Tourism Fieldwork: Creative Strategies for Attracting Tourists

This report examines the role of creativity in tourism, focusing on how it contributes to the growth and attractiveness of cities in the United Kingdom, including London, Scotland, Edinburgh, and Manchester. It highlights the importance of creativity in implementing innovative ideas to enhance tourist destinations and improve the cultural value of cities. The report discusses various techniques for attracting tourists, such as utilizing social media, emphasizing unique attractions, and incorporating creative tourism strategies. It also touches on the significance of political stability and economic strength in fostering a thriving tourism sector, using Sweden as an example. The study concludes that creative tourism is a key factor in increasing tourist numbers and driving economic growth in tourism cities, emphasizing the need for cities to develop unique tourism plans and effectively utilize resources to meet the creative needs of tourists.

Tourism Fieldwork

Table of Contents
INTRODUCTION...........................................................................................................................2
Different tourism cities in the United Kingdom are identified....................................................3
Tourism and Creativity....................................................................................................................3
Importance of Creativity in Tourism Cities.................................................................................3
How to use various techniques to attract a huge number of tourists...........................................4
The Selected City.............................................................................................................................6
Cultural Habits.............................................................................................................................8
Creative Tourist Trail......................................................................................................................8
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................15

INTRODUCTION
Tourism is defined as the act of visiting different places for pleasure or business. This
will alter the individual's surroundings, assisting in the individual's general growth as well as
changing their attitude toward optimism. Traveling entails travelling from one location to
another, each of which draws tourists due to its uniqueness. Creativity contributes to the
introduction of innovation in cities, making them more appealing to tourists. Creativity is only a
concept, but it is implemented via innovation, which unites human brains with innovative ideas
for the development of appealing tourist destinations. Tourism is a vital component of life that
offers individuals with attractive and unforgettable experiences. The purpose of this research is
to determine the relevance of tourism cities such as London, Scotland, Edinburgh, and
Manchester in drawing significant numbers of tourists. In the tourist industry, creativity entails
the effective use of resources to implement ideas that are also innovative and productive. This
will also improve the city' cultural worth in the eyes of visitors. Creativity is a key instrument for
attracting a big number of tourists, since creative ideas will enhance the cities' inherent natural
beauty.
Different tourism cities in the United Kingdom are identified.
The United Kingdom is the world's tenth most popular tourist destination, generating
significant revenue for the economy. London is the mainly visited city in the United Kingdom,
and it offers a diverse range of tourist attractions. The London Eye is the most well-known
attraction that draws visitors to the Thames River. Tourists come here to see the magnificent
monuments of London. London & Partner has worked to develop a new tourist concept. The city
will spend money on pre-visit marketing to persuade people to visit London. In addition, the
partner will concentrate on giving facts about the well-known location in order to broaden their
understanding. in addition, the partners collaborated on the construction and upkeep of the city's
infrastructure in order to maintain a competitive advantage over other countries (Buda, 2016).
In addition, the partners promote tourism by hosting a variety of corporate events that will help
the city's economy by increasing financing. Tourists flock to the city because of its vibrant
cultural scene. Tourism can also help jobless individuals in the business find new jobs. It also
aids in the development of less developed areas, which benefits both the economy and society.
There are numerous attractions to visit in tourism cities that will provide tourists with a great

experience. Tourists will have the opportunity to participate in sports, art, and gastronomy, all of
which will draw them to the changing environment. It also intends to improve the city's internal
and exterior infrastructure.
Tourism and Creativity
Importance of Creativity in Tourism Cities.
Creativity serves as a strategy for the city's growth in order to make it more appealing to
tourists. Since a result, a creative environment is introduced, as the ecology has been the most
influenced by industrialization. Tourists come to the city to learn about and enjoy the appealing
natural habitat by exploring the flora and ecology. For the city's socio economic expansion and
progress, creativity is critical. It also has three interconnected components: the economy, the
environment, and the people. To improve the beauty of cities, creativity concentrates on these
elements. This also maintains a healthy balance between culture and innovation. Tourists are
drawn to London because of its culture, food, and natural beauty. The city of London develops
some amended spectacles to stimulate the creation of the experience for specific conditions by
tourists from all over the world. Tourist is drawn to the city because of its dynamic environment
that includes amended areas (Chen, Huang and Bao, 2016). A confluence of creative spectacles
and creative venues, known as creative tourism, is also significant. For tourist cities, creativity is
critical since it improves their image in the sphere of city marketing. This will also aid soft
infrastructure development. The environment will also become more appealing, which will
encourage tourists to visit the city and have great experiences. A significant number of visitors
will be attracted by the introduction of technology and its combination with new approaches.
This will also help the tourist industry's commercial operations. This would also aid in the
growth of exports throughout the world, enhancing local innovation and encouraging tourist
visits. Many tourist attractions demand direction, therefore the city must create a unique tourism
plan to attract visitors. It also strives to publicize the city and its areas, as well as to welcome
potential visitors looking for creative experiences with a personal touch. This will also help the
city of London increase its profitability and productivity. London's cultural infrastructure will be
enriched by high-quality tourism. Additionally, creativity is a valuable resource for preserving
authenticity and long-term viability. The biological outsourcing of London will magnetize
tourists and help to a fairer allocation of attractiveness throughout the city. The city's legacy will

