Analysis of Tourism Environment and Industry in Switzerland

This report provides a comprehensive analysis of the tourism industry in Switzerland, exploring its multifaceted aspects and impacts. It begins with an introduction to the concept of tourism, highlighting Switzerland's attractiveness as a tourist destination due to its natural beauty, culture, and cuisine. The main body delves into the structure of the tourism industry, emphasizing sustainable tourism development and its importance for economic and environmental preservation. It examines various factors affecting the industry, including the impact of external environmental elements and the role of stakeholders such as local communities, government bodies, and tourists. The report discusses the positive and negative impacts of tourism, including employment generation, infrastructure development, and potential environmental degradation. It also touches on the influence of technology and the importance of adhering to government regulations. The report concludes by emphasizing the need for Switzerland to preserve its natural environment and adapt to the changing dynamics of the tourism sector, particularly in the post-COVID era, to maintain and enhance its appeal to tourists worldwide. It underscores the importance of sustainable practices, cleanliness, and safety measures within the industry.

Tourism Environment
and Industry

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
The word tourism is related to the short term travelling in which people go to different
places, in order to explore new places in different regions. This report is about the concept of
tourism industry and its importance for the growth of the, as it gives various types of benefits to
the local business of the tourist places. Switzerland is one of the best tourist place, it has various
attractive location to visit and also have beautiful mountains and lakes. It also attract the people
towards its culture, varieties of foods and its natural environment (Chan, Nozu, and Cheung,
2020). There are various factors of the external environment which affect the functioning of
Switzerland's industry and also have severe impact in both positive and negative way. This report
also discusses about the elements or the micro environment by which people choose Switzerland
as best tourism location. There are different types of components or factors around which all the
tourist industry revolve, these elements are the support system for the smooth functioning of the
industry. Many people or organisation who is responsible for the growth and development of the
tourism industry of the country. So, tourism industry is helpful in assisting the people, so that
they can enjoy their tour activity.

MAIN BODY
Tourism industry is the set of different business organisations who are involved in
providing the facilities of travelling to the people for the different purposes such as for business,
vacation, etc. This industry works in issuing all kind of amenities to tourists who are involved in
this industry for tour purpose. The main objective behind the promotion of tourism in any
country is that it give opportunities to the people exchange their culture and values with each
other. Nowadays, growth of sustainable tourism has been seen in the tourist industry which work
in fulfilling the demands and expectations of the tourist by considering the safety of natural and
economical environment of the country (Dogru-Dastan, 2022). There are various reasons by
which sustainable tourism development is necessary for any tourism industry like increase in the
profitability, improvement in economic and ecological condition of the regions. Different
principles has been formulated for the effectiveness of this concept which gives the opportunity
to avoid the over utilisation of natural resources and keep them safe for the upcoming generation
too. It also enhances the importance socio-cultural value of the tourist location which allows the
industry to run for the longer period of time. With the help of these fundamentals, country can
work in saving its natural resources and various life forms of different regions. Tourism principle
prevails the idea of enhancing the growth of attractive infrastructure in the various places in the
form of cafes, restaurants which depicts the importance of sustainability to the visitors (Yi,
Yuan, and Yoo, 2020). For this Swiss tourism industry can take help of the government authority
and can start different programmes which make it easy for them to inform the people about the
necessity of sustainable tourism development in the country. Pandemic has badly affected the
various tourism industry and to recover such situation it is important to follow all the guidelines
regarding the safety of the people. Many country has restricted the travelling of the tourists after
COVID, which directly affect the functioning of the tourism (Faisal, Albrecht, and Coetzee,
2020). On the other hand, imposition of lockdown in different countries also affects the local
people to travel around the different places of tourism.
In tourism industry, stakeholders are those people who directly and indirectly possess the
major impact in its activities. Contribution of these people is important to achieve the
effectiveness in the tourism industry as they have different functions to play in this industry.
Decision related to the selection of destination for the travelling purpose is also depend on the
local people or community of the particular region. In order to ensure the success rate of tourism

and its sustainability, it is necessary to check out the behaviour and views of these local people
towards the touristy industry and also identify the reasons for the same. As many activities which
are conducting for the growth of the tourism in the industry can affect the daily life of local
residents. At long last, taking care about the well being of the community is important for a
nation. Government of any country makes different frame works which needs to be followed, as
they are developed for the protection of country's heritage from any kind of destruction. Local
governments builds various infrastructure like roads, bridges and works in their continuos
maintenance, in order to avoid any accidents (Nyanjom, Boxall, and Slaven, 2018). They also
work in building new buildings to attract more tourist. Transportation facilities and travel
agencies are also responsible for the successful growth of the tourism industry, offering good
holiday packages and affordable travelling charges are some of the example which can
contribute in tourism industry. Tourists are the supreme stakeholders in this industry, as these are
the one who contributes in the wealth generation and economic development of the country. If
they will get better experience during their travel then it will increase the goodwill of the
particular tourist place. Use of social media strategy promote the destination to the larger section
of the people by offering them different advantages of the travel. Arrangements of meetings by
the companies are also helpful in assisting the growth of the tourism industry and allow to take
necessary decision in this regard. Hiring tourism employees by the travel agencies is unique
initiative in supporting the tourism of the country. Swiss tourism must satisfy all of the above
discussed stakeholders to increase its demand across the world, it is important for the country to
consider all the rules which are imposed by the the government of the country for the smooth and
proper working of the industry.
Many external factors posses positive and negative impact on the sustainable
development of Swiss tourism industry. Intervention of government in the tourism industry of
Switzerland is very high, there are different policies has been structured by the local authorities
in the different regions of the country for the tourist. Every year huge amount has been funded by
the government to improve the infrastructure of the tourism location to ensure the safety of the
people who will visit there (Saarinen, 2019). But implementation of high tax make the operations
of tourism industry costly. Swiss tourism industry also add up to the employment generation in
the country and helps in boosting the standard of living of the people by giving them opportunity
to earn their livelihood. But with the growth of the tourist in Switzerland, hike in prices of the

