Tourism and Hospitality Management: Integrated Model in Singapore

This report analyzes Singapore's integrated model for tourism and hospitality management, highlighting the country's strategic efforts to promote tourism through technology, culture, and environmental development. It discusses the six major objectives set by the Singapore government, including redefining tourism, reformulating the product, developing tourism as an industry, configuring new tourism spaces, partnering for success, and championing tourism. The report emphasizes the role of the Singapore Tourism Board (STB) in driving innovation, ensuring excellence, and forging partnerships, including the Hotel Transformation Map and collaborations with Singapore Airlines and Changi Airport Group. The ultimate goal is to establish tourism as a key economic pillar through long-term strategic planning, innovation, and enhanced tourist experiences.

TOURISM AND HOSPITALITY
MANAGEMENT

AN INTEGRATED MODEL OF TOURISM
 Currently, the political scenario of
Singapore is aiming towards promoting
tourism by using appropriate technology.
Additionally, the culture and the
surrounding environment in Singapore
are also developed with the aim of
developing tourism.
 Singapore is allowing highly smooth
transportation, authentic cuisines and
destinations in the outskirts as the
attractions for the tourists by promoting
their locals.
 The government of Singapore is using
varied and innovative marketing
strategies for attracting the tourists across
the globe in collaboration with the tourist
boards, travel agents and planners. The
government has also developed six major
objectives for promoting tourism of
Singapore.

INTRODUCTION
 According to the World
Tourism Organization,
tourism is defined as the
limited holiday activity
that people undertakes for
staying outside their
home for few days.
 The tourism sector rose to
US $1.03 trillion since
2009.

CONTD…
 The report also focuses
on developing tourism as
an industry for the
impeccable impact it has
on the economy of the
country.
 Considering the
economic status of
Singapore, making
tourism as the key
economic pillar will be
beneficial for Singapore
in various ways.

STRATEGIC THRUST 1: REDEFINING
TOURISM
 The tourism development
is being considered as a
wider program of
physical and economic
centralized planning that
has transformed the
island to a huge extent.
 Singapore is constantly
investing and upgrading
their strategies and
sometimes even, re-
inventing.

CONTD…
 These digital platforms
include the Singapore
Tourism Analytics
Network (STAN) and the
Tourism Information and
Services Hub (TIH).
 These significant
investments can help in
contributing huge chunk to
the overall economy of
Singapore, as tourism is
the key economic pillar of
their overall development.

STRATEGIC THRUST 2:
REFORMULATING THE PRODUCT
 The tourism sector of
Singapore, presently,
contributes four percent
to the Gross Domestic
Product of the region.
 The tourism plays an
immensely important
role in reinforcing the
city-state’s status as the
vibrant city for
businesses, talent and
capital.

CONTD…
 Singapore Tourism Board
strives to ensure that the
tourism remains a major
economic pillar, by long
term planning, driving
innovation, ensuring
excellence and forging
partnerships in the
tourism segment.
 It is true that the
Singapore Tourism Board
will lead to the tourism
development and
contribute a huge amount
to their economy.

STRATEGIC THRUST 3: DEVELOPING
TOURISM AS AN INDUSTRY
 The strategic planning
includes the long-term
strategic plan that are
formulated for the
growing markets, it
includes the investments
that might be interesting
and it further includes
the development of the
hardware and the
software in order to
develop tourism.

CONTD…
 One of the most important
strategies of the Singapore
tourism board (STB) is to
grow to improve the
market of target visitors in
the country.
 STB plans to grow and
make sustainable growth
and enhance the
attractiveness of the
country. The country needs
to have the infrastructural
development.

STRATEGIC THRUST 4: CONFIGURING
NEW TOURISM SPACE
 There are many suburbs in
Singapore that requires
attention and they can be
explored as a new region
for tourism attraction.
 The board of tourism
should concentrate on the
factor of collective
attractiveness. The region
like Bintan Island has not
been explored.

CONTD…
 The identified areas that
requires development is
the industrial sector and
the mining sector.
 There are many outskirt
regions in the country and
they are good source of
natural resources. The
development of the
mining of bauxite, kaolin,
granite, white sand and
tin can be explored.

STRATEGIC THRUST 5: PARTNERING
FOR SUCCESS
 STB is supporting the
Hotel Transformation Map
by using the business
improvement fund for
supporting over 70
projects.
 STB also introduced Hotel
Retrofitting Grant that
provide an opportunity for
the hotels with legacy for
building constraints in
order to promote
productivity by retrofitting
works.

CONTD…
 STB is collaborating with the
SHA’s Hotel Innovation
Committee. In addition to, the
hotels in Singapore are free to work
with Hotel Productivity Centre and
use the latest technologies as well
as find new application for it.
 Singapore Airlines, STB and
Changi Airport Group have
renewed their joint partnership and
has invested $20 million over the
past two years to make Singapore
as one of the favored tourist
destination.

STRATEGIC THRUST 6: CHAMPIONING
TOURISM
 the vision of STB was to
make Singapore a vibrant
and inspiring destination
for the tourists.
 In addition to, the mission
of STB highlighted the
aim of shaping Singapore
as a dynamic tourism
landscape in collaboration
with the community and
the industries.

CONTD…
 The aim of Singapore
Tourism Board is to
champion the tourism sector
and make tourism as the
most important service
sector that forms the
economy of the country.
 The Passion Made Possible
brand is a unified brand
between Economic
Development Board and
STB that allows
international marketing of
Singapore for both business
and tourism purposes.

CONCLUSION
 It can be concluded
that adequate
economy is
important for the
overall
development of the
nations.
 Making tourism as
the key economic
pillar for Singapore
is the main motto.

CONTD…
 The partnership includes Hotel
Transformation Map, SHA’s,
Hotel Innovation Committee,
Singapore Airlines, Changi
Airport Group and with
countries such as Japan,
Australia and China.
 In addition to, the aim of STB is
to make tourism as the key
economic pillar by long-term
strategic planning, making new
ventures and collaborations,
promoting innovations and by
improving the experience of the
tourists and ensuring excellence
in the sector.

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CONTD…
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