Tourism and Travel Industry Report: Business Development Module

This report presents a comprehensive analysis of the tourism and travel industry, addressing various assessment tasks. It begins with an overview of the industry, including visitor profiles, accommodation preferences, and expenditure patterns, and then delves into ergonomic and work health and safety requirements, conservation techniques, and ethical considerations in data collection. The report includes a career development plan, examining the impact of technology, job opportunities, and ethical guidelines within the industry. Furthermore, it explores the impact of social media and e-business, the Queensland Tourism Services Act 2003, and quality assurance aspects. It describes the functions of key tourism bodies and allied industries, providing insights into the structure and characteristics of the Australian tourism sector. Finally, it covers ergonomics, organizational requirements, and the use of MS Excel in the industry. The report provides a detailed overview of the tourism and travel industry, including its structure, functions, and key characteristics. The report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Information on the
Tourism and Travel
Industry

TABLE OF CONTENTS
Assessment Task 1 ..........................................................................................................................3
Part A...............................................................................................................................................3
Part B...............................................................................................................................................3
Part C...............................................................................................................................................3
Part D...............................................................................................................................................8
a) Specifications of a work station and furniture that meets ergonomic, and work health and
safety (WHS) requirements....................................................................................................8
b) Conservation techniques focusing on reduction of waste and energy/resource conservation 8
c) Ethical requirements and constraints in collection and use of data....................................8
d) Strategies and techniques for completing the task.............................................................9
e) Explaining how this task will be relevant..........................................................................9
Assessment Task 2...........................................................................................................................9
Career Development Plan.......................................................................................................9
Assessment Task 3.........................................................................................................................11
1.Described and analyse impact of the following technologies on the Tourism Industry;
..............................................................................................................................................11
Social Media
..............................................................................................................................................11
e--business............................................................................................................................11
2. Briefly describe the following Act;
..............................................................................................................................................11
Queensland Tourism Services Act 2003 for the delivery of tourism products in Queensland11
3 Describe the following Quality Assurance Aspects of the Travel and Tourism Industry in
your own words.
Explain why they are needed...............................................................................................11
4. Describe the primary function of the following travel and tourism bodies;.....................12
5. List and describe nature and function of at least three industries allied with the travel and
tourism
industry................................................................................................................................12
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6. Briefly describe structure, functions and key characteristics of the tourism and travel
industry in
Australia in your own words...............................................................................................13
7. Briefly describe key sources of information that a travel and tourism industry professional
may seek for
finding, collecting and analysing industry or sector data....................................................13
8. Describe your understanding of “Ergonomics”. List some of the injuries that may occur due
to poor use
of workplace ergonomics....................................................................................................13
9. Describe fundamental organisational requirements for ergonomic standards, work periods
and breaks
and conservation techniques................................................................................................13
10. Briefly describe key functions of MS Excel, and the ways (at least three) in which
Spreadsheets can be
used by professionals and organisations..............................................................................13
REFERENCES..............................................................................................................................14
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Assessment Task 1
Part A
States No. of visitors Number of
unique (first-
time) visitors
Preferred
accommodati
on
Visitor nights
by purpose
Visitor profile
Queensland 50 20 3-star Hotel 3 Businessman
New South
Wales
30 15 5-star hotel 2 Businessman
and students
State International
visitors
Different
cities from
state(interstat
e)
Domestic
state visitors
Days of Night
stay
Trip
Expenditure
Queensland 12 18 20 6 $768
Brisbane 8 12 12 4 $540
Frasal island 4 6 8 4.5 $250
New South
Wales
4 6 20 7 $1200
Sydney 3 4 14 6 $500
Calmsley 1 2 6 6.5 $400
Part B
Completed in spreadsheet
Part C
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16.67
10.67 6.00
10.00
7.00
3.00
Average visits to a region by different visitor profiles
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 2 4 6 8 10 12 14 16 18
16.67
10.67
6.00
10.00
7.00
3.00
Average visits to a region by different visitor profiles
Average value
Visited place
4

16.67
7.33 6.00
9.67
6.33
3.33
Average visits to a regios by different visitor profiles
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 2 4 6 8 10 12 14 16 18
16.67
7.33
6.00
9.67
6.33
3.33
Average visits to a regios by different visitor profiles
Average value
States
5

5
3
3.5
6
5
5.5
Spend per night by different visitor profiles by purpose
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 1 2 3 4 5 6 7
5
3
3.5
6
5
5.5
Spend per night by different visitor profiles by purpose
Column E
Median value
Visited place
6

