UKCBC BTEC HND Unit 7: Sustainable Tourism Development Report

This report comprehensively examines sustainable tourism development in Qatar, addressing the benefits for various stakeholders including travelers, financial institutions, national authorities, tourism associations, local people, and businesses. It analyzes the advantages and disadvantages of public/private sector partnerships in tourism planning, highlighting the roles and contributions of different entities. The report further delves into the features of tourism development planning at national, international, local, and regional levels, emphasizing the significance of interactive planning systems and processes. It also evaluates different methods for measuring the impact of tourism, providing a detailed analysis of the strategies and challenges associated with fostering sustainable tourism practices in Qatar. The report is based on the BTEC HND Unit 7 assignment brief.

Sustainable Tourism
Development

INTRODUCTION
Sustainable tourism is the concept which is committed to make low consequence on local
and environmental culture and also help in future development of local people. This also refers to
the activity level of tourism that is maintained in long term which benefits socially,
economically, naturally and culturally (Basu, 2017). The report aims at discussing about
stakeholder’s benefits from tourism development in Qatar. In addition to this, the features of
tourism development at various levels are mentioned. The justification of sustainability concept
is also described. The ethical and moral issues in Qatar about tourism are evaluated in this
context as well. Lastly, recommendations for the future development of this industry are given.
TASK 1
P1.1 & P1.2
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SUSTAINABLE TOURISM DEVELOPMENT (TASK 1)
P-1. Discussing stakeholders benefit
from planning of tourism
developments to Qatar
 Travellers
 Financial and business
institutions
 National Authorities
 Tourism Associations and
bodies
 Local people
 Business organisations
operating in tourism sector
Advantages:
 The partnerships that plan in
tourism industry helps in
creating awareness among
people about travelling to Qatar
as it has a rich and historical
culture.
Disadvantages:
 The government may also
lose their control on
partnership activities
which may impact
negatively and may result
in unethical practices.
P-2 Advantages and disadvantages of public/private sector tourism
planning partnerships.
REFERENCES
Becken, S., 2012. Shapers and Shifters for the Future of Travel and Tourism. Future Tourism: Political, Social and
Economic Challenges. 28. pp.80.
Hjalager, A.M., 2010. A review of innovation research in tourism. Tourism management. 31(1). pp.1-12.
Jeong, C., Holland, S. and Gibson, H., 2012. Enhancing destination image through travel website information.
International journal of tourism research. 14(1). pp.16-27.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.

As per World Tourism Organization, the stakeholders in honour with this industry
development can be such:
Travellers:
As per the case study, Qatar has achieved 6% growth rate in arrivals of travellers which
was result and benefit of effective planning. Moreover, there were almost 1.235 million travellers
who crossed the international borders in one year only. With the help of planning, it helps in
making Qatar a better and advanced place in terms to develop tourism industry.
Financial and business institutions:
Financial institution, world development bank and many more organizations plays a vital
role to improve the travel and tourism industry to a large level. Moreover, the planning helps this
various institutions in investing and getting huge return on appropriate time limit.
National Authorities:
The planning in terms of tourism development is performed which helps in attaining
goals of company. Moreover, it helps to national government of Qatar to achieve the task and
targets by motivating and enhancing this tourism development in this chosen country. In addition
to this, planning is also supportive to the government in allocating the financial and human
resources such as infrastructure with efficiency and also for the benefit of tourism development
in Qatar.
Tourism Associations and bodies:
Qatar Travel Agencies, Qatar tourism authority, Qatar National Tourism Sector Strategy
and so on are various associations in travel sector in chosen country. Moreover, they are
beneficial with effective planning and also helps them in designing human activity for upgrading
Qatar. Lastly, sound planning helps in raising unity of Qatar's tourism industry.
Local people:
Around 6 million people are practically working in addition to the tourism sector which
supports to their surviving. Moreover, the local population can achieve profit by rising their
living and extant standards. Moreover, the local population can achieve profit by rising their
living and extant standards. Further, on other hand improvement of hotels, roads, in the coast-
wise areas also create few issues with the local group which can be resolved with additional help
of safe and good planning method in Qatar.
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NOTES….

