Tourism Destinations: Global Analysis of Income and Trends

This report provides an in-depth analysis of global tourism, focusing on key destinations such as the United Kingdom, India, Rome, France, and Turkey. It examines their income generation, visitor statistics, and current and future trends. The report also compares the appeal of leading and developing tourist destinations, using Cuba and Greenwich as examples. Furthermore, it analyzes issues affecting Cuba's popularity and explores the potential for responsible tourism. The findings highlight the importance of adapting to changing trends and leveraging unique aspects to enhance tourism's economic impact. The report concludes by emphasizing the need for sustainable practices and strategic development in the tourism sector. The report also includes a PPT on Task 2.

Tourist Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourism destinations in terms of income generation and total number of visitors.......1
1.2 Statistics to determine the current and future trends of above chosen tourist destinations...3
TASK 2............................................................................................................................................5
Covered in PPT...........................................................................................................................5
TASK 3............................................................................................................................................5
3.1 Comparing the appeal of current leading destination of tourism with a currently
developing tourist destination.....................................................................................................5
3.2 Evaluating characteristics of the above ascertained tourist destination with reference to its
appeal..........................................................................................................................................6
TASK 4............................................................................................................................................7
4.1 Analysing the issues that affect the popularity of Cuba........................................................7
4.2 Potential for responsible tourism..........................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourism is referred to be a vital sector especially to enhance the overall economic growth
of a country with a dual facet of domestic and international tourists. It is thence considered to
play a crucial role in optimistically generating the income of a country which is recorded as per
the total number of travellers visiting the place each year. Tourism together enlightens the
physical, social and cultural aspects of a nation where travellers largely prefer to explore and
experience the upcoming new possessions of the world (Bangdiwala and et.al., 2010). Tourism is
also known to generate a huge scope of employment opportunities into the prevalent nations.
It is therefore important for the affiliated tourism industry to significantly utilize the
optimistic aspects of tourism. It should be however with a relative cognition of intensifying it
with more amended tactics for a relevant improvisation into their varied operational procedures.
The below report is in regard to demonstrate such crucial implications of tourism where it
considerably relates to certain regimental measures to aptly sustain the major postulations of an
affluent tourism. The report has thence inculcated some major tourist destinations all over the
globe with the reliable proficiency for a lifetime feasibility.
TASK 1
1.1 Main tourism destinations in terms of income generation and total number of visitors
Tourism is especially considered to be an illustrious term with a major role in
encouraging varied effectual factors of a country. This hereby relates to an apt source of income
generation into the nation with a significant number of tourists visiting every year. It together
replenishes employment structure of a country with more number of opportunities for the
localities residing into that peculiar region (Benedetti, Çakmak and Dinnie, 2011). Below
comprehended section is specially to define the recent orientation of five world famous tourist
destinations: United Kingdom (UK) - It is canned to be at 8th number of position among the other
biggest tourist destinations in the world. It thereby has a record of around 34.4 million of
visitors travelled UK in the year of 2014. It is furthermore with a segregated ratio of
spending where about 17.2 US dollars were only spent by the international tourists of UK
(Bergad, 2007). This has together referenced a generated income of around 52 billion
pounds in UK merely by tourism.
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 India- It is yet another significant destination of tourism with a prominent existence of
both the domestic and international tourists. The council of World Travel and Tourism
has enumerated 50 billion rupees of income generation in India from tourism which has
represented almost 6.3% GDP of India in 2015. This has been further estimated to
gradually rise at an annual rate of 7.5% by the subsequent years of 2025. Rome- It is known for its historical existence with enormousness cultural destinations in
it. It can be thereby segregated into two significantly notable destinations of Colosseum
and Vatican Museum. These two superior destinations themselves adjudicate the entire
ratio of total number of visitors travelling each year to visualise its exotic beautification
(Buda and McIntosh, 2013). The primary location of Colosseum is designated to be the
39th most visited tourist destination with an estimation of about 4 million travellers each
year. The secondary destination of Vatican Museum is yet again placed to be at 37th
number of position with above 4.2 million travellers visiting here every year. Rome
however consists of many other momentous locations where overall ratio of total number
of visitors each year has been calculated to be around 65 million which is according to
the canned data of the year, 2015. This has together depicted an overall income
generation of 52 billion euros. France- It has been elected to be among the top tourist destinations of the world with a
miscellaneous blend of heritage and a contemporary outlook of greeting its guests. It is
situated into the portions of Western Europe with its capital province of Paris which is
referred to be yet another fascinating arena to attract numerous tourists each year. France
is together stated to be the 3rd highest income generator where its tourism industry is
considered to be the major incoming factor of its entire nation (Dahles, 2013). This is
related to another fact of around 70 million total number of visitors in the year 2015
which has together generated an outstanding income of near about 68 billion euros.
