Job Roles in Tourism: A Work Integrated Learning Perspective

This report examines various job roles within the tourism, hospitality, and events industry suitable for business graduates. It focuses on the Director of Sales and Marketing, Customer Experience Manager, and Events Planner positions, detailing the necessary skills and competencies for each. For the Director of Sales and Marketing, critical thinking, project management, analytical, and technical skills are highlighted. The Customer Experience Manager requires organizational and communication skills, product and market knowledge, and strategic thinking. An Events Planner must be organized, personable, creative, possess strong communication skills, and be capable of multitasking. The report concludes that the hospitality sector offers significant opportunities for business students to develop these skills through practice and strategic planning. Desklib provides access to similar reports and solved assignments.

Running head: WORK INTEGRATED LEARNING
WORK INTEGRATED LEARNING
Name of the student
Name of the University
Author Note

1WORK INTEGRATED LEARNING
Executive Summary
This report throws light on the various job roles available to a business student in the tourism,
hospitality and events industry. The various capabilities and competencies required in each
job role have also been discussed.

2WORK INTEGRATED LEARNING
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Job role: Director of Sales and Marketing.............................................................................3
Job role: Customer Experience Manager...............................................................................4
Job role: Events Planner.........................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

3WORK INTEGRATED LEARNING
Introduction
Tourism, hospitality and events sector have grown tremendously over the last few
years. This growth has opened up new avenues for the people with business degrees, to
display their skills and excel in the field. This report concentrates on three main job roles in
the domain of tourism, events and hospitality industry. The skills and competencies required
for each job has been discussed.
Discussion
Tourism Industry
Job role: Director of Sales and Marketing
The director of Sales and Marketing looks after the marketing of a particular segment
like of a particular city or a country. His responsibility also revolves around generating sales,
which means getting more tourists to visit.
Skills required:
 Critical Thinking- The ability to analyze situations and derive solutions
 Project Management- The ability to handle a particular project allocated to him/her
(Sisson and Adams 2013).
 Analytical Skills- The ability to analyze data and represent the goals in numbers
 Technical skills- The ability to make optimum use of technology while dealing with
consumers and generating sales.

4WORK INTEGRATED LEARNING
Hospitality Industry
Job role: Customer Experience Manager
A customer experience manager looks after the experience that the customers have
derived from their stay in the hotel or from their experience when visiting a restaurant.
Skills required:
 Organized- The manager needs to have good organization skills and the ability to
manage large number of people (Getz and Page 2016).
 Communication Skills- He/she must be a good communicator.
 Product and market knowledge- The manager should have full knowledge about all
the dishes in a restaurant or other relevant knowledge.
 Strategic Thinker- The manager needs to lead a team that will strategically cater to the
needs of the customer and innovate ways to please them and enhance their experience.
Events Industry
Job role: Events Planner
An event planners works with a company or an individual to organize an event for
them. These events could range from weddings to birthday parties and even corporate events
(Blickley et al 2013).
Skills required:
 Organized- The planner needs to be very organized to make the client`s event a
success

5WORK INTEGRATED LEARNING
 Personable- He/she must be a people person as his job requires communication with
various parties for purchases, arrangement and negotiation
 Creative- He/she needs to be good at creativity and come up with new ideas.
 Communication skills- Good communicator
 Multitasking- Event management includes taking up lot of responsibilities and one
needs to manage them all.
Conclusion
Therefore, for business students the hospitality sector is a good domain. They can
develop the various skills required by practices like taking confidence and communication
classes, taking up responsibilities during their school days and learning how to plan
strategically.

6WORK INTEGRATED LEARNING
References
Blickley, J.L., Deiner, K., Garbach, K., Lacher, I., Meek, M.H., Porensky, L.M., Wilkerson,
M.L., Winford, E.M. and Schwartz, M.W., 2013. Graduate student's guide to necessary skills
for nonacademic conservation careers. Conservation Biology, 27(1), pp.24-34.
Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Sisson, L.G. and Adams, A.R., 2013. Essential hospitality management competencies: The
importance of soft skills. Journal of Hospitality & Tourism Education, 25(3), pp.131-145.