3
1
2
4
2
2
Spend per night by different visitor profiles by purpose
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
3
1
2
4
2
2
Spend per night by different visitor profiles by purpose
Median value
States
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Part D
a) Specifications of a work station and furniture that meets ergonomic, and work health and
safety (WHS) requirements
In order to prevent people from injury, it is very necessary for tourism industry to provide
better health and safety measures. They have to provide the best furniture and other equipment’s
which are more efficient, reduce work related injury and increase job satisfaction. All the queries
related to ergonomic and workplace health and safety measures must be reported to the health
and safety officer of the organisation.
b) Conservation techniques focusing on reduction of waste and energy/resource conservation
To reduce wastage and energy consumption three techniques can be undertaken:
Better process control:
Bringing change in the working procedures, machine operating instructions can be
processed to increase their efficiency. Further waste can be minimized by reusing the disposals
which are not contaminated.
Use of new technologies:
Using modern technologies in performing various activities can reduce waste. For
example, use of mobile phones and new techniques can help in reducing paper work specially in
case of tickets. Further, transportation vehicles can use better machines which help them to
reduce fuel consumption and helps in reducing pollution.
Equipment modification:
Equipment modification at destination places as well as in hotels and vehicles can help in
minimizing consumption of energy resources. Hotels can use electric equipment’s in their
kitchen instead of fuel consumption vessels.
c) Ethical requirements and constraints in collection and use of data
Ethical requirements in data collection requires permission from community from which
it is collected. Further, it requires various plans and better understandability of people concern
and views. It is very necessary to make plans before collecting data. The main constraint for data
collection is that it cannot be suitable or make no sense for collection of data.
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d) Strategies and techniques for completing the task
Effective time management plan is used to put words into actions. Furthermore, different
skills like presentation, technical and leadership are used to increase the efficiency of the work.
e) Explaining how this task will be relevant
This task has helped me to identify the key problems which tourism industry is facing.
Further, it has assisted me to promote tourism activities by making effective strategies.
Assessment Task 2
Career Development Plan
Industry context:
My primary career interest is marketing within Tourism industry where I can use my
skills to attract more customers and enhance my skills.
Sector overview:
Statistics on sector employment trends:
Tourism industry has employed 460,000 people in the country and it is still in
requirement of skilled and talented candidates (Jakubik and et.al., 2016).
Technology skill requirements:
Technical issues come when website crashes or hanged. So, I will require good website
operating knowledge. Further, tourism fails when bookings, accommodation facilities fails.
Therefore, good communication skills and computer operating techniques so that people cannot
face any issue while booking for tourism related activities.
Impact of emerging technologies on career development
Emerging technologies have helped in increasing knowledge and remain update with the
world. But it has also brought depression as it has increased competition (Dean and et.al., 2017).
Analysis of Job opportunities:
Tourism contributes 4.7% in the GDP of Australia so there is large scope of job
opportunities in the country. Further, government is also looking to develop the business
operations of tourism industry at greater level (Kaatz and et.al., 2016). It has developed various
vacancies for hiring appropriate candidate.
Laws of tourism and travel industry:
Equal opportunity law:
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In this law, all the people are given equal opportunity to take leisure of government
policies. All are treated equally and take advantage of the government as well tourism plans and
policies (Equal opportunity and diversity, 2017). It helps in understanding the rights and
responsibilities under human rights and anti-discrimination law.
Carrier aims and objectives:
To be part of the company which provides professional growth and challenging and
rewarding career while allowing me to utilize my knowledge and skills.
Target position/ role details:
Key responsibilities and performance indicators
As a tour operator, I have to manage all the activities from accommodation to
transportation. I have to look after number of visitors which can visit the place, their bookings
and ticket confirmations. My target is to become manager and look after the activities that affects
tourism. I want to attract more customers by providing the best facilities.
Impact of sector employment trends on the career prospects
Furthermore, the opportunities in this sector are appreciable and helps in getting the
desired position. It requires proper preparation and hard work to get the job of manager in
tourism industry.
Ethical guidelines:
To collect information of different policies of government about vacant positions, it is
very necessary to collect it from proper sources so that there are no misunderstandings. Further,
to operate tourism industry, it is essential to collect details of customers very accurately because
they sometimes cancel their bookings or change destinations for visiting (Miller, 2017).
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Assessment Task 3
1.Described and analyse impact of the following technologies on the Tourism Industry;