goods and services, which could affect the purchasing power of the local residents. Arrival of
tourist increase the chances of more diversity among the society and respectful towards different
culture, along with this it also upgrades the local vendors and producers to present things in
innovative and creative way. Excess of tourism results in disturbance in the local people and also
a main reason of their conflicts with tourists, so there are various negative impacts which tourism
have on society (Thao, von Arx, and Frölicher, 2020). Use of technology plays a major role in
simplifying the activities of tourism industry like voice recognition tools to identify the location
and direction while travelling the different places. Technological advancement also assist in
reduction of cost of workers in the tourism industry, but this leads in increment of
unemployment. For the protection of properties and natural habitats from damages, different
laws and rules has been imposed by the legislative bodies of the country by imposing fine or
penalties on the people. But it also limit the range of area to travel which could be a great threat
in the prosperity and development of the tourism industry of Switzerland as it reduce the tourist
places in the country. People works more on improving the natural surrounding to present the
good image of the country across the world, they focus on plantation of more trees and convey
the same message to the people who travel their. But tourism creates pollution and disturb the
lives of endangered species who are living the natural habitats, which is not a good thing for the
ecological environment of the country. It is important for the country's tourism industry to
consider all these factors while taking any decision regarding the alteration in the policies.
The main strength of Switzerland which contributes in the development of its tourism
industry is country's natural beauty. Mountains, lakes and beautiful villages are the attractive
spot which gain the attention of the people and force them to travel here. It is the perfect location
for the vacation in any season which also help in discovering the new culture and food. Various
places like Bern, Zurich are able to capture the attention of the people by its scenic beauty. But
the drawback of Swiss tourism industry is that it has less innovative and creative infrastructure, it
only depends on the natural surrounding (Thao, and Ohnmacht, 2020). Anyone who is interested
in travelling well constructed buildings or infrastructures and some luxury hotels then
Switzerland is not a right choice. Natural calamities like landslides, rockfall, floods could be the
major threat in the effective working of the country's tourism industry. With contribution of
hospitality sector company can work in attracting more people to visit the country by providing
them luxurious and affordable hotel services. There are various reason which act as an affecting

factor in the demand of the tourism, such people who like to travel in order to explore new places
and things can opt Switzerland as a best place to travel. Motivating determinants in the field of
tourism industry are those who are able to force the people to travel different location with their
families and friends. Income of the people also major components as it will helpful in deciding
the tourist places and period of time to stay there. There are some individuals who are very
curious about knowing new things either it is related to any society or community, for such
reasons they like to visit different places.
CONCLUSION
In the conclusion of above report, tourism industry is an integral part for the growth and
development of the country's socio economic culture. It is the duty or obligation of every citizen
to serve in the growth of the tourism sector as it contributes in the overall development of the
country's economy. By following the belief of sustainable tourism Switzerland can build
necessary plan to save its natural surrounding and attract more people to visit the tourist places in
the country. It is important for the all the business firms who are involved in the tourism industry
to follow all the rules and regulation imposed by the government to avoid any obstruction in their
working. By the above essay it has been clear that to grab the attention of the people and increase
the demand of Swiss tourism industry in the world they need to work more on preserving the
natural environment of the country. After COVID it has become more essential to serve the
healthy and safe surrounding to the people rather than poor or polluted climatic condition. Hotels
and other guest houses in the country should focus on maintaining the proper cleanliness and
safety measure in their management.

REFERENCES
Books and Journals:
Chan, C.S., Nozu, K. and Cheung, T.O.L., 2020. Tourism and natural disaster management
process: perception of tourism stakeholders in the case of Kumamoto earthquake in
Japan. Current Issues in Tourism, 23(15), pp.1864-1885.
Dogru-Dastan, H., 2022. A chronological review on perceptions of crowding in tourism and
recreation. Tourism Recreation Research, 47(2), pp.190-210.

Faisal, A., Albrecht, J.N. and Coetzee, W.J., 2020. Renegotiating organisational crisis
management in urban tourism: strategic imperatives of niche construction. International
Journal of Tourism Cities, 6(4), pp.885-905.
Nyanjom, J., Boxall, K. and Slaven, J., 2018. Towards inclusive tourism? Stakeholder
collaboration in the development of accessible tourism. Tourism Geographies, 20(4),
pp.675-697.
Saarinen, J., 2019. Communities and sustainable tourism development: Community impacts and
local benefit creation in tourism. In A research agenda for sustainable tourism. Edward
Elgar Publishing.
Thao, V.T. and Ohnmacht, T., 2020. The impact of the built environment on travel behavior:
The Swiss experience based on two National Travel Surveys. Research in
Transportation Business & Management, 36, p.100386.
Thao, V.T., von Arx, W. and Frölicher, J., 2020. Swiss cooperation in the travel and tourism
sector: long-term relationships and superior performance. Journal of Travel Research,
59(6), pp.1044-1060.
Yi, J., Yuan, G. and Yoo, C., 2020. The effect of the perceived risk on the adoption of the
sharing economy in the tourism industry: The case of Airbnb. Information Processing &
Management, 57(1), p.102108.