 Turkey- It is considered to be yet another major tourist destination with an amalgamated
segment of Asia and Europe. These two continents have rendered it a beauteous facet
where it is carrying a splendid mixture of a rich cultural heritage along with a modern
prospect to significantly attract more number of tourists (Mills, Meyers and Byun, 2010).
It is due to an estimated ratio of attracting around 31.5 million international tourists in the
year 2011 which has also given it a recognition of being at the 6th most famed tourist
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destination as compared to other active terminals. This has together approximated an
income generation of around 36 billion euros.
1.2 Statistics to determine the current and future trends of above chosen tourist destinations
This portion is peculiarly to ascertain the recently ongoing trends of above chosen tourist
destinations that can amplify the upcoming trends by enhancing the future of tourism. It is
together considered to be a crucial aspect of tourism which will equivalently enhance the
approaching scenario of tourism (Morosan, 2013). Furthermore, it could be with a contagious
rise in income and other related factors in an optimistic way of intensifying the future
potentiality of the accompanied nations, as stated below- United Kingdom (UK) - UK is considered to be a highly developed nation which is
presently leading with a sustainable tourism. It is thereby rendering an equivalently
flourishing development into the prevalent economic state of the country. UK exists with
a potent attribute of providing a smooth service of transportation to all the travellers
which is intended to be the most liable reason of attraction. It however comprises with
both the domestic and international tourists where there is a significant number of
American travellers as domestic tourists who come to relish the profound culture of
Britain (Puppim de Oliveira, 2005). International tourists however visit UK with a major
intention of conducting meetings and attending conferences or seminars in regard to their
business operations where they together zest its famed western culture and its glorious
amenities. Future trend of UK can be thereby enhanced with a greener approach of
tourism where visitors will exemplify to exclusively relish their holidays in UK along
with a requisite deliberation of concluding the business formalities. India- India is famously known for its medical tourism as a prevalently ongoing trend
which can however be converted into an eco-tourism concept. It is with a significant
approach of enlightening the beautification of India with its variedly existing cultural and
other historical facets. The raised GDP of 6.3% has together founded 37, 315 million job
opportunities into the nation which is furthermore recorded to be 8.7% of its entirely
prevalent employment (Richards and Wilson, 2006). It is mainly due to a magnified ratio
of its medical tourism with an enormous ratio of foreign diligent along with an
enumerable data of 184, 298 overseas patients who merely came to get treated in India.
Therefore, a substantial shift from medical tourism to eco-tourism is considered as a
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highly beneficial persuasion for acquiring more succeeding outcome of auspicious
results. Rome- Rome is believed to be the most peaceful arena where its major destinations of
tourism is segregated into certain peculiar sections. The Central Rome is largely
considered subsisting with some renowned locations along with a significant existence of
its profound northern and southern arenas and certain illustrious sceneries into its
outskirts area. It is therefore assumed to be an eminent place for all sort of crowd that
include families, couples and young people (Sawyer, 2005). It is currently considered for
educational purpose by the students where the scholars together consider spending their
holidays into the beauteous vicinities of Rome. It can however be renewed into a specific
purpose of commencing musical events and other accompanied factors by which it can be
promoted to contribute into music tourism. UK in music tourism has already raised its
34% existence within a period of 3 years estimated between the years of 2011 to 2014. It
is however due to a significant rise in the total number of visitors who were especially
travelling UK for attending their musical concerts. France- It is presently known for a cultural tourism where a major number of tourists
thereby prefer to travel France with a specific purpose of relishing its exotic ethical
facets. This is assumed to be a main origin of tourism in France where its superficial
culture together signifies its splendid conception of consuming certainly distinctive sort
of food and beverages (Šerić, 2013). France travellers thus visit with an enthusiastic
intend of spending their holidays which can be in future shifted to another major
deliberation of encouraging a business tourism in France.
 Turkey- It is considered to be yet another peaceful destination with a significant number
of travellers visiting it for both cultural and religious perception of tourism. It is mainly
due to its historical depictions which has significantly drawn Turkey to be under the top
10 tourist destinations of the world (Sharpley and Stone, 2010). Turkey is together
considered to be an inexpensive area with an affordable service of accommodation and
travelling, etc. It can be therefore converted into medical tourism where people can attain
a major requisition of exploiting a serene area under a low cost or manageable budget.
