Investigative Project Report on the Tourism and Hospitality Industry

This report provides an investigative analysis of the tourism and hospitality industry, focusing on key aspects such as the definition of tourism, its economic impact, and the application of business analysis tools. It includes a PESTLE analysis of Topdeck Travel, examining political, economic, social, technological, environmental, and legal factors influencing the company. The report also explores the 7 Ps of marketing within the tourism industry, including product, price, promotion, place, physical evidence, people, and process. Furthermore, it discusses the marketing communication strategies employed by companies like Topdeck, such as direct and interactive marketing. The conclusion summarizes the growth and importance of the tourism sector, while references include relevant books and journals for further study. This report aims to provide a comprehensive overview of the tourism and hospitality sector.

Investigative Project in the Tourism and
Hospitality Industry

INTRODUCTION
 Tourism is considered as travelling for pleasure. It can be domestic and international as
both of them incoming and outgoing implications on a nation's balance regarding
payments.
 The tourism industry is considered as a part of the service sector as it has becomes a
significant source for the income for various regions as well as for various nations

Pestle Analysis of Top deck Travel
 Political Factors- Companies such as Topdeck travel takes the help of social media
tools. To improve their performance they claim as many opportunities they get through
this aspect.
 Economic Factors- Company needs to assess the conditions of labor market such as
wage rate so that they can recruit the skillful and talented workers according to that
which will help them to increase their performance.
 Social Factors- Company needs to assess the patterns, behaviors of the people of the
country. They need to make their policies according to the variations in income so that
people can accept it.

CONT..
 Technological Factors- Companies such as Topdeck travel takes the help of social
media tools. To improve their performance they claim as many opportunities they get
through this aspect
 Environmental Factors- These factors are concerned with the condition of
environment and causes by the businesses which harms the environment. Top deck
travel needs to adopt the strategy of recycling and managing the waste.
 Legal Factors- . Top deck travel needs to follow the laws such as health and safety so
that workers have a secure workforce. This will also help the company to attract and
retain the candidates with more potential.

7 P's of marketing of tourism industry
 Products- This P refers to the firm as according to the needs of the consumers as well as
their desires and wants as here within the tourism industry
 Price- According to this P it means that setting price of product that can be profitable for
the firm,
 Promotion- It is known as how the consumers able to find out the tour operations
business of particular firm as there are different ways to sell the services, communicate
 Place It is known as the factor that where the consumers can buy the services as well as
products. The place can be retail market, high street, shopping mall, etc.

CONT..
 Physical evidence- There are main problems that can be within this sector is the
consumer cannot test it before buying it as they are unable to produce until they
required
 People- The service industry heavily depends on the customer services and
professionalism. Within service industry the consumers are facing difficulty within the
person they engage as compare to the actual services.
 Process- It focuses on the various stages that can deliver the service to a consumer

Marketing communication of Topdeck
 Direct marketing
 With the use of the technology the Topdeck makes use of mobile phones, fax, emails to
communicate directly with the context of the consumers by not involving within third
party.
 Interactive marketing
 It gains the popularity recently as it can interact the consumers with the organization
online as well as get their resolved their queries online.

CONCLUSION
 From above PPT it is summarized that tourism sector provides variety of services to
people as per their needs. It is rapidly growing in global market with ease in reach of
destinations and effective connectivity.

REFERENCES
 Books and Journals
 Gretzel, U., 2017. Influencer marketing in travel and tourism. In Advances in Social
Media for Travel, Tourism and Hospitality (pp. 147-156). Routledge.
 Hsu, P.P., 2017. Examination of Taiwan's travel and tourism market cycle through a
two-period Markov regime-switching model. Tourism Management.63. pp.201-208.
 Kazak, A.N., 2017, May. Investigation of properties of the dynamic model of tourism
development. In 2017 XX IEEE International Conference on Soft Computing and
Measurements (SCM) (pp. 827-829). IEEE.
 Mainil, T.J.G.M.J., and et.al., 2017. Research for TRAN committee–health tourism in
the EU: a general investigation.

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