Challenges and Future of Tourism Incorporating Sustainability

This project provides an overview of Exodus Travels, a UK-based travel and tourism company, focusing on its past and future operations, particularly in the context of sustainable tourism. It highlights the company's history, its adaptability in the competitive tourism industry, and its commitment to sustainability through ecotourism packages. The project identifies the company's short-term and long-term goals, including recovering from the COVID-19 pandemic, achieving international success, and becoming a market leader in the UK. It also addresses current operational issues related to sustainable growth and the emerging trend of virtual tourism. The analysis emphasizes the importance of sustainability, quality, and effective consumer service in maintaining relevance and competitiveness. The project concludes by referencing various sources that underscore the significance of sustainable practices and consumer-focused strategies in the tourism sector.

Brief overview of organization
Exodus travels is a UK based travel and tourism company with 45 years of
experience in providing consumers best travelling experiences across the world.
The company offers wide number of travel and tourism packages to consumers
including country tourism culture tourism or environmental tourism (Exodus
Travels, 2021). In addition to this the firm also supports destination tourism self
guided holidays adventure tourism and ecotourism. The trips offered by the
company include walking and cycling tools wildlife encounters sports and
recreation activities specifically designed for families mixed activity holidays
discovery journey in natural landscapes and new adventure holidays for 30s and 40s
age group of consumers so that they are able to get best out of their vacations. The
ability of the firm to offer consumers wide range of travel and tourism experiences
along with its investment in improving tourism experience by adding the value of
sustainability has helped the firm stay in the competitive industry for more than
four decades and provide consumers satisfactory results. The company has also win
awards such as National Geographic best operator which has given the firm
credibility in the tourism and travel industry. In addition to this exodus travel is also
winner of the best two leader award of the year 2021 along with the British travel
awards 2020 best safari wildlife and nature holiday company.
Identification of goals of organization
Short-term goals:
1. It is goal of exodus travel to recover from a lost cause back COVID-19..
2. Exodus travel has a short term goal of improving visitors and consumers
from international regions in Asia and improve international revenue.
International travelers play an important role in success of tourism company
(Ahmed and Akbaba, 2018).
3. Exodus travel has a short term goal of increasing revenue from cross selling
tourism activities with different packages.
Long-term goals:
4. It is a long term goal of exodus travel to become market leader in the UK
tourism industry.
5. Exodus travel has long term goal of achieving international success and
expanding to different countries.
Virtual tourism is one of the most popular forms of tourism's as
of now because COVID-19 created various barriers in smoothly
travelling across the globe. In addition to this there is also threat
of acquiring deadly diseases or viruses while travelling abroad
which has made the concept of virtual tourism popular among
consumers in different markets. It is important that businesses
exploit the emerging trend of virtual tourism by offering
consumers engaging virtual tourism packages for different tourist
spots across the globe so that they are able to attain profitability
and enhance their product portfolio. the respective company will
be able to achieve high profitability if it invests in virtual tourism
because there is a steady rise in virtual tourism demand in recent
years which will continue to increase until it becomes as
mainstream as physical travelling.
Future Operations
The plan for future development in context of exodus travel
involves improving product portfolio to include better
sustainable tourism and travel packages on an international scale
which is able to attract environmentally conscious travelers and
consumers. This is a suitable plan for the future because it will
help the respective organization strengthen its brand image as a
sustainable tour operator in United Kingdom and also create a
loyal consumer base on the basis of its high level of
sustainability. In addition to this the respective company plans
to improve product development in terms of the number of
holiday destinations available for different kinds of consumers.
This includes addition of new destinations in remote areas of the
world so that consumers have access to fresh tourism sports
which have not been affected by over tourism such as the
European tourism spots. Travelers want to explore new locations
which are not popular globally to avoid overcrowded tourists
spots (Sousa, and Alves, 2019) . In addition to this there is also
higher demand for virtual tourism after COVID-19 which is
another area where the respective company plans to develop its
operations so that the company is ready for a more digital future
of the tourism industry and is able to survive in a post pandemic
world.
Determination the vision of organization and value
The mission of exodus travel is to do things as responsibly as possible without damaging the environment or
disrupting local communities and providing consumers the best travelling experiences.
