Comparative Analysis of Tourist Destinations for TUI Group - Report

This report, prepared for TUI Group, analyzes the cultural, social, and physical features of Thailand and Mexico as tourist destinations. It examines the museums, social dynamics, and economic contributions of Thailand, highlighting its cuisine and respect for elders. The report also covers Mexico's blend of cultures, social interactions, and attractions like national parks and mountains. A comparative section contrasts the physical, cultural, and social aspects of both countries, emphasizing their geographical characteristics, cultural influences, and social behaviors. The analysis is designed to aid product development managers in understanding customer needs and demands, offering insights for strategic planning and potential business ventures.

TOURISTS DESTINATIONS
(TASK 2)

2.1 Analysing the cultural, social and physical features of the
given destinations
 TUI group is considered as one of the multinational
travel and tourism company which owns different
travel agencies, hotels, airlines, cruise as well as
some retail stores.
 While working as a product development manager
in TUI group, it is important for me in order to have
certain knowledge relating to different products and
also have to understand the utmost needs and
demands of customers.

THAILAND
Culture
 Signifying the majestic history of the place, Thailand
have many museums.
 These museums belong to different genre such as war
history, art, jewellery, earth science, geography and many
others.
 Further, the culture of nation is quite simple and there
exist unity among the individual who resides in Thailand.
 The cultural legacy of Thailand shows some of the major
challenges and obstacles which country sees. Many a
time, bad climate of the location also influence the
working as well as transportation facilities.

Social
 Thailand is considered as a most renounced tourist
destination which is eventually visited by large number of
individuals from around the globe. Mentioned place is
also counted in the most often visited place in the world.
 Delicious food, excellent cooking and broad varieties of
dishes is considered as major characteristic of Thailand.
 Thai people have some sense of gratitude for their elderly
people and they show hint of respect to their seniors,
teachers as well as parents.

Physical features
 Tourism in Thailand contributes more than 5% in the
economic growth and development of the nation.
 Apart from it, Thailand was also considered as most
visited place in the year 2013 within the South-East Asia.
 The main source of income for the individual in this
country is farming and almost half of the population is
engaged either in farming or some agricultural work.
 The major crop produced in Thailand is rice and the same
is exported throughout the world which increase the
goodwill of the nation in effective manner.

MEXICO
Culture
 The culture of Mexico shows country's past
history which also reflects the blending up of
different native culture.
 Mentioned country comprises of residents who are
from Spain as well as from other nations

Social
 Social life in Mexico is quite unique as different groups
of the society interact one another in quite general and
informal way. They have further open physical contact
and greet one another in different manner.
 Different social club of Mexico provides entertainment to
individuals in various bars, disco theques and the same
runs whole night.
 Country also have different 2-3 star hotels, resorts as well
as bars which attracts tourists as well as customer towards
in effectual manner.

Physical features
 Mexico has different types of national parks, high range
of mountains, jungles, national parks, etc. who possess
different types of creatures.
 Mexico is also considered as a country who has high
mountain ranges throughout the world.
 Yucatan Peninsula and Valley of Mexico, etc. are some of
the major places which diverts the minds of tourists to
visit these places once in their life.

 TUI can consider these places in order to start their
operations. However, cited firm also need to conduct
external analysis effectively with the help of PESTLE.
 This analysis will help firm to know that whether their
decision to launch new operation is successful or not.
 Prior paper work need to be conducted and with this,
cited venture will be able to achieve their goals and
objectives

2.2 Comparing features of selected tourist destination with a
developing tourist destination
Tourism is considered as important source of generation of
income. Nation can generate more of the income with the
help of defining different characteristics and attributes
about the nation.
Also, there is need of identifying different physical, social
and cultural factors which are responsible for making the
consumer preference so that they can spend quality of time
with their loved ones to a particular destination.

THAILAND MEXICO
Physical Thailand is generally situated at mid
point in the south-east Asia which is
treated as heart of the region.
Geography of Thailand has different
natural borders and are surrounded
by different neighbouring countries.
Area of Thailand is approx. 514,000
sq. km.
It is also considered as world's 50th
largest country and equalling Spain.
Nation has tall mountains, dry deserts and
number of national parks along with jungle
which have different creatures
Mexico has the highest mountains and they
are largest as compared to to other nations
Important physical feature of Mexico
comprises beaches, mountains and
flatlands. Yucatan Peninsula and Valley of
Mexico attract most of the visitors towards
different tourist destination of nation.

Culture Culture of Thailand is usually
incorporated from India, China,
Cambodia, etc.
Individuals belong from different
locations lives together and it shows
that there exists unity among the
residents of Thailand
there exists Buddhist in large number
and there clothing style is known as
chut thai. These clothes are worn by
any class of individuals who belong
of any class or age group.
Mexico's Culture shows nation's
complex history.
As a result it also reflects nation gradual
blending of different native culture.
Nation has Spanish and Immigrant
culture.
Roman Catholicism in the country has
now become the major religion for the
country.