be diverse in both real and intangible ways. The city's heritage is a sign of its history, and it will
help to diversify the industry's activities. This will also promote a location that embodies the
creative environment. Furthermore, the city's resources will be effectively utilized in order to
meet the tourist's creative need. This will establish a relationship between tourists from various
socioeconomic groups, fostering a sense of belonging among visitors. It is a notion that is
quickly evolving and has contributed to the country's GDP development. The tourism guide will
strive to convince the tourists and provide important information about the city's culture with
them (Mostafanezhad and Hannam, 2016).
How to use various techniques to attract a huge number of tourists.
in today's globe, tourism is one of the most quickly growing industries. It is a new
emerging sector that contributes to the country's GDP. It has become one of the most critical
factors in the country's long-term prosperity and progress. There are four major countries in the
United Kingdom that are known for their tourist industries. London, Scotland, Edinburgh, and
Manchester are the cities in question. These cities are presently seeing rapid growth in the tourist
sector as a result of the numerous appealing cities and locations that have been discovered for
their uniqueness. As is well known, London is in first place, with Edinburgh in second place.
Apart from that, there are several cities in the United Kingdom that are well-known for tourism
and travel. Because tourism has grown in importance, we are able to make a significant
contribution to the economy and GDP of our host countries. As a result, it is deemed important
to take steps to increase the attractiveness of the tourism city in order to attract or invite a big
number of consumers. Cities tourism is international in character, but the government and the
general public are unaware of its relevance. As a result, it is critical for tourism towns to
establish strategies and approaches for luring customers to their cities. In the following
paragraphs, we'll go over some of the most frequent techniques for luring tourists to tourism
cities. Edinburgh, Scotland's capital is home to a number of tourist-friendly cities. Manchester is
another contemporary city that attracts visitors searching for art, music, and other attractions.
The first approach that these tourism towns should do is to update a story-telling post on
particular tourism-related social media. It is one of the most effective strategies employed by
tourism cities in the United Kingdom to attract big numbers of visitors. Consumers run digital

software 100500 words each day in today's environment, according to research. This finding
demonstrates that social media and digital media are rapidly becoming major marketing tools for
businesses and tourism destinations. It can be utilized since they have a large number of potential
audiences. It requires fewer resources and attracts a big number of tourists for travel and tours.
People don't buy what's being served; they buy why it's being served. Tourism cities' second
approach for obtaining a big number of visitors is to be creative in their tourism offerings. - One
of the most significant elements utilized in tourism is creativity, which plays a vital part in the
development and growth of the industry. The conventional tourist problem may be readily
overcome with the aid of creative tourism. There is no single definition for creativity; there are
many. It is a larger notion that cannot be conveyed in a single statement. Creativity may be
expressed in four ways: in person, in the surroundings, in the product, and in the process. As a
result, it can't be applied to just one area because it's ubiquitous in nature and affects all activities
(Crossley, 2019). There is no single definition for creativity; there are many. It is a larger notion
that cannot be conveyed in a single statement. Creativity may be expressed in four ways: in
person, in the surroundings, in the product, and in the process. As a result, it can't be applied to
just one area because it's ubiquitous in nature and affects all activities. There is no single
definition for creativity; there are many. It is a larger notion that cannot be conveyed in a single
statement. Creativity may be expressed in four ways: in person, in the surroundings, in the
product, and in the process. As a result, it can't be applied to just one area because it's ubiquitous
in nature and affects all activities (Rainer, 2016).
Other techniques include highlighting the key attractions, providing review points from
experienced tourists, and employing an SEO strategy, among others. It is concluded from the
debate that there are a variety of factors that may be used to attract a big number of tourists to
tourism towns. Creative tourism is the most successful method.
The Selected City
Political stability in tourism
As per to the opinion of Fälton, E., (2021), political stability in terms of tourism is
identifying the manner that includes the primary condition with an effective and efficient hotel
service sector. The term political stability will create and accurate atmosphere that will maintain
the manager of shareholder in hotel section to measure funding there asset and resources to the

