THT3112 Reflective Journal: Exploring Tourism and Hospitality Trends

This reflective journal provides insights into the student's learning journey in a Tourism and Hospitality course. It covers topics such as the climatic conditions of Thailand, trends in tourism (globalization, health, safety, technology, sustainability), the rise of urban and rural tourism, foresight methodology in predicting future trends, the importance of income groups and distribution channels, and the significance of sustainable development goals. The journal also reflects on personal feelings, thoughts, and reactions to the course content, connecting theory with practice, and examining how the course has shaped ideas about the tourism and hospitality industries and future career aspirations. The 4R model is mentioned as a tool for reflection.

Running head: MANAGEMENT
Management
Name of the Student:
Name of the University:
Author’s Note:

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Week 1
In week 1
I have mainly learned about the climatic and the scenic beauties of Thailand. I think that this
work has really been very helpful for understanding about the geographic conditions and the
climatic conditions that are prevalent in Thailand (Huttasin, Mommaas & Knippenberg 2015).
Currently, my understanding used to say that the government of Thailand can solve the issues
very easily but it is not possible without knowing that the kinds of tourists that they will be
getting (Jones, & Pimdee, 2017).
It is very important to know that the day-to-day practices can cause a major difference in
the prevalent theories that are being taught in the class. I will thus keep a note of all the lecture
slides and then class lessons that are being taught every day at class. This will help me to
reconstruct the knowledge that I had and the ways in which I can get the new kinds of knowledge
that are being taught about the tourism and hospitality.
Week 2
In this week, I have been able to learn that there are many different tends in the aspect of
tourism and hospitality. The different kinds of trends that must be accepted in the case of
hospitality are as follows
Globalization Health, Safety, and Security Diversity and Changing Demographics Service
Technology Sustainability and Green Travel Legal Issues Social Media and Mobile
In this modern scenario, the trend of Globalization is increasing at a very rapid rate and the
consumers have to understand that the hotel management can actually work over it only if there

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is the proper inflow of the tourists. The income group of the tourists also makes a major
difference in the ways through which the organizations try to make the developments.
Week 3
• The tourism in the 21st century has increased at a very rapid rate. The concepts of urban
tourism and rural tourism have also increased rapidly. The rural tourism mainly refers to
the concepts of eco tourism and the other important elements of nature. The needs and the
demands of people have also undergone huge changes in this modern century (Horner &
Swarbrooke, 2016). Because of this, the companies are trying their level best to make
some changes in their concept of tourism. They are working on the many new models
like the eco tourism and the coastal; resorts as well. These are mainly hinted towards
making the tourism experiences more valuable and memorable for the tourists.
Population densities can be five times higher in coastal areas. Retirement resorts are
growing disproportionately as the population ages.
Week 4
• Foresight methodology is one of the methods that is mainly used by the tourism
organizations to see if there are any unforeseen happenings that might take place in the
tourism and hospitality sectors. Foresight is not prediction! It is about getting an idea
about what plausible futures might look like.

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• We are good at learning from the past; we need to learn from the future as well – we need
to develop a ‘history of the future’ as we do a ‘history of the past’.
Week 5
The future of tourism mainly talks about the fact that if the higher income groups go into
the different places, it will be easier for them to collect the funds. The funds will help in carrying
out all the maintenance works of the tourist spots.
Week 7
A channel of proper distribution is needed so that the tourism activities can take place
properly. They will help the hotels to function properly. Not only the hotels but also all the other
aspects of tourism will be able to function properly if the channels of the distribution of the
services can function at a very rapid rate (Chong, 2017). The product utility must also take place
properly so that the tourists who are coming to the different tourist place are able to get proper
products. This will also be able to give the tourism industry to get a very good and free flow of
income for carrying out the activities of developing the different places.
Week 8
There must always be some or the other kinds of productive activities that will be helping
for the purpose of developing the tourism is known as the productive activities. The tourists can
be a mobile consumer or a dynamic consumer but the tourism activities or the items of attraction
are usually located at a very fixed kind of place. The tourism activities are located at a very fixed

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geographic area. It is for this reason that a proper logistical setup is needed for providing the
supply of all the tourism activities all over the place. This will also make it easier for the tourists.
Week9
The sustainable development goals must be carried on in a proper way. This will be
helping the tourism department to know that they are not harming the natural set up of the
tourism spots. The SDGs or the sustainable developmental goals must be set up in a proper way
so that the tourism can flourish and can actually turn out to be a very good flow of income for the
tourism department.
Week10
Sustainable development is one of the major goals that is present with many of the
tourism companies. The main purpose of the tourism and the hospitality sector must be to make
sure that they are developing a green, eco friendly or a very healthy approach. Sustainable
Tourism replaced ‘Green Tourism’, which focused on traditional use and conservation of natural
resources. • The more generic term recognizes the wider objectives of the concept through
business development, research and marketing of environmentally friendly tourism activities.
They have to make sure that none of the tourism activity is causing any kinds of harm to the
developing tourism activities of that place.
Week 11
This week mainly taught us how to carry on the writing or the reflection of the models
through which we can carry on the task of reflection. This is mainly because of the fact that the
students are able to reflect about the lessons of their classes only through the proper kind of

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reflection. This 4r model is also very helpful in order to understand what they have actually
learnt from then various kinds of lessons that have been taught in the classes. The weekly journal
entry system also helps in understanding about the lessons learnt from each week.
Week 12
I have learnt that the future of the tourism and hospitality business is largely dependent on the
kinds of tourist inflow into the market. I have learnt in the lessons that the tourism will be
developing only with the proper resources and capital inflow.
My current theoretical understanding that I had, show me that the tourist activities often do not
help the companies in promoting the tourism department. I will be making sure that I am
learning all the class notes properly so that I can gain a clear cut understanding.
After going through the lessons, I have asked myself that what the future of the tourism
development is. There are also many questions regarding the sustainable development of the
tourism activities.
I have been able to work over the last kind of knowledge that I gained. Then I have been able to
develop many new kinds of knowledge about the changes that can come in the future of tourism
industry.

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