Business organisations operating in tourism sector:
The business organisations such as tour agencies, hotels, authority sector, etc. can be
beneficial with pre-planning in terms of receiving statistical data, information, and traveller's
details.
P-2 Advantages and disadvantages of public/private sector tourism planning partnerships.
The advanced technology and networks plays essential and vital role in this travel and
tourism sector which helps in creating more opportunities with support of essential data and
knowledge of the travellers. In addition to this, planning supports to grow and flourish the
tourism sector. Further, if there is rise in public/private sector of tourism in planning then they
face many factors like technological progress, international competitiveness, supplier
enlightenment and many more. There must be cooperation maintained between these
organizations that will support to handle the various situations and will also help in allocating
suitable resources. Further, the public/private tourism planning partnerships can help in this
different situation by discovering a way-out to that and can turn it to positive situations for every
stakeholders who are related with this industrial planning. Lastly, public/private partnerships are
essential in developing the infrastructure, sharing the risks, gathering people, rewards and many
more
Advantages:
Government has also reduced expenditure of operational activities for better development
of task and further they compensate this cost by boosting awareness within local population who
have negative ideas in terms of development process. The care of task and projects should be
performed effectively which will result in attracting more visitors and tourists towards Qatar. The
public/private partnerships helps in exploring the better opportunities that will bring advanced
and innovative work and will not be available from service providers.
Disadvantages:
Moreover, if the responsibilities are shared in the partnerships then it brings fight and
disputes in the future terms. The duties are not performed effectively and is avoided which may
create misunderstanding and impact negatively on the project. There is also risk of developing
proper infrastructure in this partnership which may lead to the inefficiency. If there is strictness
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in the requirements of position that also affects in slow delivery of tasks and perspective is not
made clear. In addition to this, for instance maintenance and construction of public sub-structure
is impermissible for the private business enterprises who hold less than 60% control in Qatar
tourism development. The revise structure also needs to be developed in context to the travel and
tourism infrastructure in Qatar country.
TASK 2
P2.1 Analysing features of tourism development planning at various levels in Qatar
Tourism development planning is that process that includes to understand flow and
framework of designing plan of tourism. This will include setting up of goals, developing
strategies and then outlining the task and schedules so that goal of tourism could be
accomplished (Bunakov, Zhukova and Zhukov, 2015). This process will have multidimensional
activities so that all could be integrated like that of political, social, economic and technological
factor. In way of planning for developing tourism in Qatar there are various features that need to
be included so that it is analysed. As this planning will focus on exploring the contribution of
tourism to Sustainable development goals which were an agenda presented in National Tourism
Sector Strategy 2030. In order to achieve these goals it is important to organise training events so
that awareness could be created for impact of tourism and sustainable business practices need.
National
It is noted that at national level government of Qatar will be contributing within the
development of tourism so that they are supporting it. Qatar Tourism Authority (QTA) is that
body of government which plan, formulate and administer all sort of rules, regulations and laws
in relation to promoting and then developing tourism in country. This is also included that Qatar
is regarded to as safe country for tourist even for solo women travellers as well (Amir, Jamal and
Ahmad, 2015). So this is the best feature of tourism development planning within Qatar.
International
Apart from this national level contribution of government of Qatar there are also
international bodies which are promoting the tourism in developing countries like that of Qatar.
World Tourism Organisation is one of them which are responsible for promoting sustainable
tourism which is a global platform for tourism development planning (Selin, 2017). This will be
promote development of planning for sustainable tourism at international level so that countries
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like that of Qatar are getting increased number of tourist each year. WTO also states that
wherever people travel, or whenever they travel they should remember to respect nature, culture
and host as well.
Local
Local level authorities will help promoting the tourism at that level where nor national
neither international body could be able to work upon. They will be forming link within
government and tourist so that visitors are not having any sort of problem while visiting Qatar.
The local people will also have some contribution within the tourism development planning as
they will help higher authority to look into areas which need improvement.
Regional
The regional government of Qatar will include autonomous bodies and municipalities as
they have important role in creating awareness in regard with tourism among local people
(Torres-Delgado and Saarinen, 2014). Thus these local people will contribute into tourism
development planning and deciding over certain actions for future.