certain destination by having a direct impact on the performance and departments of the tourism
sector. Sweden is a nation that will follows administration rules or government rules that they
have political stability in tourism field. Sweden has as tough and continuous political condition
that will be termed as the conventional source of guidelines and a lot of rules that are overseas by
them. The practice of trading with the political stability in covering the termed as per to the
subordinate and hold up features in terms of political stability in the destination. Basic sort of
schedule of authority in Sweden by the course and direction of the head of the state who will lead
the country by supporting the manner in assembly that will also develop the regional knowledge
in terms of sustainable political environment in tourism sector. The durable and potential
political condition and Sweden will develop it as one of the final destination for hospitality and
tourism sector in the Europe.
Relative strength of Sweden Economy
Hotel sector will include the occurrence of the acceptable financial condition. As
according to the opinion of Herva, V.P., (2021), by developing the way of choice for the
destination or region for the hospitality and tourism sector like travel outing and many other
business that have to measure the financial conditions in the region. The strength of the
economic terms that will have an impact on hospitality sector with the way in which the
management have their target that offers a lot of facilities to their customers and they will also
have efficient and potential term of asset and security with them. Sweden will compress high
economical sections and they will also have several dealings in context to the tourism service
sector. The GDP advancement of the Sweden has been efficient with and appropriate growth
fraction amount of 4.6 % and the amount for signifying the continuous and growing economy of
the destination in the Europe.
Natural Resources
Natural resources are the critical department of the global tourism sector by which visitor
will get influence easily. The way of the tourism sector in hospitality industry when was the
travel and many other sections that will rely on the manner of natural resources. On the other
side, natural resources that are present in the country of Sweden will have basic term of
significances on manner of flexibility in the destination or region with mass term of several
course of action. As according to the Chimirri, D., (2021), Sweden have basic terms of natural

resources in their destination places that are able with relevant way of natural resources in the
form of gold, clay and many other. As such sort of natural resources will termed in the top
resources that are determine within the particular destination. It have a positive result of an
accurate way of valuable natural resources in the destination that will lead to import and export
of their goods as across to the Europe. The high implications of the trait in terms of natural
resources that have definite the economic asset to meet the benefits as in terms of development
of various departments of tourism that involves travel also in terms of economic sector.
Transport Infrastructure for tourism
Sweden is included in one of the progressive nation in order to its resources that are in
form of fundamental structure for tourist and travels sector. The Government of the Sweden has
invested a lot of economic sections in the development of tourism sector in terms of transport
structure that create them highly effective and advancing destination in Europe. Sweden will also
maintaining several visitor in order to increase the development and it might take into the
consideration of tourism and transport sector also. As per to the opinion of Felten, N., (2021), the
Sweden is the leading nation in several sector of the market field in Europe in manner of the
assets that should be developed in the tourism sector. As it is an essential aspect of the
development in the tourism structure of Sweden that are highly investing their resources and
money in terms of development of their transportation structure. For effective tourism growth of
the nation have maintained various facilities for their visitors like underground railway lines or
bus facilities for their visitors to transport from one to another place and many other.
Dependability and consistency in the development of the Sweden transport infrastructure they
will follow the rapid advancement in developing the destination conductive for shareholder in
tourism service sector.
Cultural Habits
As per to the opinion of the Estifanos, T., and et.al., (2021), investing and financing in
the tourism service sector will provide a basic key terms in thought of the culture habit of the
local individual of Sweden in terms of tourist field. Sweden nation in the Europe have presented
several sort of different culture to their visitors by which they will get influence as effectively
and efficiently. It will also include the beliefs and standards by which individual will follow it in
the country and will demonstrate it to their visitor in form of potential and effective signature of

