Dissertation Proposal: Tourism Impact on Family Businesses

This dissertation proposal examines the impact of tourism on small family businesses, using the Holyland Guest House in Nepal as a case study. The research aims to identify the effects of tourism on the economy, analyze the benefits to the guest house, and determine strategies to enhance profitability. The proposal includes an introduction outlining the research's overview, aim, objectives, and questions, followed by a literature review discussing the impact of tourism on Nepal's economy, the benefits to the Holyland Guest House, and techniques to improve profitability. The methodology section details the use of primary and secondary data collection methods. The study highlights the importance of tourism as a source of foreign exchange and revenue in Nepal and explores how businesses can capitalize on the growth of the tourism industry. The research references various books, journals and online resources to support its findings.

Dissertation proposal

Table of Contents
TOPIC - ...........................................................................................................................................1
CHAPTER 1: Introduction..............................................................................................................1
1.1 Overview of the Research................................................................................................1
1.2 Research Aim...................................................................................................................1
1.3 Research Objectives.........................................................................................................1
1.4 Research Questions..........................................................................................................1
1.5 Time Scale........................................................................................................................2
CHAPTER 2: Literature Review.....................................................................................................4
Impact of tourism on economy of Nepal................................................................................4
Benefits of tourism on Holyland Guest House.......................................................................4
Techniques that can be used by Holyland Guest House to improve profitability..................4
CHAPTER 3: Research Methodology.............................................................................................5
REFERENCES................................................................................................................................6

TOPIC -
To identify the impact of tourism on small family business (Hotel). A case study on “Holyland
Guest House”.
CHAPTER 1: Introduction
Tourism is a term which is related to travel and is done with the purpose of pleasure or
business (Garay and Font, 2012). In Nepal, tourism is the largest source of generating foreign
exchange and revenues.
1.1 Overview of the Research
Present research report is based on tourism sector and their impact on small business
which often describes as the movement of people away from home to other places as per their
interest, it's one of the largest and fastest growing industries in the world.
1.2 Research Aim
To identify the impact of tourism on small family business (Hotel). A case study on
“Holyland Guest House”.
1.3 Research Objectives
 To assess the impact of tourism on economy of Nepal.
 To analyse the benefits of tourism on Holyland Guest House.
 To determine strategies used by Holyland Guest House to enhance profitability.
1.4 Research Questions
 What is the impact of tourism on economy of Nepal?
 What are the benefits of tourism on Holyland Guest House?
 What are the techniques that can be used by Holyland Guest House to enhance
profitability?
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1.5 Time Scale
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CHAPTER 2: Literature Review
Impact of tourism on economy of Nepal
According to Karki, (2018), Tourism sector is being considered as one of growing
department of Nepal. In the year of 2011, contribution which was given by Nepal tourism on
total GDP was approximately 6.8% and raised employment across 2.4% (Tourism pumped
Rs177b into Nepal’s economy, 2017). Thus, it can be said that tourism has impacted positively
on Nepal's economical conditions.
Benefits of tourism on Holyland Guest House
According to Scheyvens and Russell, (2012) there are ample number of benefits that has
been given by tourism to hotel industry of Nepal. Some of benefits of tourism on Holyland Guest
House are given below:
 High number of visitors means sales of services (accommodation) of Holyland Guest
House will improve.
 As firms are producing Quality products it results in grabbing attention of more and more
visitors who are visiting the country. The increased economic gains can be utilised to
keep infrastructure and technology updated with the external surrounding.
 Holyland Guest House's deliver goods and services to customers as per their
requirements which helps in increasing in profile of the business.
Techniques that can be used by Holyland Guest House to improve profitability
Total Quality Management: This is one of crucial approach that may aid Holyland Guest
House in improving its performance level. Looking at services like cleaning rooms, providing
quality food can help Holyland Guest House in grabbing good position (Font, Garay and Jones,
2016).
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Continuous Improvement: The process of continuous improvement in hospitality
organisation attempts to enhance the manner in which operations are carried out. It aims to
improve processes and technological on a continuous manner to deliver quality to people.
CHAPTER 3: Research Methodology
In this section there are different tools used by the researcher in order to gather data so
that gaols and targets can be achieved related to the study. Data collection comprises different
methods and techniques that an investigator uses to gather adequate information for research.
Primary and secondary are two forms of data collection which are described below:
Primary data- It is efficient technique which help researcher to gain accurate facts and
information. Interview, survey, observation, etc. are various examples of this method (Jaafar and
Maideen, 2012).
Secondary data- This is another tool which comprises books, journals and newspaper that
are used by investigator in order to collect facts and figures which are already available.
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REFERENCES
Books and Journals
Garay, L. and Font, X., 2012. Doing good to do well? Corporate social responsibility reasons,
practices and impacts in small and medium accommodation enterprises. International
Journal of Hospitality Management. 31(2). pp.329-337.
Scheyvens, R. and Russell, M., 2012. Tourism and poverty alleviation in Fiji: Comparing the
impacts of small-and large-scale tourism enterprises. Journal of Sustainable
Tourism. 20(3). pp.417-436.
Font, X., Garay, L. and Jones, S., 2016. Sustainability motivations and practices in small tourism
enterprises in European protected areas. Journal of Cleaner production, 137, pp.1439-
1448.
Jaafar, M. and Maideen, S.A., 2012. Ecotourism-related products and activities, and the
economic sustainability of small and medium island chalets. Tourism
Management, 33(3), pp.683-691.
Murphy, P.E., 2013. Tourism: A community approach (RLE Tourism). Routledge.
Online
Karki, D, 2018. [Online]. Available through:
<https://www.researchgate.net/publication/276027809_Economic_impact_of_tourism_i
n_Nepal's_economy_using_cointegration_and_error_correction_model>.
Tourism pumped Rs177b into Nepal’s economy. 2017. [Online]. Available through:
<http://kathmandupost.ekantipur.com/news/2017-03-31/tourism-pumped-rs177b-into-
nepals-economy.html>.
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