Report on Tourist Destinations: Virgin Holidays Ltd. Analysis

This report examines the travel and tourism sector, with a specific focus on Virgin Holidays Ltd. The report explores the economic impact of tourism, particularly in the UK and worldwide, highlighting the contributions of tourism to national economies. It discusses the physical, social, and cultur...Read More

Tourist destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 ..........................................................................................................................................1
1.2 ..........................................................................................................................................2
TASK 2............................................................................................................................................3
2.1 ..........................................................................................................................................3
2.2 .........................................................................................................................................4
TASK 3............................................................................................................................................5
3.1 ..........................................................................................................................................5
3.2 ..........................................................................................................................................5
TASK 4............................................................................................................................................5
4.1...........................................................................................................................................5
4.2 ..........................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In today's competitive scenario, travel and tourism sector plays vital role in growth and
development of nation's economy. It is one of the fastest growing sector of the world. Now a
days, a huge amount of money is spent by people in visiting several places for enjoyment and
recreation purpose (Ahmad, 2013). The process of tourism occurs at 2 levels, i.e., global &
domestic. The present assignment is based on Virgin Holidays Ltd. which is a company of UK
that offers worldwide holiday packages to customers. The report covers scope of UK and
worldwide tourist destinations as well as physical, social and cultural features of these. Apart
from this, it also defines characteristics of destinations that influence their appeal to tourist and
issues that affects popularity of destinations.
TASK 1
1.1
After recession, several nations starts to focusing on tourism sector due to its rapid
growth. This sector highly contributes in improving economic condition of country by providing
an opportunity for foreign exchange and also helps in reducing unemployment rate. As per the
assembled data from UNESCO, around 200 billion GBC is going to be touch by this industry by
2020 (Beritelli, 2011).
Issues France United
Kingdom
China Spain USA
Contribution
in economy
Most of the
travellers visit
this country.
People who
have high
spending power
visit the most.
Government
put huge
investment to
Brexit is the
cause due to
which
economy of
nation face
tough time.
Around 3.5%
of contribution
is given by
tourism sector
Since 1990,
much
emphasise is
not given on
tourism sector
but after that
country start to
take into
consideration
this. In income
In tourism
industry,
Spain is
emerged as
successful
player as
around 161
billion is
contributed by
this sector in
3%
contribution
is done by
this sector in
economy of
country and
is supposed
to be
increase by
0.8% till
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promote
destinations of
country and
attract visitors
more. Tourism
industry largely
contributes in
its economic
development.
in national
economy. 5%
growth rate
depicts
increasing
development
of country.
Remarkable
efforts are
done by it to
promote night
tourism.
of nation,
contribution of
tourism is
around 1620
billion in which
2.6 % share
given by
tourism
industry in
national wage.
China is the
country with
highest
population.
economy of
country.
2025. huge
employment
is developed
by tourism
industry and
generates
20.60% of
national
wages.
Number of
travellers
60 million
people visit
France every
year and per
person
expenditure
comes around
1275.50.
Around 36.114
million people
visit the
country and on
an average,
around £246.1
is spend by
1000 visitors
to visit nation.
Approx. 20
million people
visit country
every year and
39.88 million is
spent by per
1000 visitors.
(Source:
OECD annual
report, 2018)
32 billion
people visit
country and
average
expenditure
per 1000
person is
1414.62.
Approx. 60
million
people visit
nation and
average
spending
power is $
734.
Major tourist
places
French Riviera,
Eiffel tower,
and Viewport.
Kelvin grove
gallery, Royal
mile shops,
and
Buckingham
palace.
Tiananmen
square,
Forbidden city
and Karts hills.
Prado
museum,
Gaudi
building and
Royal palace.
Zion national
park,
Hollywood
and Statue of
Liberty.
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1.2
For gaining large part of market share and yield high profits, it is vital for Virgin
Holidays Limited to provide excellent quality of goods and services (Crouch, 2011). A research
reveal that presently, a consistent development is observed in tourism industry from last a few
years and one might say that it will continue as before in forthcoming years. UK is one of the
prevalent nation and has numerous destinations to visit. Numerous individuals in London get
work in tourism and travel sector. Brexit is the factor that impact nation's development in
negative way (Datzira-Masip and Poluzzi, 2014). It can be anticipated that night tourism should
develop in coming time as these are connected with entertainment. Educational & Medical
tourism is additionally assuming critical part in tourism development. From the stated data, it can
be expected in next coming years, number of guests will increase by 3 million. This will
maximize the amount they spend in recreational activities. At present, around three million
people are working in this area and there are chances for increasing it is up to 4 million in next
five years. Rise in number of guests in future will render different advantages to different
industry like transportation.
YEAR No. of visitors
(millions)
Growth rate
2015 45464 4.2%
2016 35814 4.0%
2017 214929 5.1%
2018 221375 3.0%
(Source: oecd-ilibrary.org, 2018)
From the above mentioned table, it is observed that number of visitors are constantly
increase in year 2004 to 2007 in UK and they spend good amount of money in visiting the
country. But from year 2008 to 2010 it 2decreases continuously and then again starts to increase
in year 2011, 2012 and 2013. from the above table, it is predicted that in future, the number of
visitors will be increase in upcoming years.
3