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TASK 2
Covered in PPT
TASK 3
3.1 Comparing the appeal of current leading destination of tourism with a currently developing
tourist destination
The below consideration is in regard to compare the prevalent appealing factors of Cuba
and Greenwich. It is where the Royal Borough of Greenwich is recorded to be the most
significant location for visitors and travellers from all over the globe (Waterton, 2010). This has
given it a prior recognition of a renowned tourist destination with varied appealing factors.
Below established points are relating to a segregated proposition of comparison, stated as- Popularity- It is referred to be the foremost aspect of comparison which will primarily
determine the leading factor of developed and developing nation. It is therefore where
Cuba has been considered to be under a developing state of nation where the Royal
Borough of Greenwich is accumulated to be under a developed category of tourism. It is
also due to a significant fact where Cuba is less popularly known in comparison to
Greenwich. It is because Cuba is known to be a lonely planet with an inferior effort of its
regimental authorities to enhance its existent state (Winiarski, 2015). Contrary to which,
the governmental authorities and other related bodies of tourism industry in Greenwich
has substantially provided more number of provisions for their tourers. This is
accompanied to their gradual efforts of development with more promotional activities
and offers to attract more number of visitors every year. Total number of visitors each year- It is yet another significant consideration of
comparing the appealing factors of tourism. It is basically enumerating the total number
of visitors each year is proven to be an essentialist deliberation of the affiliated
participants of tourism sector. This will specifically assist them to build up a requisite
cognition of the entire occurrences in terms of conducting an apt tourism into their
respective destinations (Wong, 2014). It is therefore ascertained that the associated
bodies of Royal Borough of Greenwich greets a great number of visitors each year in
comparison to Cuba which is relatively considered existing with some less significant
attributes for attracting a good number of travellers.
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 Type of travellers- Acknowledging the varied sort of tourists visiting each year is
together considered to be crucial factor where Cuba is basically into Health and cultural
tourism. It is therefore with a significant number of old age visitors who merely travels
Cuba with a specific purpose of rendering some requisite services of treatment. The
Royal Borough of Greenwich is on other hand is famously known for its major
recreational activities with an educational tourism (Zainal, 2012). The related authorities
of Greenwich tourism industry have thus launched numerous attractive factors of
rendering products with certain leisured accommodative services and varied other
facilities for their tourists.
3.2 Evaluating characteristics of the above ascertained tourist destination with reference to its
appeal
The Royal Borough of Greenwich has been taken into a valid consideration for defining
its significant characteristics in regard to its major appealing factors. This particular destination
is a famed terminus of London with a huge effort of its related political bodies and other
affiliated participants of tourist sector (Hall, 2008.). It is where they have significantly tested and
still trying to enhance its crucial factors of promoting a sustainable tourism, as stated below- Political factors- This is referred to the governmental approaches of Greenwich with a
significant role to enhance the major affecting factors of tourism. Here, the related parties
of government has thereby formulated a serviceable approach into certain requisite
considerations. It has hereby provided a reliable amenity with a good construction of
roads and other sort of services to the users that directly relate to the transportation
services of London (Fyall and Morgan, 2009). It together operates within a stabilised
state of politics with another formulation of government to build an appreciable policy of
tourism. Economic factors- The economic factors plays another crucial role in tourism where it
considerably relates to the inflation and interest rates of the nation which then crucially
determines the income rate of their citizens. The citizens of Greenwich are therefore seen
with a huge involvement of investing money into the tourism sector. Due to which, its
governmental body is together considering to build up their existent state of infrastructure
with a constant development to meet the neutering demands of the visitors. On
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comparison to which, Cuba is still at an unrecognisable position in relation to such
invariant effort of these accredited bodies of Greenwich or London.
 Somatic or physical factors- This somewhere relates to the social factors of tourism with
reference to the prevalent culture and tradition of a country that directly relates to the
customs and lifestyles of their residents. It is yet again reflects the literacy level of the
citizens with a regional facet of the society. Therefore, Cuba is here with a more
significant possession of its rich and varied culture with a prime consideration of its
cultural tourism. It is due to its significant number of old age travellers who especially
visit to experience its distinguished cultural heritage with more number of religious
locations (Dale and Oliver, 2005). The Royal Borough of Greenwich is on another hand
is more reliant on its physical attributes with an appealing factor of its geographical
structure which defines its basic elements of flora and fauna. This together relates to its
favourable climatic conditions and natural resources with a diversified nature of its
beautiful senary to attract more number of tourists. The climatic condition is therefore
considered to be another crucial factor of attracting the visitors where both the
responsible bodies of Cuba and the Royal Borough of Greenwich are viably executing an
improvisation measure. This is to eliminate any atrocious state of climatic condition by
compressing the effect of pollution that could bring certain natural calamities by directly
hampering their tourism industry.
