an increasing amount of foreign visitors in future or to improve supply side related to
tourism through creating infrastructure within 1 year can be required to consider through
assessing national budget related to Northern Ireland (Kelly, 2016).
Stage 2:
This is phase in which recognition of stakeholders associated with tourism sector under northern
Ireland would be measured for attaining the needs as well as, objectives. All business companies,
local communities, national park authorities, government, tour operators, and guests can make
fix plan related to sustainable tourism. Furthermore, goal related to stakeholders should be
entailed when designing practices (Boniface, Cooper, and Cooper, 2016).
Stage 3:
This is stage in which, those places would be considered from Northern Ireland that has the
potential for attracting the tourism. The detail related to the interest of visitors, motives for
visiting the places, requirements of visitors would be entailed when creating the development
project and infrastructure in that area (Cawley, and Clark, 2016).
Stage 4:
The concerns should be identified by asking with stakeholders. For instance, there is license
concern in hotel of Northern Ireland due to restricted government policies and it can create
conflicts between local population (Mottiar, and Boluk, K., 2017).

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Stage 5:
This is a phase in which concerns are assessed by the adequate investigation. The reason for
conflicts should be addressed initially as well as, after that particular strategy should be built
through involving all reviews related to stakeholders concerns (Mottiar, 2016).
Stage 6:
After managing the issues and solution, it is time for creating the notions related to sustainable
development. Moreover, instructions would be applied for stakeholders to take into
consideration. The aim of this strategy is to keep secure the places as well as, influence the high
amount of tourists in order to enhance the economy of Northern Ireland (Hegarty, and Che,
2016).
Task 4
4.1 Examine the issues of conflict of interests and evaluate the methods of resolving a
conflict of interests to ensure the future wellbeing using examples from your case study
destination. (P4.1).
According to case study, there is issue that president related to Northern Ireland drives for
creating tourism within Northern Ireland for lasting tenure. However, in this strategy, there can
be some type related to violation in aspects regarding ecological atmosphere. It is observed
through case study. It can create conflict in certain group related to stakeholders such as local
societies (Conaghan, Hanrahan, and McLoughlin, 2015).
Negotiation:
It is a basic technique to resolve the conflicts. Comprehensible communication is required for
conducting this technique. The parties entailed in negotiation procedure should come diagonally
the fair agreement. It would develop win-win condition for both. For instance, local authorities

SUSTAINABLE TOURISM 12
regarding government of Northern Ireland would develop meeting for local societies in
development plans. Moreover, in that meeting, these parties would contribute their concerns as
well as, come at situation, which would be advantageous for both of them. The favorable side is
a significant solution that would develop the win-win situation however limitation is coming to
aspect of negotiation. Since, these parties would not give up their attention and thus the
technique could be complex (Qureshi, et. al., 2017).
Mediation:
It is a voluntary procedure that outcomes in mutually acceptable contract. It is technique in
which, parties dynamically contribute in proceeding as well as, find the solution for overcoming
conflict. For instance, local authority can assure the job opportunities for local society as it
would aid to resolve the misunderstanding as well as assisting the environment. But, at the same
time, sometimes making sure some things are unfeasible for a mediator because of adverse
condition and that can be limitation for this technique (Mottiar, 2016).
4.2 Analyse the implications of sustainable tourism development (STD) for balancing
supply and demand in your chosen destination. (P 4.2)
In order to attain tourism demand of Northern Ireland, supply should be focused on satisfying the
visitors as well as, enhancing economy development condition. The national approach of
Northern Ireland addresses the critical factors related to tourism atmosphere. These factors are
environmental concerns, community welfare projects, and infrastructure development as it helps
to enhance the tourism sector (Conaghan, Hanrahan, and McLoughlin, 2015).
Investment driven strategy can be considered with respect to accommodation services,
development of infrastructure and also emphasized their strategy with respect to development of
product to satisfy tourists. Moreover, Giant's Causeway, Titanic Belfast, Causeway Coast, as

