Advanced Research Methods for Tourism and Hospitality: A Report

This report delves into advanced research methods within the tourism and hospitality sector, focusing on the critical role of service quality in enhancing customer satisfaction. The study uses Holiday Inn as a case study to evaluate how hotels can meet guest expectations, foster customer loyalty, and improve profitability. It explores the significance of front office staff, management strategies, and the importance of understanding customer perceptions. The report examines the research process, including its practical and academic significance, the development of research in tourism and hospitality, and the implications for the industry's growth. It also covers the research objectives, questions, and methodologies, including data collection and analysis, and addresses issues of reliability and validity. The report provides a comprehensive overview of the factors influencing customer satisfaction and suggests ways to improve service quality in the hotel industry.