Research Report: Tourism's Impact on London Events Industry 2005-2015

This report investigates the impact of inbound tourism on the London events industry between 2005 and 2015. It utilizes both primary and secondary data, including questionnaires, books, and journals, to analyze customer satisfaction, pricing, event preferences, and travel patterns. The research examines key themes such as customer satisfaction with products and services, pricing, and the frequency of visits. Data analysis involves both qualitative and quantitative methods, providing insights into customer demographics, event attendance, and overall satisfaction levels. The report offers recommendations for further research and considerations, emphasizing the importance of market surveys and thorough data evaluation. References include works on project management, business research methods, and case study methodologies, providing a comprehensive foundation for the analysis. The study's findings offer valuable insights into the relationship between tourism and the growth of the events sector in London.

The influence on
inbound tourism on
the development of
events industry in
London 2005 -2015

Mode of study
• Primary data:
Questionnaire
• Secondary data:
Books, journals,
magzines.

Data analysis and Interpretation
 Travel and tourism industry is one of the attractive and
competitive sector in the United Kingdom.
 This industry is growing day by day which can increase the
competition in the UK market

Theme 1: Customer satisfaction on the
firm’s product and services.
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B

Theme 2: Customer satisfaction on the
firm’s pricing product and services.
Yes No
0
2
4
6
8
10
12
14
12
8
Column B

Theme 3: Visiting frequency of the
customer with family
Monthly Every 3 months Every 6 months Once in a year
0
1
2
3
4
5
6
7
8
9
10
3
6
2
9
Column B

Theme 4: Occupation of the potential
customers
Professional Retail Self employed Student
0
1
2
3
4
5
6
7
8
9
8
4
5
3
Column B

Theme 5: Immediate travel party of the
company
Alone Friends Couples Family
0
1
2
3
4
5
6
7
5
4
6
5
Column B

Theme 6: Visit London and attend any
event by customers
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 7: Customer satisfaction level
with the London visit
Agree Strongly agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column B