Analysis of Hospitality and Tourism Market: Howard's Inn Business

This report provides an analysis of Howard's Inn, a resort located in Whitsunday Island, within the context of the hospitality and tourism market. It highlights the significance of the business segment, environmental factors, and customer segments. The report emphasizes Howard’s Inn’s contributions to the local economy through job creation, particularly for aboriginal people, and its appeal to a younger demographic. A PESTLE analysis reveals the political, economic, social, technological, environmental, and legal factors influencing the business, including its commitment to sustainability through organic farming and solar energy use. The report concludes that Howard’s Inn demonstrates a strong concern for future sustainability by adopting modern strategies and high-end technologies to support sustainable development. Desklib offers a variety of resources including past papers and solved assignments for students.

Running head: THE HOSPITALITY AND TOURISM MARKET
The Hospitality and Tourism Market
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Travel Blog date: 11/04/2018
The Age Newspaper
It is seen that Great Barrier Reef is the largest coral reef system in the world and it is
composed of more than 3000 individual leaves that stretched in 900 islands for over to 300 km
covering an area of say 344400 square kilometers. It can be said that the Whitsunday Island is all
about relaxing for the tourists and it can be said that the gentle sea breeze along with a day spa in
one of the resort of these Islands can effectively reduce the stress level of the tourists. It should
be recommended that Whitsunday Island and the Great Barrier Reef as a perfect holiday
destination located on Queensland for the tourists whose requirement is just to relax and reduce
the level of stress. It can be said that Whitsunday Island is a very popular destination for the
tourists to see the reef and tourism is definitely an important economic activity for this part of the
world as it generates more than 3 billion Australian Dollars per year (Becken et al. 2017).
Howards inn is one of the major resorts located in that place that adds to the extraction of the
place due to the luxurious and quality of the services the management of this resort provides to
the tourists and the purpose of this travel blog is to highlight the importance of the business
segment along with various environmental factors and customer segments.
Howard’s inn is a successful resort is located in WhitSunday Island and the resort offers
various sports activities that tourists preferred like snorkeling, Kayak, learning programs to dive
and Bareboating. The business has a normal significance in the area as the management of the
business organization of jobs to the local people and mostly they recruit the aboriginal people of
Australia who are deprived in many ways (Coles et al. 2015). The management of the Spa
generally recruits the aboriginal people as an effort to help them getting developed economically

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and socially. The target customers of the resort are the young generation and the age group of the
target customers will be 18 to 40. Howard’s inn enormously contributes to the economy of the
state by attracting many tourists per year and by recruiting the local people, the management of
the organization helps the economy of the region (Thompson et al. 2014).
To perform a pestle analysis of the business it can be said as the management of the
organization contributes enormously to the economy of the state and also helps the aboriginal
people to earn by working for the company, the organization gets political favor. The
management of the organization ensures the safety and security of the target customers and all
the stakeholders of the company by using latest technology in all the stages of their operation.
The management of the organization provides a boost in the economy, and that helps the
management to get economic favor (Authority 2016). Howard’s inn has a social recognition due
to their various social activities and efforts in contribute enormously in activities categorized
under corporate social responsibilities of the company. The organization abides by all the rules
and regulations set by the federal government of Australia and thus they do not have to face any
kinds of legal issues (Becken et al. 2017). Lastly it can be said that the management of the
organization is aware of the concerning environmental situation of Australia and thus contributes
to the environmental issues and they developed sustainable strategies for the growth and
development of the business. In this regard it can be said that the management of the
organization shows their support for organic farming, using solar energy for their resort and by
many other activities.
Thus to conclude, it should be mentioned that the management of the organization is
showing significant concern for the future sustainability and adopting to the latest strategies and
utilizing high end technologies to support the sustainable development.

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References
Authority, G.B.R.M.P., 2016. Tourism Reef Advisory Committee communique: Meeting 5, 14
and 15 September 2016-Whitsundays.
Becken, S., Alaei, A.R., Chen, M.J., Connolly, R. and Stantic, B., 2017. The role of social media
in sharing information about the Great Barrier Reef.
Becken, S., Stantic, B., Chen, J., Alaei, A.R. and Connolly, R.M., 2017. Monitoring the
environment and human sentiment on the Great Barrier Reef: Assessing the potential of
collective sensing. Journal of environmental management, 203, pp.87-97.
Coles, R.G., Rasheed, M.A., McKenzie, L.J., Grech, A., York, P.H., Sheaves, M., McKenna, S.
and Bryant, C., 2015. The Great Barrier Reef World Heritage Area seagrasses: managing this
iconic Australian ecosystem resource for the future. Estuarine, Coastal and Shelf Science, 153,
pp.A1-A12.
Fabricius, K.E., Logan, M., Weeks, S.J., Lewis, S.E. and Brodie, J., 2016. Changes in water
clarity in response to river discharges on the Great Barrier Reef continental shelf: 2002–
2013. Estuarine, Coastal and Shelf Science, 173, pp.A1-A15.
Thompson, A., Schroeder, T., Brando, V.E. and Schaffelke, B., 2014. Coral community
responses to declining water quality: whitsunday Islands, Great Barrier Reef, Australia. Coral
Reefs, 33(4), pp.923-938.