SUSTAINABLE TOURISM 13
well as, Carrick-a-Rede Rope Bridge, Carrickfergus Castle, Londonderry (Derry), The Glens of
Antrim, The Ulster Folk and Transport Museum, and Ards Peninsula are a major destination in
Northern Ireland. It is conducted to influence to the high amount of tourist with respect to
Northern Ireland. This is favorable implication from the government side that can match growing
tourism demand within Northern Ireland (Canavan, 2016).
4.3 Evaluate the moral and ethical issues of developing and promoting enclave tourism
with examples. (P 4.3)
The local communities related to Northern Ireland would not be advantageous because of
restriction in accessibility as well as, business organizations are practiced to govern that region
with the motive of maximizing profit. Moreover, sanctioning related to licenses could be
performed unethically through local bodies for expansion related to buildings. Moreover, cultural
aspects related to Northern Ireland are hampered due to transitional culture that can be imported
through foreign nations. Along with this, unethical as well as, illegal practices like child labor,
and prostitution could be increased due to matching excess tourism demand. The environmental
damages because of deforestation can generate serious damages to ecological atmosphere for
Northern Ireland (Gaffey, 2017).
Task 5
5.1 Compare current issues related to tourism development at your chosen destination and
an emerging destination of your choice where the impacts of tourism are different (P 5.1)
Impacts Thailand Northern Ireland
Environmental With the creation of tourism, the
nations are dealing with
environmental concerns. With respect
Environmental damages have initiated
to an emerging destination that is in
Northern Ireland. The gained soil

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to Thailand, the augmented level of
pollution, soil erosion, deforestation is
key concerns. Along with this,
deforestation related to development
projects can increase the soil erosion
(Hanrahan, et. al., 2017).
erosion as well as, deforestation has
generated an unfavorable impact in
coastal sector and coral reefs of
Northern Ireland (Hegarty, and Che,
2016).
Socio-Cultural
Organizations are dealing in the
hospitality segment would making
efforts to match the culture of foreign
tourist within Thailand for satisfying
them as well as, significantly it would
damage the local culture of people of
Thailand (Kelly, 2016).
The amount of child labor incidents are
increased for attaining the requirements
of tourist (Hegarty, and Che, 2016).
Economic
In current times, the bombing is
Bangkok has developed unfavorable
effect in the tourism sector. The nation
has strong potential for which, it has
influenced 46 billion US dollars from
global tourists (Boniface, Cooper, and
Cooper, 2016).
In current times, Brexit has an impact
on the hoteliers. Due to Brexit,
relentless increases in the cost of
performing a business, the slowdown in
European growth, global trade wars, as
well as, increases in tourism VAT
(Hegarty, and Che, 2016).
5.2 Evaluate, with recommendations, the future development of tourism in both
destinations (P5.2)

SUSTAINABLE TOURISM 15
The different major areas that are required as given below:
Environmental:
The sustainable practice related to resources by declining wastage of water as well as, energy
should be entailed through gaining awareness. The aim can be declining unfavorable impact on
bio-diversity (Boniface, Cooper, and Cooper, 2016).
Social:
Empowering the local groups, as well as, workforces in decision-making procedures can be
supported to develop friendly tourism atmosphere is the nations. Protection to women, the
prohibition of child labor, and gender equality are key strategies that should be executed
(Hegarty, and Che, 2016).
Economic:
The economic prosperity related to a nation can be associated with competency development,
employment as well as, earning competencies. The government can create the plan to implement
international currencies significantly in those nations for development of employment (Hegarty,
and Che, 2016).
Conclusion
With respect to the above interpretation, it can be concluded that there are different areas
associated with sustainable tourism development in Northern Ireland. Moreover, factors that
could be involved in sustainability are socio-economic as well as, business environment aspects.
Furthermore, development plan is required for overcoming the conflicts of all stakeholders.
Sustainability can create real economic development with respect to environmental security,
employment and, earning opportunities. Moreover, stakeholder interest can be different as
compared to one another as well as, the conflict can create while the tourism development

SUSTAINABLE TOURISM 16
scheme would not gratify their interest completely. The difference between interest levels of
stakeholders can obstruct the plan of sustainable tourism development in Northern Ireland. It
could be major threat in sustainable development plan.

SUSTAINABLE TOURISM 17
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