tourism service sector in their country has effectively and efficiently. As they will also
demonstrate their previous and earlier way of the culture to the visitor through which they will
have a direct impact on them and by which they will be able to share their thoughts with them.
As they are also capable to share their perspective with other tourist or visitors in terms of
tourism service sector as effectively and efficiently in the positive manner.
Creative Tourist Trail
Basically creative tourism can provide a effective genuine cultural connection and network
tourists. Destination marketing organization (DMO), also called as convention and visitors
bureau (CVB), which maintain the promotion of the territory and also key constituents like
restaurant, transportation , event , accommodation, tourist guide & and another retailers catering
to the tourist in specific form. The prime role of DMO is to maintain the promotional &
marketing tasks in order to co-ordinate and manage the long term definition planning &
management (Hampton, Jeyacheya and Long, 2018). DMO is also helpful to find out the right
balance between the challenging environment to manage the economical & social objective life
enhancing destination appeal & preventing the natural resources. DMO is helpful to maintain the
tourism fieldwork so that hospitality industry can effectively maintain their business operations
in the various locations. DMO can useful in numerous form like Tourism Board, Tourism
Authority that are typically a part of the political branch and subdivision in the charges of the
promoting any specific destination. To maintain the creative tourism trail of the specific city of
the DMO can oversee, analyze, create & implement marketing strategy and campaign for the
promotion in order to inspire the tourist so that they can visit the destination. DMO is useful to
enhance weak investment for the increment in the digital experience. DMO mainly formulate the
specific experience about the campaign in order to attract, maintenance, convention & event to
the destination. Destination marketing organization is work closely and collectively with the
meeting planner so that it can help you to plan the event and maintain the display at the
destination to gain the attention of the visitors and travelers.
Destination marketing organization it also containing a set of plan that may be utilized by the
specific organization and also that's nation as FIR to enhance the functioning to attract the visitor
at the selected destination of this project. As per the activity, organization can use specific
creative system which can useful to enhance the tourism visit availability at the specific

destination. In context of Sweden, it is also operating and maintaining effective related to the
tourism industry. As per to manage a specific function related to this industry and open the
specific actions to gain the profitability, Sweden utilize different types of approaches that are
useful to balancing the functions and also improve the performance. As for this destination, the
main creative system that is utilized by Sweden is mainly providing double decker buses for
various tourism in the sector so that visitors can visit all the tourism location from the double
Decker buses. This is considered as the most creative system that is beneficial for the Sweden
destination in promoting the tourism and show the facility of separate buses and various sites that
give route each and every tourist destinations (Jensen, 2016). Creative system is directly engage
with the profitability of the destination that in hence the various resources that can be utilized
and improve the wizard system of the specific particular destination of the Sweden.
On the basis of the authorities that working with the Sweden tourism industry that
provide various package to their potential customers and clients so that they can effectively visit
that particular location of the Sweden as also use their tourism places so that visitors can satisfy
with the cultural & background of the tourism of the Sweden. Some specific organization can
provide specific offers and discounts vouchers with their flight tickets of the specific local
flights. This is also containing as a creative idea which is useful to improve the marketing of the
special product and services which are offered by the tourism Industry to their potential
members. Creative idea about tourist is useful in the promotion of Sweden destinations it can be
useful to attract large number of people. It is determined that creative tourist trial is containing as
the useful system which can maintain the specific functioning to build the most appropriate
system in order to maintain huge audience. It is mandatory for the Sweden to manage the proper
destination marketing approach which can useful to establish specific identity in order to
improve awareness about current location and destination. In Sweden, there various numbers of
definitions containing that can be visited by most of the tourist and they have various options to
visit the locations on the basis of their mood, interest, and requirement. Creative tourism trial is
containing as the useful system which is helpful to meet the demand of the customer and visitors.
There is various numbers of functions which are involved in this system so that they can boost
the morale and motivation level of the visitors and customers in order to visit a particular
destination (Khoo-Lattimore, 2018). This system is also helpful to give present table system that

is useful for the Sweden to attract various customers through their beauty, culture, heritage,
history, naturalist and background.
Vasa Museum, Stockholm
This museum is also known as Vasamiseet which situated in Stockholm and that is
considered as the most popular museum of the Sweden which attracts millions of people and it is
analysed that more than 20 million visitors have visited this museum since 1990. This museum
mainly caters to the visitors of all the nationalities, and also provide English language tourist
guide, audio guide it is also available (Lamers and Pashkevich, 2018).
Figure 1, 14 Top-Rated Tourist Attractions in Sweden, 2021
Gamla Stan, Stockholm
Gamla Sgan containing has the coldest town of the Stockholm which is a small location where
the city start in the 13th century. This definition is attracting why its architecture along with the
narrow stone paved lanes & connler streets which surrounded by the old merchant homes. This
town is getting more attention of the visitors which attract by the culture, infrastructure and
values.