It is therefore evidenced from the above ascertained apprehension that Cuba needs to
expand into its tourist opportunities with some better plans and policies for their tourists. The
Royal Borough of Greenwich on other hand needs to be more responsible towards improving
their social and cultural facet of tourism.
TASK 4
4.1 Analysing the issues that affect the popularity of Cuba
Cuba is the main attractive destination which has favourable climate, white send beaches,
rolling mountains and colonial architecture. Havana, Trinidad, Vinales and Varadero are the
famous places of Cuba (Petrova and Mason, 2004). In recent years Cuba faces some issues due
to economic recession, escalating foreign investment conflicts and fears and economic
restrictions. There are following issues which affects the popularity of Cuba-
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 Natural disasters :- In Cuba there are natural disasters like earthquakes and hurricane
Ida(2009) had been affects the tourism of this destination. Hurricane Ida was the
strongest land falling tropical cyclone and it formed in the south-western Caribbean Sea.
These disasters reduce the popularity of the destination and tourist moves to other
destinations and the Cuba tourist company faced huge loss because of this (Holiday
trend, 2015). To solve these problems the government should try to run rescue campaign
and also make the rescue team. Lack of infrastructure facility :- Cuba is facing many challenges because of their hotels
and transportation issues. It has the limitations of transport for island nation which affect
the popularity of Cuba. There are financial restraints also exist credit cards which issued
by US are still not accepted so the tourists face currency related problems and one other
thing which affect Cuba is that American banks still not enabled ATM's. There are hotels
are not available and also they increase transportation cost so the tourist move to other
destinations (Bangdiwala and et.al., 2010). For solve these problems the government of
Cuba have to take step to improve its infrastructure. Lack of medical facility :- There are no private hospitals or clinic, all the hospitals run by
the government of Cuba, in that case if tourists have any emergency then there are no
facilitation of hospitals to admit them so it is also affected the popularity of Cuba. They
need technology and experts to offer quality care to their tourists.
 Lack of foreign investment :- lack of foreign investment also have negative impact on
the tourism industry of Cuba. If the investors invest capital in Cuba tourism industry then
it will be helpful to Cuba.
Nowadays the government of Cuba run the major program to reopen the old hotels and resorts so
it may be increase tourists which helps to improve their current economic conditions and they
reintroduce facilities and other things which is important for the Cuba tourism (Benedetti,
Çakmak and Dinnie, 2011).
4.2 Potential for responsible tourism
Responsible tourism refers to the management of tourism that aims to maximize
economic, social and environmental benefits by minimize the cost destinations. It is also known
as sustainable tourism, in which they try to make positive impact on the environment, economy
and society of Cuba It helps to find better place for tourists and provide better facility to them.
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The main aim of responsible tourism is to increase economic growth and environmental integrity
of Cuba. To run this the tourism industry they require operators, hoteliers and government to
take responsibility (Travel and tourism, 2016). Responsible tourism is related to the sustainable
mobility which is totally depends on tourism.
There are following benefits of responsible tourism which given below- Economic growth :- it helps to increase the economic growth of Cuba. Local people of
Cuba needs many changes so that they can live easy life and the tourism help them to
improve their economic, social and environmental conditions. Employment opportunities :- Responsible tourism helps to increase employment
opportunities for local people of Cuba so that they get livelihood for their life and
increase their living standard which helps them to live an easy life (Buda and McIntosh,
2013).
 Contribution to conservation of the nature :- Its main aim is to conserve the nature or
environment and for this they give the information and the usefulness of the nature to the
travellers so that they can not harm to the nature or environment and helps to keep these
factors safe. Tourism industry provides guidelines to the travellers with the help of local
people of Cuba.
Responsible tourism provides more enjoyable experiences through connecting with local
people of Cuba and great understanding of local cultural and environmental issues. It also
provides great foreign currencies which help to increase their growth. Tourism is consumed as
the place of production so the local people of Cuba get opportunity to access their market and
earn profit directly (Bergad, 2007). It secures the employment for local people. So the
responsible or sustainable tourism have an important role in the tourism industry.
CONCLUSION
From the above report, it has been articulated that a destination's properties is highly
significant to attract high level of visitors towards their local community's culture, social
standards of living, physical conditions, political positions and its characteristics. The report also
determines the level and number of issues addressed by the tourist as well as the methods to
reduces such issues.
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REFERENCES
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Puppim de Oliveira, J. A., 2005. Tourism as a force for establishing protected areas: The case of
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