Evaluating Hotel & Tourism Impact on UK's Economic Development

This research proposal evaluates the significance of the hotel and tourism industry for the economic advancement of the UK. It explores the impact of tourism, particularly after Brexit, on the UK's economy, employability, and related sectors like airlines. The study investigates factors affecting the growth of tourism businesses, such as communication barriers and cultural differences, and proposes strategies for enhancing sustainability, including professional skills development and adherence to equality acts. The literature review highlights the positive impacts of tourism on transportation, job creation, and international relations, while also identifying gaps in existing research regarding employability and the impact of Brexit on the hospitality sector. The research methodology outlines data collection and analysis methods for understanding the role of tourism in the UK's economic landscape.

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction:................................................................................................................................2
1.1 Background of the research:......................................................................................................2
1.2 Rationale:...................................................................................................................................3
1.3 Research aims and objectives:...................................................................................................4
1.4 Research question:.....................................................................................................................4
1.5 Research hypothesis:.................................................................................................................4
2. Literature:....................................................................................................................................5
2.1 Overview about tourism industry and its sustainability in UK market:....................................5
2.2 Impact of tourism business in economic growth of the country:...............................................6
2.3 Factors affecting in growth and opportunities of tourism business in the market of UK:.........6
2.4 Major ways of implementing effective strategies for sustainability of tourism business in UK
market..............................................................................................................................................7
2.5. Literature gap:...........................................................................................................................7
3. Research methods:.......................................................................................................................8
3.1 Research design:........................................................................................................................9
3.2 Sampling strategy:...................................................................................................................10
3.3 Data collection:........................................................................................................................10
3.4 Data analysis:...........................................................................................................................11
3.5 Ethical consideration:..............................................................................................................11
3.6 Limitation of the research design:...........................................................................................12
3.7 Expected problems and mitigation strategy:............................................................................12
3.8 Time-frame of the research:.....................................................................................................12

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4. Conclusion:................................................................................................................................14
Reference List:...............................................................................................................................16

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Research topic: Importance of hotel and tourism business for country’s economic
development, case study of UK tourism industry
1. Introduction:
The primary concern of this research proposal is to evaluate the importance of hotel and
tourism business for country’s economic development. The paper will involve UK tourism
industry for evaluating the identified issue. It is observed that tourism sector is one of the fastest
growing industries among the entire business World. It plays one of the most significant roles in
enhancing countries economic growth as well as sustainability. As per statistical data, UK is
forecast to have a tourism industry worth over £257 billion by 2025. On the other hand, it has
also been observed that the employability opportunity in the industry of tourism has been
enormously increased. Innumerable business experts have launched their own venture in the
reputed tourist spots. In addition, the growth of hotel industry is raising day by day. Therefore,
the country is becoming economically high day by day, which ultimately reflects a positive
impact on the overall socio-cultural attributes of UK.
1.1 Background of the research:
After evaluating the overall data of last five years on UK tourism industry, it has been
observed that the impact of Brexit has left major negative impact on the overall growth of
business economy. The division between European Union and Britain has enormously degraded
the overall flow of business industry. Employees have lost their opportunities for growing their
career (Rogerson 2017). In this kind of situation, tourism industry has rendered immense
employability opportunity along with developing the business industry. In addition, large number
of business industries are which are directly associated with tourism sector. For example, by

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centering tourism industry country like UK has developed their airline business as well. Large
number of international tourists visits to the destinations of UK, which ultimately reflects
positive impact in enhancing the growth of airline industry (Saha and Yap 2014). Therefore,
tourism industry has immense positive impact on growing overall economy of UK.
1.2 Rationale:
After evaluating statistical scenario, it has been observed that UK is one of the most
developed countries in terms of economy and technology. UK is facing several challenges in
running their business industry effectively (Zaitseva 200016). However, this very specific study
has evaluated on how emergence of tourism industry has left major positive impact on the
overall economy of UK (Seilov 2015). In addition, UK tourism industry has rendered immense
employability opportunity with the help of which the inhabitants’ are successfully leading a good
socio-cultural as well as economic life.
The study has however evaluated that UK has developed their airline business as well by
establishing tourism industry. Large number of international tourists visits to the destinations of
UK, which ultimately reflects positive impact in enhancing the growth of airline industry
(Ahmad, Jabeen and Khan 2014). Therefore, this specific research issue has been identified. The
study has also highlighted on how some of the major factors are highly preventing UK economy
in rendering growths and business developments. At the same time, effective business strategies
on enhancing tourism industry have also been critically evaluated.