The primary value which are instilled in this mission of exodus travel is the value of sustainability and preserving
the environment. Sustainability is a current trend when it comes to the tourism industry as more and more
consumers are demanding sustainable tourism and travelling experiences (Andriotis, 2018). This involves
providing consumers travelling experiences which do not harm the natural environment or local communities
residing at the tourism destination.
Quality and providing consumers exceptional experiences while they are travelling through exodus travels
is another value of the company depicted by its vision. Providing consumers high quality travelling in tourism
experiences is important in the current tourism industry because there are many other firms competing for
attracting tourists and travelers which means that any kind of reduction in quality can lead to reduction in
profitability and losing out consumers to rival businesses.
Finally there is also value towards effective consumer service depicted by the vision of exodus travels as
the company focuses on providing consumers exceptional travelling experiences. This is an important value
because it helps the company stay relevant for longer time period and fight competition from domestic as well as
international businesses (Frisch and et. al., 2019).
Past Operations
The organization was founded in the year 1980. Exodus travels has survived within the
competitive landscape of travelling tourism industry for nearly 42 years by providing consumers
exceptional travelling experience along with high quality consumer service. The company ensures that
consumers are not interrupted in achieving their travelling dreams. exodus travels has been able to
achieve success for more than four decades is because of its adaptable nature and ability to utilize and
exploit current trends of the tourism industry so that the company does not go out of relevancy in the
tourism sector.
In addition to this the company has also won many awards in its journey towards completing 4
decades in the UK tourism and travelling hospitality industry. This showcases the dedication of exodus
travels towards providing consumers quality service so that they are able to stand out from their
competition in United Kingdom and achieve high profitability. In addition to this the company has also
continuously invested in improving sustainability of its operations so that consumers are able to get
environment friendly travelling options.
This dedication towards quality as well as sustainability has helped the respective enterprise
achieve growth throughout its history in the United Kingdom tourism and travelling industry. Exodus
travels has been able to attract consumers for a long time period because of its initiatives towards
improving its sustainability such as offering consumers ecotourism packages. This creates a
responsible image for the company and help the company differentiate itself from other competing
travel and tourism services so that more and more consumers are attracted to an prefer using the
services of exodus travels instead of other tourism company which causes harm to the environment.
recently the COVID-19 pandemic halted the tourism and travel industry on a global scale as
many nations were forced into lockdown or quarantine because of spread off the pandemic. This change
travel and tourism change trends as well as participation of individuals in travel and tourism
specifically on international scale (Kirillova, 2019). This also affected the respective company exodus
travel as there was no consumer for quite few time during the height of the pandemic in United
Kingdom.
Current operational issues over sustainable growth
Currently exodus travels is headquartered in United Kingdom and is also registered in trust pilot in
order to maximize consumers and create positive brand image of the firm. The present operations of
the company include offering different types of holiday packages to consumers including destination
package polar adventure package summer adventure package or equal tourism package. The company
also offers tourism and holiday packages to some of the most visited sites and monuments in the world
suggest the historical city of Jordan or the Finnish wilderness where individuals are able to look at
nature and history of mankind to gain the most enjoyment out of their travelling. Holiday Packages are
staple product of tourism industry (Rogerson, 2019). In addition to this the respective organization has
also offered consumers various kinds of discounts in order to encourage travelling after the impact of
COVID-19 pandemic on the enterprise.
Title: CHALLENGES AND FUTURE OF TOURISM INCORPORATING SUSTAINABILITY
AGENDA FOR TUI UK
Student ID: Student name: Module name: Academic year:
Reference list
Ahmed, M. J. and Akbaba, A., 2018. The potential of halal tourism in Ethiopia:
opportunities, challenges and prospects. International Journal of Contemporary
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Andriotis, K., 2018. Degrowth in tourism: Conceptual, theoretical and
philosophical issues.
Frisch and et. al., 2019. Tourism and everyday life in the contemporary city.
Routledge.
Kirillova, K., 2019. Existentialism and tourism: new research avenues.
International Journal of Tourism Cities.
Rogerson, C. M., 2019. Peripheral tourism trajectories: Evidence from the King
Sabata Dalindyebo municipality, South Africa. Geo Journal of Tourism and
Geosites, 26(3). pp.974-992.
Sousa, B. M. and Alves, G. M., 2019. The role of relationship marketing in
behavioural intentions of medical tourism services and guest experiences. Journal
of Hospitality and Tourism Insights.
Exodus Travels, 2021. [Online] Available through
<https://www.exodustravels.com/>