P2.2 Significance of interactive planning systems and processes in tourism development in Qatar
Interactive planning system will be defined to as creating focus on future by designing
pleasant present. This aimed at thinking upon systems like company believe that future of
organisation will be depending on their current policy now and then, after this what is to be done.
This type of planning will play important and significant role in success of tourism development
as this includes regulating changes within system so it could ensure achievement of intentions
like that of economic, social and environment.
The planning of tourism development within Qatar will mean that stakeholders of local
government are benefitted with overall improvement (Zamfir and Corbos, 2015). Like when
2006 Asian Games held at Doha, Qatar it was seen the major example of interactive planning
system into development of tourism in country. This interactive planning system and process in
tourism will be playing very significant role in developing and promoting tourism in Qatar. As
there are many issues related to tourism in any country like that of environmental damages,
overcrowding or congestion and these are mainly due to not proper planning about development.
So with the help of interactive planning country will be able to collaborate and contribute into
proper planning thus allowing Qatar to improve its process of planning.
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P2.3 Evaluating different methods to measure tourist impact in Qatar
Tourism provides economic growth in allowing increased in number of income and
employment opportunities to country so that they could be able to develop community resources
(Weber, 2017). If there are improvement into service and infrastructures will help tourist and
locals of Qatar thus increasing the number of people visiting country. Impact of tourist or
tourism will included that of having both positive and negative mix of beliefs and attitude or
people in creating cosmopolitan culture of Qatar as well. There are various types of methods
which help to measure impact of tourism and tourist in any country like that of Cambridge
Economic Impact Model, Pro Poor Tourism and Environmental Impact Studies.
Cambridge Economic Impact Model (STEAM model) - This is that type that includes
the economic impact of tourism from bottom to top with use of local supply and tourism
preference data collection. STEAM model will structured framework that is having capacity of
accepting wider range of tourism input data. These input data will be adjusted on monthly bases
so that seasonal demand and supply could be easily measured (STEAM model, 2018). This is
measured by keeping 4 types of visitors within country:
 Staying in service accommodation
 Staying in non-serviced accommodation
 Staying with friends and relatives
 Tourist day visitor
Thus this will be allowing to measure the output of difference between consumption and
supply of the tourism service within the business.
Pro Poor Tourism- This is also another method of measuring impact of tourism in Qatar
which includes improving local economy for the local people with the contribution within
tourism (Pro Poor Tourism, 2018). This will be enhancing link among poor people and tourism
business as well so that poverty could be reduced and they are been able to participate effectively
within development of tourism. The main aim of pro poor will be meaning number of effects on
poverty reduction before and after introduction of tourism within economy or local area of Qatar.
Environmental Impact Studies- There is many studies which show impact of
development of tourism on environment. As there are many changes which are measured after
introducing improvement within tourism of country among which impact on environment is
major (Sharpley and Telfer, 2015). There are times when ecological degradation due to increase
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in tourism activities are proven so local and national authorities must be planning for helping the
environmental effects.
TASK 3
P3.1, P3.2 & P3.3
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So, this was the reason why concept of sustainable tourism was developed in all countries
especially like that of Qatar which will help in promoting tourism and also taking care of
environment of country.
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Cost
• This will be regarded to as most important and primary factor which affect tourism industry.
As if there is increase in domestic petrol or fuel prices then this will not allow travellers to
travel to any place.
• The road tripper would avoid going to place by their private transportation and then this will
wholly effect sustainable tourism as well.
• The price of flights will also rise with the increase in prices of fuel or oil so this will be
impacting international and national travel.
• The development of tourism will be affected on larger way from this cost factor and if rate of
inflation is high then also it hinder the development of sustainable tourism.
Weather
• This is also playing vital role within tourism industry as the preference of tourist will change
according to changes in weather in Qatar.
• As climate in Qatar in summers is very hot which is as high as 41.3°C so, people will not
prefer to visit the country in this season thus affecting sustainable tourism development.
Safety
• The safety of any place or country will be the primary concern of people who are visiting that
country.
• There could be political problems which cause more conditions for people not to visit such
place.
• Other than these if there outbreak in any of communicable disease is there then this will also
bigger cause of hindrance of sustainability tourism.
• Like when there was outbreak of H1N1 and Swine flu it stopped many people from travelling
to other countries including that of Qatar as well.
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