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1.3 Research aims and objectives:
The primary aim of the research is to evaluate the importance of hotel and tourism
business for country’s economic development (Bowie et al. 2016). The objectives of this specific
research are as follows:
 To critically evaluate the importance of hotel and tourism business for country’s economic
development
 To understand the factors affecting tourism business and its way of business development in
the market of UK
 To provide major recommendations on how to overcome these challenges and establish new
business strategies for attracting tourists
1.4 Research question:
 What is the importance of hotel and tourism business for country’s economic development?
 What are the factors affecting tourism business and its way of business development in the
market of UK?
 What are the major recommendations on how to overcome these challenges and establish
new business strategies for attracting tourists?
1.5 Research hypothesis:
H0: Hotel and tourism business has no major importance for country’s economic development
H1: Hotel and tourism business has major importance for country’s economic development
After identifying the research, issue and understanding its objective, it can be
summarized that innumerable business experts have launched their own venture in the reputed

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tourist spots. In addition, the growth of hotel industry is raising day by day. The separation
between European Union and Britain has enormously degraded the overall flow of business
industry. Employees have lost their opportunities for growing their career. However, the study
has focused to evaluate the importance of hotel and tourism business for country’s economic
development (Sloan, Legrand and Simons-Kaufmann 2014). Therefore, the researcher primarily
aims to understand the factors affecting tourism business and its way of business development in
the market of UK. The study has provided some of the major strategies and polices for
developing tourism industry more effectively in the market of UK.
2. Literature:
In this very specific part the study has critically evaluated the impact of tourism business
in economic growth of the country. Numerous eminent scholars have showed their own point of
view regarding the identified research issue.
2.1 Overview about tourism industry and its sustainability in UK market:
Kabanova et al. (2016) stated that while considering the overall scenario of tourism
industry of UK it is observed that the country contributes £106 billion to the British economy
(GDP) and supports 2.6 million jobs from tourism business. Large number of additional business
has been developed by surrounding tourist destination of UK. In addition, the number of
employability has enormously being developed which ultimately enhances country’s lifestyle
and economic status. Marco-Lajara et al. (2014) opined that by surrounding this tourism industry
UK has stabled several numbers of hotels and restaurants, which ultimately enhances country’s
economy. On the other hand, it has also been observed that the business experts are very much
efficient in running the overall hotel business, which entirely leaves major positive on UK

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economy. The establishment of hotel and restaurants ultimately has added additional benefits and
facilities for the tourists. Therefore, the global visitors while vesting the places of UK do not
have to face challenges in enjoying their trips.
2.2 Impact of tourism business in economic growth of the country:
Smith and Ong (2015) stated that tourism business has left positive impact both directly
and indirectly on the overall growth of UK economy. The study has evaluated that tourism
business enhances transportation business which ultimately increases country’s growth. In
addition, the huge establishment of hotels, restaurants, handcraft shops has enormously increased
job opportunity. As a result, inhabitants do not have to face challenges in maintaining their
business sustainability at the workplace. On the other hand, tourism business is successfully able
to increase the sustainability level of the organization. Fotiadis, Vassiliadis and Piper (2014)
opined that tourism business has increased effective international relation. Innumerable
customers from different geographic backgrounds visit UK for enjoying their trip. Therefore,
tourism ultimately enhances inter-cultural communication. Effective intercultural communication
helps in sharing views, thoughts and beliefs with each other.
2.3 Factors affecting in growth and opportunities of tourism business in the market of UK:
Hall and Coles (2014) opined that among most of the effective factors, communication is
one of the most significant barriers due to which customers cannot interact with each other
properly. Customers are from various geographic and cultural backgrounds and attitudes. In
order to entertain the people from various cultural attitudes the business experts have to render
multilingual competency. Komppula (2014) opined that business experts associated with the
tourism industry are not accustomed with multilingual flexibility. As a result, tourists have to