TASK 2
2.1
It is necessary for trip advisor to recognize highlights and information of several tourist
destinations keeping in mind the end goal to draw the attention of large number of customers.
The two most visited destination by tourist include United Kingdom and France. Both these
destinations are very popular among visitors. The purpose of visiting any popular tourist
destination is distinct to each tourist as they seek for a place where they can get some good
facilities and their main motive for travelling can be accomplished successfully. Different
physical, social and cultural highlights of nation help in attracting expansive number of guests
and contributes in development of economy (Fourie and Santana-Gallego, 2011). These are: Cultural: In United Kingdom, different cultural programmes happen with the help of
accessible resources such as special food, monuments etc. The nation accomplishes
numerous man-made and natural cultural perspectives which automatically draws the
attention of large number of tourists. This destination attracts large number of visitors
towards the place. For instance: British museum of UK is dedicated to art, culture and
human history which assists in attracting large number of tourist. On the other hand, La
Fête de la Bastille is one of the main event of France that attracts more visitors to visit the
country. Social: This factor is contributing significantly towards the growth and development of
travel and tourism sector. Additionally, tourist destination also contributes in the public
welfare as it provide large number of employment opportunities to local residents of
respective country (Frenzel, Koens and Steinbrink, 2012). Thus, it depicts that
government is effectively contributing towards the growth and development of respective
of country and promoting social welfare as well. Policies of local and national
government affect development of nation. For instance: In UK, Government policy
regarding visa is very flexible due to which people gets Visa easily for visiting the
country. It assists in attracting large number of customers.
 Physical features: United Kingdom is well known for unique natural environment and
there are different sorts of resources accessible to the nation. Visitor activities are
occurring in some popular regions such as England, Scotland, and London. Mountains,
coastlines, geology of lakes, etc. are included in physical landscapes of the country. For
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instance: Urban infrastructure of France, excellent rating of rail and roads are the factors
that attracts large number of visitors.
2.2
It is essential for tour operator to comprehend the difference between developing and
leading tourist destination. Both are different in terms of social, physical and cultural aspects.
Some of the common differences are discussed below:-
Leading tourist destination Developing tourist destination
In UK and France, there are many attractive
spots and beaches that are sufficient enough to
draw the attention of vast number of tourists.
For example: In UK, British museum, science
museum. Tower of London etc. In France,
Eiffel tower, Louvre museum etc.
Often occurrence of natural calamities in Nepal
and India such as earthquake lasts bad
impression in the mind of tourists. For instance:
Nepal is completely destroyed in year 2015 due
to earthquake. But, now it starts to develop
again which attracts visitors more.
Government plays essential part in the growth
and development of nation by providing
adequate infrastructure as well as financial
assistance (Horng and et.al., 2012).
Nepal and India somehow fails to adopt high
end technology equipments and tools due to
lack of adequate funds. In short, Nepal is getting
less support from from its government.
Both natural and man-made places are present
in UK and France which becomes the reason
for fascinating the interest of tourists. For
instance: Badbury Hill bluebell woods, the
Bass rock etc. are the natural landmarks of UK
that attracts more visitors to visit the country.
On the other hand, Nepal and India is famous
for only natural destinations and that too are
also getting destroyed because natural
calamities. For example: Kathmandu in Nepal is
the beautiful place which is known for its
natural beauty.
UK and France is famous for effective and
organized transportation network as compared
to other popular countries. This also help in
enlarging the satisfaction level of tourists.
Because of shortage of funds and lack of
government support, transportation network of
Nepal and India is ineffective as compared to
other countries like United Kingdom
5

