Suitable Job Roles for Tourism, Events, Hospitality Graduates Report

This report examines three suitable job roles for tourism, events, and hospitality graduates: tourism guide, event planner, and general manager. It compares and contrasts the capabilities and competencies required for each role, highlighting the importance of communication skills across the industry. The report details the responsibilities of each role, such as guiding tourists, coordinating events, and managing hotel operations. It also discusses the relevance of these capabilities to the industry, emphasizing the significance of effective communication for customer relations and overall organizational success. The report concludes by suggesting tactics students can apply during industry placements to improve their communication skills and professional networking.

Running head: WORK INTEGRATED LEARNING
Time management
Name of the Student
Name of the University
Author Note

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Table of Contents
Job roles which are suitable for tourism, events and hospitality graduate.................................2
Compare and contrast the capabilities and competencies of the selected job roles...................2
Relevance of the capability with the industry............................................................................6
Reference....................................................................................................................................8

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WORK INTEGRATED LEARNING
Job roles which are suitable for tourism, events and hospitality graduate
The three job roles, which are suitable for tourism, events and hospitality graduate,
are of tourism guide, event planner and general manager. A tourist guide is the one who give
assistance, information on organized tours or to individual clients on religious or historical
sites, museums, educational establishment or venues of special interests. An event planner is
someone who arranges all aspect of professional meetings or events. Moreover, they usually
choose the location for the meetings, arrange the transportations as well as coordinate other
details. Lastly, the general manager of this hospitality industry is an executive who has the
comprehensive responsibility for controlling the revenue as well as the cost elements of the
organization’s income statement, which is called the profit and loss responsibility.
Compare and contrast the capabilities and competencies of the selected job roles
Job roles Tourism guide Event planner General Manager
Capabilities
Tour guides or in
some countries, it is
also known as,
tourist guides are
mainly those
individuals who
guide the tourists or
the visitors in a
language of their
choice around the
museum, town or
The event planner is
capable of doing many
things and providing the
guests with a positive
experience. A person who
has graduated with a
Bachelor’s degree in
hospitality management is
very much capable of
working as an event
planner either alone or in
A general manager
in the hospitality
industry is capable
of supervising the
operations
functions of the
hotel, he holds
regular briefings as
well as meetings
with all the head of
departments.

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any important
venue. The
capabilities of these
persons are that
they are qualified as
well as good
interpreters. They
act as a
representative of
the city and
interpret their
culture and heritage
to the visitors.
Guides generally
possess overall
information related
to the historical,
educational or any
important cultural
venue. They can
actually answer the
tourist’s questions
regarding that their
visited place and
can gain knowledge
any organization. An
event planner can
coordinate and
successfully execute
professional as well as
personal events for which
they are mainly capable of
the following roles-
 Consultation- This
is the very crucial
role when the
planner meets the
client and tries to
get a clear picture
of their needs and
after knowing this
the planner
discusses about the
preferred dates and
locations, explain
his/her roles.
 Selecting venue-
As a part of the
planner’s job is
selecting the right
Moreover, he
handle complaints,
decision making,
monitors the
business reports,
monthly finances,
draws the plans and
budgets for the
owner as well as
manages and
enhances the hotel
executive teams
(Boella and Goss-
Turner 2013).

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(Sigala, Christou
and Gretzel 2012).
venue keeping in
mind the needs of
the customer.
 Transportation- the
guests who are
coming from other
places to visit the
event, it is the job
of the event
planner to arrange
transportation for
them.
 Coordinate details-
Another basic role
of the planner is
that they not only
coordinate details
but also staff the
day of the events.
In wedding events
event planner
actually, make the
functions happen
smoothly by
coordinating the

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schedules of
catering, the floral
and wait staff as
well as monitoring
on missing items
or other issues
(Yeoman et al.
2012).
Competencies
The competencies
that a tourist guides
needs are of
communication,
good memory and
storytelling
capability, humor,
passion,
punctuality,
flexibility and
sensitivity (Dhiman
2012).
The competencies that an
event planner needs to
posses are that they need
to be highly organized,
personable, good
communication, creative
and most importantly
multitasker (Suh, West
and Shin 2012).
General Managers
mainly possess
various skills
among which the
major ones are of
interpersonal and
communication,
multi-tasking or
financial. Along
with these, other
skills are of
problem solving,
decision-making,
planning,
delegation and
meeting
management.

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Relevance of the capability with the industry
The most important capability is to have communication skill, which is regarded as
the most used skill in hospitality industry. Communication is important because in this
industry communication with customers as well as coworkers is very important. Starting from
the managers to the other staff members need to have good communication skill so that they
can verbally as well as can have appropriate written communication. Other staff members
like the frontline employees, suppliers everyone needs to communicate well even among
themselves so that they can have an effective work environment. It is that important means by
which any organization survive because through communication information, feeling and
ideas are imparted to other persons. Therefore, communication failure can occur if this
message or information is not reached to the receiver. Effective communication with
customers can actually win business strategy because it will retain the loyal customers.
Therefore, the capability of effective communication can be regarded important factor for the
organization’s success (Sisson and Adams 2013).
However, the tactics that a student might apply during their industry placement to
improve their communication is by networking everything that means the students might
linked themselves with social media to keep the professional touch along with being in
contact with friends, family members, classmates, alumni as well as neighbors who are
associated in this industry. Along with this student can show their professionalism through
verbal as well as communication skills through body postures, expressions and so on.