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face challenges in communicating with the services providers. Due to cultural barrier,
psychology varies between service providers and service users. However, this very specific study
has focused to make detailed overview on how intercommunication barrier becomes a major
challenge for developing the tourism business growth. Falk (2016) opined that on the other hand,
the study has also stated that cultural barrier has immensely decrease tourism business growth.
2.4 Major ways of implementing effective strategies for sustainability of tourism business in
UK market
Peiró-Signes et al. (2015) opined that among most of the effective strategies of
maintaining sustainability tourism business it can be analyzed that the business experts need to
develop their professional skills and competency level. With the help of an effective training and
development session the organizational experts can enhance their communication skill and
competency level. On the other hand, it has also been observed that proper professional skill
enhances the time-management level of the employees. Rid, Ezeuduji and Pröbstl-Haider (2014)
opined that the business experts need to give equal priority and response towards the people of
every cultural backgrounds and attitudes. Gender equality act and anti-discrimination act should
be strictly maintained at the workplace so that international customers do not get hesitated in
communicating with the service providers.
2.5. Literature gap:
The study has evaluated in this study on how tourism business has left positive impact
both directly and indirectly on the overall growth of UK economy. The study has evaluated that
tourism business enhances transportation business, which ultimately increases country’s growth.
At the same time, the study has not discussed on how tourism business has increased the overall

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employability opportunity of UK. The impact of tourism business could have been discussed in
critical way. On the other hand, the study has not evaluated the most important factors of
enhancing business tourism industry. The impact of Brexit in hospitality business could also
been evaluated critically.
2.6 Summary:
After evaluating the entire study, it can be summarized that the business experts are very
much efficient in running the overall hotel business, which entirely leaves major positive on UK
economy. Webster and Ivanov (2014) opined that the establishment of hotel and restaurants
ultimately has added additional benefits and facilities for the tourists. Therefore, the global
visitors while vesting the places of UK do not have to face challenges in enjoying their trips.
Innumerable customers from different geographic backgrounds visit UK for enjoying their trip.
Therefore, tourism ultimately enhances inter-cultural communication. Effective intercultural
communication helps in sharing views, thoughts and beliefs with each other. However, business
experts associated with the tourism industry are not accustomed with multilingual flexibility. As
a result, tourists have to face challenges in communicating with the services providers. The study
has highlighted that communication is one of the most significant barriers due to which
customers cannot interact with each other properly. In order to render economic growth the
business experts would have to receiving professional training session.
3. Research methods:
The primary purpose of research methodology is to gather relevant data and information
from various sources (Gabdrakhmanov and Rubtsov 2014). The concern of this very specific
study is to analyze the importance of hotel and tourism business for country’s economic

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development. Appropriate research tools and methods will be used for acquiring immense
knowledge and information about identified research issue.
3.1 Research Onion:
Research onion implies the overall methodological tools of research based on which the
entire data is gathered from various resources.
Figure: Research Onion
(Source: Horner and Swarbrooke 2016)
Research onion primarily focuses to organize the entire methodological tools in order to
acquire appropriate knowledge on the identified research issue (Pulido-Fernández, Andrades-
Caldito and Sánchez-Rivero 2015). Research philosophy is one of the most significant
methodologies of collecting information, which tends to evaluate numerous data from
philosophical and theoretical perspectives. Research philosophy is of three major types including
positivism, realism and interpretivism (Horner and Swarbrooke 2016). In this study, positivism

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research philosophy is used with the help of which the business experts can make in-depth
observation about the identified research issue.
Interpretivism research philosophy is all about the interpreting collected information
from numerous resources. Interpretivism research philosophy is highly high cost effective and it
requires researcher’s own analytical skills and competency. On the other hand, deductive
research approach helps the researcher in conducting the case study on UK tourism industry and
collect data. Data is evaluated based on the existing theoretical approaches mentioned in the
literature review part (Sinclair-Maragh and Gursoy 2015). On the other hand, descriptive kind of
research design helps the researchers in analyzing the collected data from various points of
views. Descriptive research design enables the researcher in explaining the collected data from
reliable and valid resources without making any proper manipulation or interpretation of it
(Thirumaran, Dam and Thirumaran 2014). Therefore, analysis of data is genuine and authentic.
3.2 Sampling strategy:
Sampling method collects effective data and information from specific participants
among population. Sampling strategy can be divided in two major types and these are probability
form of sampling technique and non-probability form of sapling technique (Coleman 2013). In
probability, form of sample the researcher intends to gather data randomly. On the other hand, in
non-probability form of sampling method the researcher intends to gather data by involving
specific number of people. In this very specific study, the researcher will select non-probability
sampling technique for involving direct participants (Levy and Lemeshow 2013). Total 100
sampling size will be collected for acquiring sufficient knowledge and information regarding the
research issue.

