Social Media's Influence on the Tourism and Event Industry: A Report

This report examines the significant impact of social media on the tourism and event industry, particularly its effects on cultural food and tourist decision-making. The analysis covers the increasing use of social media platforms and their influence on marketing strategies, customer engagement, and revenue generation within the tourism sector. The report discusses how social media shapes tourist experiences, including their interest in cultural food and the role of online platforms in promoting destinations. It also addresses the negative impacts of social media on food culture, such as the spread of misinformation and the promotion of unhealthy eating habits. The report emphasizes the importance of measuring social media's impact through various tools and metrics to achieve organizational objectives effectively. The conclusion highlights the need for tourism businesses to leverage social media strategically to enhance visibility, attract customers, and understand consumer behavior. The report also includes an extensive bibliography of relevant sources.

Running Head: INDUSTRY OF THE TOURISM & EVENT
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INDUSTRY OF TOURISM AND EVENT

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In the last decade significant increase has been seen within the social media with new
technology. According to the (Kim, Fesenmaier, & Johnson, 2013) social media have affected
the industry of tourism and cultural food. The social media use has not increased according to the
estimated speed. Thesis is established on the comparably small section of the empirical data as
research should expand with scope and investing that’s why tourism industry stakeholders not
engaged within the critical methods of the measurement and develop the recommendations to
recommend within the particular advanced measurement. Social media are known as the internet
based channels which allows the users to opportunistically interact with the broad and narrow
audience that derive value regarding the user generated perfection and content of interactions
with the others. The following discussion will cover the impact of the social media on the
tourism decision. It will include the interest of the tourists within the cultural food. Further
discussion will cover the social media negative impact on the food culture.
There are many tools which are helpful to measure the social media impact on the industry of
tourism. These kinds of tools are effective as help to achieve the organization’s objectives.
According to the (Koo, et al., 2015) measuring the social traffic flow should be in line with the
engagement. Driving the reader on the social media website is the effective way from devising
them really interact with the meaningful way with the content of tourism organizations. It has
been assumed by the many marketers that measuring the social media impact on the return on
Return on Investment is not necessary. Many organizations are capable to comprehensively
measure the social medial efforts result.
More than 25 percent of tourism organizations measure social media content result through the
marketing programs which down to the distinct piece of content. Impact of the social media on
industry of tourism is related to the engagement of the customers which are on the platforms of
social media not only on the revenues. More than 42 % businesses of the tourism are engaged to
the social media openly to gain the straight responses as more than 31 % makes the effective
connection to the revenues and sales. It is very critical to measure the social media impact on the
business of tourism as deliver the information regarding the targeting and buying behavior of the
customers.

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The effective success of the social media is determined through the effective engagement. Social
media brings the awareness about the businesses of tourism and make them visible and attractive
to the customers as the main stage to reach and gain the objectives. It is possible through the
website, blogs, page of Facebook, account on Twitter, video, podcasts, and sharing websites of
the video or photo. However, it might be not sufficient to see if used platform are operative or
not. This is commonly stated that life is all about the connections. The social network makes the
more clarity and important as influence the capability of action (Hvass, & Munar, 2012).
Cultural food is known as the important component to attract the tourists. It is the meaningful
attraction while the people travel (Cohein & Aviel, 2020). Cultural food is excellent attraction of
the tourist within the rural travel destination. Eating the cultural food is known as the important
part of the travelling experience as food serves the cultural activity and entertainment. It is the
significant component of the contemporary lifestyle as surprise the particular element of the
attribution and destination adds the range of the attractions and overall involvement of the
tourist.
According to the (Long, 2012) Cultural food has the important means to penetrate within another
culture. Cultural food is the fundamental component of the attributes of the destination as add the
rate of attractions and overall experience of the tourist. Travelling for the cultural food is entirely
new meaning as voyages undertaken the spice trade as it carried the desired food as the local
cuisines that looked upon with the thought. It is defined as the element which delivers the
nutrients which are important to maintain the life and growth. This is an element of the
gastronomy as it is the gastronomy’s subject in which the gastronomy presents the main features
of the importance within the attractiveness of the area of tourist.
(Minazzi, 2015) has described that the industry of the culture food is the vital element regarding
the lure to the tourists as present the considerable amount regarding the overall fascination. In the
European and Asian nations there is the robust gastronomic tradition and present the significant
element within the tourist decision making. The tradition of the gastronomy is important in the
lifestyle and participation of inhabitants to maintain the way of life which is reflected within the
appreciation of its cultural food. Wine and cultural food appreciation is very important
experiences which are based on the people experiences, sensory perception, attitudes, and tastes.

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The cultural food has the good preference within the life of tourists as shaped the subjective
nature of the customer. It is very important particularly within the term of endorsing food
attributes and product of tourism within the given place. Cultural food is the dominant
motivation for the activities of the human and sitting within the richly decked tables that is the
gratification common to the individuals of the any social condition.
(Munar, 2012) has discussed that the social media has the negative impact on the cultural food as
food practices are socially, and historically embedded within the daily life that include the mere
nutrient intake. This generates the common myth that people eat because of the internal stake of
the physiologic hunger alone. Food culture drives the eating behavior which is more critical and
diverse.
Photos can be challenging and wellness advice the doled which is out by the unqualified
influencers which tell the followers to eat the junk food. Social media sites are harmful as people
first share the bad health advice which is not research by the nutrition’s and affect the health.
Crowd on the social media has confused at high level regarding the cultural food. Certain people
advice and sometime might not work for another person. The social media change the mindset of
the customers as lead to the eating habits of the junk foods.
Sometime social media lead to the more promotion of the junk food with the good taste and
customers like to eat them as attract the customer’s at large level through the many strategies.
Due to this customers not focus to eat the cultural food. This kind of eating habits lead to the bad
eating and cause the body and mind also. Junk food organizations also lead to the big level of the
influence and attractiveness with the effective social media strategy.
In the limelight of the discussion it can be concluded that social media has the large level of the
influence on the cultural food. The understanding of the culture food has the important impact on
the tourism and accepted at high level. The tourist pursues the striking experience that is the
elementary driving force and exertion of developing the feature which can be recognized through
the distinguishing characteristics and make more attractive for the visitors as the common effort
for the every tourism destination. Many of the researchers has founded that people eat less
quantity of the cultural food as take the photos of the meals as much as possible and like to visit
the restaurant which offers the spicy tastes.

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Bibliography
Cohein, & Aviel. (2020, 02 21). Tourism. Retrieved from Agrifood:
http://www.agrifood.info/connections/2008/Stringer_Umberger_files/image003.gif
Hvass, K. A., & Munar, A. M. (2012). The takeoff of social media in tourism. Journal of
Vacation Marketing, 18(2), 93-103
Kim, J. J., Fesenmaier, D. R., & Johnson, S. L. (2013). The effect of feedback within social
media in tourism experiences. In International Conference of Design, User Experience,
and Usability (pp. 212-220). Springer, Berlin, Heidelberg.
Koo, C., Gretzel, U., Hunter, W. C., & Chung, N. (2015). The role of IT in tourism. Asia Pacific
Journal of Information Systems, 25(1), 99-104
Long, L. M. (2012). Culinary Tourism. In J. M. Pilcher (Ed.), The Oxford Handbook of Food
History. Oxford, UK: Oxford University Press.
Munar, A. M. (2012). Social media strategies and destination management. Scandinavian
Journal of Hospitality and Tourism, 12(2), 101-120
Minazzi, R. (2015). Social media marketing in tourism and hospitality. Heidelberg: Springer.