Figure 2. 14 Top-Rated Tourist Attractions in Sweden, 2021
Drottningholm Palace, Lovö
This definition is like a fairy tale Srottningholm palace that situated on the island of the Lovö
that is a UNESCO World Heritage site and also lies 11 km west of the Stockholm City. From the
17 century, this palace is become official residence of Sweden royal family. This destination is
attracting large number of visitors with their simplicity and beautiful views.

Figure 3, 14 Top-Rated Tourist Attractions in Sweden, 2021
All these definition of the Sweden very popular and also attract the large number of
people. These are considered as a creative area can useful to to maintain the effectiveness and
helpful to engage lots of people so that they can come and visit the famous place sof the Sweden.
CONCLUSION
On the basis of this report about the tourism fieldwork, it can be concluded that tourism
industry is considering as the effective service in sector which mainly concerned choice and
preference of their customers & visitors. It is mandatory for the country to improve the
visualisation effectiveness of each and every location and also the solution so that large number
of tourist whether it is national or foreigner can come to visit. This report discussed about
various tourism cities of the country so that company can effectively attract the visitors in order
to gain more popularity and profit advantages. This report also analysed that the importance of
creativity in context of tourism industry and cities of the country which are mainly visited by the
tourist. This project also generalized that how to use some specific techniques in order to attract

the custom of into the specific cities of the particular destination of the country. Tourism industry
of the country is needed to utilise creative tourism trial so that country can effectively maintain
the whole aspects of tourism in context of a specific destination. This report discussed about
DMO created a specific link between the creative location and destination. There are various
destination are considered from the selected City. In all these specific destination, Vasa Museum,
Stockholm, Gamla Stan, Stockholm & Drottningholm Palace, Lovö contained & also identify its
importance and popularity which spread more awareness about special particular destination.

REFRENCES
Books and Journal
Buda, D.M., 2016. Tourism in conflict areas: Complex entanglements in Jordan. Journal of
Travel Research, 55(7), pp.835-846.
Chen, G., Huang, S. and Bao, J., 2016.The multiple logics of tourism development in
China. Journal of Sustainable Tourism, 24(12), pp.1655-1673.
Chimirri, D., 2021. Studying tourism in Greenland through collaboration: A social practice
approach.
Crossley, É., 2019. Deep reflexivity in tourism research. Tourism Geographies, pp.1-22.
Estifanos, T., and et.al., 2021. What are tourists willing to pay for securing the survival of a
flagship species? The case of protection of the Ethiopian wolf. Tourism
Economics. 27(1). pp.45-69.
Fälton, E., 2021. Descendants of the modernist museum: tracing the musealisation of Swedish
national parks. Visual Studies, pp.1-20.
Felten, N., 2021. Horror, Hope, and the Promise of “Never Again”: A Cultural Analysis of
Swedish Holocaust Exhibition Narratives.
Hampton, M.P., Jeyacheya, J. and Long, P.H., 2018. Can tourism promote inclusive growth?
Supply chains, ownership and employment in Ha Long Bay, Vietnam. The Journal of
Development Studies, 54(2), pp.359-376.
Herva, V.P., 2021. Minoan Lapland: fieldwork, spirituality and connecting across time and
space. Time and Mind, pp.1-19.
Jensen, M.T., 2016. Distorted representation in visual tourism research. Current Issues in
Tourism, 19(6), pp.545-563.
Khoo-Lattimore, C., 2018. The effect of motherhood on tourism fieldwork with young children:
An autoethnographic approach. Femininities in the field. Tourism and transdisciplinary
research, pp.128-141.
Lamers, M. and Pashkevich, A., 2018. Short-circuiting cruise tourism practices along the
Russian Barents Sea coast? The case of Arkhangelsk. Current Issues in Tourism, 21(4),
pp.440-454.
Mostafanezhad, M. and Hannam, K., 2016. Moral encounters in tourism.Routledge.
Rainer, G., 2016.Constructing globalized spaces of tourism and leisure: Political ecologies of the
Salta Wine Route (NW-Argentina). Journal of Rural Studies, 43, pp.104-117.