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3.3 Data collection:
Data collection procedure is of two types including primary data and secondary data
(Håkansson 2013). In primary source of data collection procedure, the participants can give
immediate feedback to the researcher with the help of which the result can be analyzed very
effectively. On the other hand, secondary source of data analysis can gather appropriate
information from different sources of journal articles, newspaper, websites, books and so on.
However, this study will focus on using secondary data collection method with the help
of which the researcher will select thematic analysis (Zikmund et al. 2013). Thematic analysis
will allow the researchers in selecting three contextual themes on the identified research issue
and evaluate its essence.
3.4 Data analysis:
Data analysis collects information from reliable and valid resources. In this very specific
study, thematic data analysis will be used. In case of using thematic analysis, the researcher will
focus on critical evaluation of the research issue (Tracy 2012). On the other hand, in order to
analyze data the researcher needs to focus on gathering statistical data on tourism business of UK
(Wahyuni 2012).
3.5 Ethical consideration:
Ethical consideration primarily focuses on the fact that the researcher while conducting
the entire research should follow proper value and ethics. The researcher will not show any kind
gender biasness while involving the participants. Therefore, the researcher would maintain anti-
discrimination act and gender equality act. Every participant should be equally treated while

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sharing data and information (Collis and Hussey 2013). On the other hand, at the time of entire
research, data confidentiality should be strictly maintained. In order to maintain data
confidentiality the researcher should strictly follow data protection act properly.
3.6 Limitation of the research design:
This research paper is expected to face some of its major problems at the time of
collecting data in limited time. On the other hand, the number of sample selected for this study is
very much limited. Sufficient number of participants would have to be involved for conducting
the entire study effectively (Collis and Hussey 2013). However, this very specific study would
have to focus on critical evaluation more for avoiding limitation of the study.
3.7 Expected problems and mitigation strategy:
Expected problems Mitigation strategy
Getting limited time period for conducting the
research and collecting effective data due to new
job responsibility after promotion
I would have to give more focus on the adequate
time so that I can fully concentrate on the
completing the research within stipulated deadline
3.8 Time-frame of the research:
Main activities/ stages 1st-2nd
Week
3rd- 4th
Week
5th- 6th
Week
7th-8th
Week
9th- 10th
Week
11th- 12th
Week
Topic Selection
Data collection from
secondary sources

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Framing layout of the research
Literature review
Formation of the research
Plan
Selection of the Appropriate
Research Techniques
Primary data collection
Analysis & Interpretation of
Data Collection
Conclusion of the Study
Formation of Rough Draft
Submission of Final Work
Table: Expected time-frame of the entire research plan
(Source: As Created by the Author)
After evaluating the entire research methodology, it can be summarize that Research
design is one of the most significant methodologies of collecting information, which tends to
evaluate numerous data from philosophical and theoretical perspectives (Rogerson 2015). Data is
evaluated based on the existing theoretical approaches mentioned in the literature review part.
On the other hand, descriptive kind of research design helps the researchers in analyzing the
collected data from various points of views (Vellas 2016). Descriptive research design enables
the researcher in explaining the collected data from reliable and valid resources without making
any proper manipulation or interpretation of it.

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4. Conclusion:
The study has provided in-depth understanding on how employability opportunity in the
industry of tourism has been enormously increased. Innumerable business experts have launched
their own venture in the reputed tourist spots. In addition, the growth of hotel industry is raising
day by day. In this kind of situation, tourism industry has rendered immense employability
opportunity along with developing the business industry. In addition, large number of business
industries are which are directly associated with tourism sector. UK tourism industry has
rendered immense employability opportunity with the help of which the inhabitants’ are
successfully leading a good socio-cultural as well as economic life. On the other hand, by
surrounding this tourism industry UK has stabled several numbers of hotels and restaurants,
which ultimately enhances country’s economy. On the other hand, it has also been observed that
the business experts are very much efficient in running the overall hotel business, which entirely
leaves major positive on UK economy. Therefore, tourism ultimately enhances inter-cultural
communication. Effective intercultural communication helps in sharing views, thoughts and
beliefs with each other.
However, this very specific study has focused to make detailed overview on how
intercommunication barrier becomes a major challenge for developing the tourism business
growth. On the other hand, the study has also stated that cultural barrier has immensely decrease
tourism business growth. It has been observed that the study has not evaluated the most
important factors of enhancing business tourism industry. The concern of this very specific study
is to analyze the importance of hotel and tourism business for country’s economic development.
Research design primarily focuses to organize the entire methodological tools in order to acquire
appropriate knowledge on the identified research issue. This study will focus on using primary

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data collection method with the help of which the researcher will select both quantitative form of
data analysis and qualitative form of data analysis.

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