Tourism Development Case Study: NSW Regions Analysis

This case study examines tourism in the New South Wales (NSW) region, focusing on the Blue Mountains, Hunter Valley, and Lord Howe Island. The analysis includes an introduction to each location, followed by a rationale for the research, which highlights the need for strategies to enhance tourism. The methodology utilizes sampling and secondary research to gather data on tourist numbers, busiest periods, and origins. The findings present statistical data on population, main occupations, tourist visits, and visitor demographics, including the main countries of origin for tourists. Based on these statistics, the study recommends several improvements, such as the implementation of the Visitor Economy Industry plan, increased promotion of events like the sculpture exhibition, and the introduction of new activities like bridge climbing and bird-watching treks. Furthermore, it suggests the organization of local cultural events and the use of the NSW regional conferencing and strategic planning to improve the state's competitive position in the tourism market. The study concludes with a list of relevant references used in the research.

TOURISM AND HOSPITALITY
RESEARCH AND ANALYSIS
Name of the Student:
Name of the University:

INTRODUCTION
 The Blue Mountains is a mountainous region and a mountain range that is
located in New South Wales of Australia.
 The region lies in the border of the metropolitan area of Sydney.
 The Lord Howe Island is a small island located on the southern part of the
largest coral reef of the world.
 The island is a world heritage site and offers the best scenic beauty of the
sea and the beaches.
 Hunter valley is another exquisite tourist destination located in new South
Wales. It consists of vineyards and sample local wines at cellar doors and
also boasts of a number of quality restaurants.
 These restaurants are famous for offering quality local foods and wines.

RATIONALE
Rationale of the Research
 The main problem of the particular research topic is the absence of a
particular strategy to popularize the tourism capability of the particular
area.
Rationale and outline of Research Methodology
 The research will be carried out using the sampling method and following
the secondary research approach. The secondary research approach has
been selected as it will help to get reliable and genuine data from earlier
sources of the same topic.

STATISTICS
Number of Tourists arriving in the whole year and sources of
data
 As per data 1.5 million visitors visited the area in the last year.
 However reports suggest that absence of proper measures to promote the
tourism ability of the area will lead to a significant decrease in the number
of visitors in the particular region.
 The fall in the number of tourists will hamper the tourism of the particular
area and will also have a negative effect on the economy of New South
Wales.
FACTORS
LORD HOWE
ISLAND HUNTER VALLEY BLUE MOUNTAINS
POPULATION 0 322,278 80,000
MAIN OCCUPATION Nil Vineyard and Tourism Tourism
TOURIST VISITS 15,000 1.5 million 1.5 million
PRESENCE OF

STATISTICS
Busiest period in the year
 The busiest period of the year starts from November and December and
lasts till February.
Main areas from where tourists come
 Approximately 1.5 million people visit the New South Wales Blue
Mountains each year.
 On the other hand Lord Howe Islands experiences around 15,000 people
each year
 While Hunter Lodge experiences around 1.5 million people

STATISTICS
FACTORS LORD HOWE ISLAND HUNTER VALLEY BLUE MOUNTAINS
Main Areas Main Island Vineyards Trekking the Mountains
International Visitors 42% 59% 45%
Type of Visitors Couples Normal Tourists Solo Visitors

STATISTICS
Main areas from where tourists come
 Approximately 1.5 million people visit the New South Wales Blue
Mountains each year. However the recent year has seen a dip in the number
of visitors. The main areas or countries from where people came were as
follows;
LORD HOWE ISLAND HUNTER VALLEY BLUE MOUNTAINS
USA-15%, New Zealand-5% United Kingdom-12%, Japan-10% Thailand-16%, USA-14%
All Round the Year June, to August December to February
20 to 35 25 to 45 18 to 40

STATISTICS

RESULTS AND RECOMMENDATIONS
The above mentioned statistics shows that there are lots of areas for improvement. The main
recommendations are as follows;
The visitor Economy Industry plan is amongst the many of the action plans that can change
the face of tourism in NSW. The NSW government needs to realize the importance of tourism
in the area and must promote the tourism in a constructive manner. The creation of a new task
force is highly recommended for the organization. The role of the visitor economy taskforce
is to develop a new kind of Tourism and mark a number of different major events blueprint
for helping the state authority set up different strategies for doubling the tourism of the area.
The sculpture exhibition which is also the largest in the world that takes place in the
particular area must be advertised and promoted in a more vigorous and aggressive way. This
will help to increase the footfall of the tourists as they will try to catch up with the following
event
 The authorities in charge of maintaining the tourism department of the organization can start
a bridge climbing event for the tourists which will surely be a hot favorite amongst the people
who loves adventure. The climb should be arranged in such a way that there will be a daring
feeling of risk

RESULTS AND RECOMMENDATIONS
 A bird watching trekking can be arranged by the authorities to ensure the
trail of a nature hunt amongst the bird enthusiasts
 The presence of a local event representing the likes of the different types of
the aboriginal people residing in the hills must be arranged every week to
create enthusiasm among the people visiting the particular mountains
 The federal government has decided upon the new south Wales regional
conferencing and strategic planning which is one of the best planning being
done in the circumstances. It will be helping to build capability, improve the
competitive position of new south Wales in the tourism market and help
implement significant changes in the tourism sector of the area

REFERENCES
Hall, C. M., Gossling, S., & Scott, D. (Eds.). (2015). The Routledge handbook
of tourism and sustainability. Routledge.
Mason, P. (2015). Tourism impacts, planning and management. Routledge.
McKay, C., Brander, R. W., & Goff, J. (2014). Putting tourists in harms way–
Coastal tourist parks and hazardous unpatrolled surf beaches in New South
Wales, Australia. Tourism Management, 45, 71-84.
Seiver, B., & Matthews, A. (2016). Beyond whiteness: a comparative analysis
of representations of Aboriginality in tourism destination images in New
South Wales, Australia. Journal of Sustainable Tourism, 24(8-9), 1298-
1314.
Wray, M. (2015). Drivers of change in regional tourism governance: A case
analysis of the influence of the New South Wales Government, Australia,
2007–2013. Journal of Sustainable Tourism, 23(7), 990-1010.