TASK 3
6

7

8

9

TASK 4
4.1
One of the key source of foreign exchange is travel and tourism sector. Revenue
generated from travel and tourism industry highly contributes towards GDP of United Kingdom
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and France. Natural beauty, Historical places and adventurous destinations are very popular
among visitors as it help in drawing the attention of large number of tourists (Laws, 2011).
There are different issues which impact the popularity of tourists destination are discussed
below:-
Lack of good infrastructure and hotels: It is a critical issue as all guests needs good
hotel and infrastructure facilities. The basic expectation of every tourist starts with attaining a
hotel which is good in terms of providing excellence services and fulfilling all their
requirements. However, providing bad infrastructure may cause negative impact on tourists. In
addition to that, lack of latest technology and ineffective communication & transportation
network also influence the popularity of selected tourist destination.
Lack of effective communication and transportation: Popularity of tourism industry is
affected by this issue as well. Lack of technological advancement adversely impact country's
transportation and communication network. On account of ineffective communication, guests
confront numerous troubles amid hanging at popular destinations.
Ineffective manpower: It has been observe that trained employees assumes essential part
in tourism industry. However because of lack of proper education and adequate training
programs, country face the problem of lack of skilled manpower and unavailability of these may
create troublesome for tourists ( Pandža Bajs, 2015).
Climate: It is the factor that highly influence visitors in terms of visiting the country.
Climate of destinations like France and United Kingdom is good due to which large number of
people attracted towards it.
Terrorism: It is also one of the factor that affect tourism and travel industry. Due to
terrorism, people avoid to visit the place. This may leads to decline in profits Virgin Holidays
Ltd.
4.2
Responsible tourism of UK encourage natural beauty of respective place. The significant
advantage of this tourism is that it help in reducing the harmful impact of tourism on culture,
society and economy of country. However, in order to preserve natural heritage, places and
resources of respective country, firms under travel and tourism sector requires adequate amount
of funding. In France, large number of tourists visit the country due to its various popular
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destinations like Eiffel tower, Louvre museum etc. that encourage people to visit more. Different
benefits of responsible tourism to United Kingdom and France are discussed below:-
 It will enhance guest's satisfaction level (Tortella and Tirado, 2011).
 It will help in promoting & conserving tourists destination which is the only reason why
tourist visit any specific country.
 It provide economic benefits to local residents in terms of generating large number of
employment opportunities for them.
 It will also help in lowering the negative impact of social and economical impact.
CONCLUSION
As per the above mentioned report, it has been concluded that a vital role is played by
travel and tourism sector in development and growth of country. Its contribution is high in
increasing GDP of nation. Popularity of destinations are influenced by various components such
as climate, infrastructure, accessibility etc. It must be ensured by tourism operators to provide
excellent services and facilities to guests so that they get more satisfied and wants to visit the
place again. Crucial role is played by government also in enhancing infrastructure and promoting
growth of country.
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REFERENCES
Books and Journals
Ahmad, A., 2013. The constraints of tourism development for a cultural heritage destination: The
case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism Management
Perspectives. 8. pp.106-113.
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Crouch, G.I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Datzira-Masip, J. and Poluzzi, A., 2014. Brand architecture management: The case of four tourist
destinations in Catalonia. Journal of Destination Marketing & Management. 3(1). pp.48-
58.
Fourie, J. and Santana-Gallego, M., 2011. The impact of mega-sport events on tourist arrivals.
Tourism management. 32(6). pp.1364-1370.
Frenzel, F., Koens, K. and Steinbrink, M. eds., 2012. Slum tourism: Poverty, power and ethics
(Vol. 32). Routledge.
Horng, J.S. And et.al., 2012. Understanding the impact of culinary brand equity and destination
familiarity on travel intentions. Tourism Management. 33(4). pp.815-824.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel
Research. 54(1). pp.122-134.
Prebensen, N.K. And et.al., 2013. Motivation and involvement as antecedents of the perceived
value of the destination experience. Journal of Travel Research. 52(2). pp.253-264.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of Travel Research. 50(2). pp.133-
143.
Tortella, B.D. and Tirado, D., 2011. Hotel water consumption at a seasonal mass tourist
destination. The case of the island of Mallorca. Journal of environmental management.
92(10). pp.2568-2579.
Online
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Content Marketing for Travel, Tourism and Hospitality. 2017. [Online]. Available
through:<https://thetomorrowlab.com/2016/03/content-marketing-travel-tourism/>.
Oecd-ilibrary.org. 2018. [Online]. Available through: <
https://www.oecd-ilibrary.org/docserver/tour-2018-en.pdf?
expires=1542971231&id=id&accname=guest&checksum=815912172F372A100BE40CF
480614B52>.
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