Social Media
e--business
Social media and e-business plays an important role in developing the business of tourism
industry. They put the advertisements of their offers and destination places on social media
websites which helps in attracting more customers. Further, it directly impacts on the economy
of the country also because most of the people are using internet and social media websites in
their daily life (Baum, 2016). E-business has also played significant role in increasing the
attraction of people. It provides all the information of different destinations like accommodation,
transportation facilities etc. which encourages the customers to visit the place.
2. Briefly describe the following Act;
Queensland Tourism Services Act 2003 for the delivery of tourism products in Queensland
The main aim of this act is to provide fair trading in tourism industry and develop registration
system for inbound tour operators. The purpose of this cat is to restrict unconscionable conduct
and foster soft business practises through inbound tour operators (de Grosbois, 2016). Further,
controlled shopping and overcharging of goods are the main practises which are prohibited under
this act.
3 Describe the following Quality Assurance Aspects of the Travel and Tourism Industry in your
own words.
Explain why they are needed.
Industry accreditation schemes:
The scheme has assured that the tourism business will provide best services to the customers.
Main purpose is that all the needs of customers are fulfilled and meet their expectations
Codes of conduct or ethics:
Code of conduct is the set of principles which are used to give proper direction to the
people involved in tourism (McLennan, Becken and Moyle, 2017). Tourism industry has taken
measures to provide safety to their customers and help them in case of misshapen.
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Occupational licensing:
It is necessary for all the tour businessman to have license so that they can provide safe
journey and sell wholesale, retail packages to the passengers.
Reasons of participation and impact of noncompliance:
I have participated in this to look over the management activities of tourism industry and
modify the activities which are not effective in increasing the number of customers.
Roles and responsibilities of individual staff members when participating in schemes
Tour operator look after accommodation, transportation and other activities. Manager
look after promotion of their business (Huveneers and et.al., 2017). Health and security manager
take care of the activities related to the health, safety and luggage of tourists.
4. Describe the primary function of the following travel and tourism bodies;
Tourism Australia: The main function of this industry is increase number of customers and
promote Australia to the world for travelling their destinations.
Tourism research Australia: This is mainly focusing on researching the facts which are
affecting the country's tourism business and help to enhance the performance of tourism
industry.
Australian Tourism Industry
Council: Main function of this council is to establish better relationships and present their
industry before government and business leaders (Dale and Weir, B., 2016).
Australian National Travel
Association: It is semi-government industry whose main function is to promote tourism in the
country.
The Australian Regional Tourism
Network: Its main role is to contribute more in sustainable tourism promotion and increase
awareness and attract more tourists.
Australian Tourism Export
Council (ATEC): It provides various opportunities to market new product with distribution
channels and give assurance to the industry that product is ready to sell.
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5. List and describe nature and function of at least three industries allied with the travel and
tourism
industry
Adventure Tours, Australian Federation, Expedia are three main tourism companies which have
involved in tourism sector of Australia. Australian Federation is providing the best
accommodation facilities to the tourists (Athanasopoulos, Deng and Song, 2014). Adventure
Federation are providing the best transportation facilities and Expedia is expert in advertising
their tourism business.
6. Briefly describe structure, functions and key characteristics of the tourism and travel industry
in
Australia in your own words.
Tour and travel industries serve their customers in proper manner. They serve their customers in
very polite manner and help them in every aspect. It plays an important role in increasing their
customers.
7. Briefly describe key sources of information that a travel and tourism industry professional
may seek for
finding, collecting and analysing industry or sector data.
Travel and tourism industry professional are looking for strong sources that help them to enhance
their business activities. They are conducting various surveys to know the response of customers
for their services (Gardiner, Grace and King, 2014). Professionals are also collected data with the
help of secondary data. They have analysed reports of competitors to know different trends they
are following to increase number of customers.
8. Describe your understanding of “Ergonomics”. List some of the injuries that may occur due to
poor use
of workplace ergonomics.
Ergonomics is used for maintaining equipment’s of the organisation which are comfortable, safe
and efficient to use. Poor use of workplace ergonomics has affected the life of tourists and
employees of tourism company (Abascal, Fluker and Jiang, 2016). Due to poor workplace
ergonomics, many people have lost their life and many of them are injured severely.
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9. Describe fundamental organisational requirements for ergonomic standards, work periods and
breaks
and conservation techniques.
The organisation have to place better quality of equipment’s and replace old tools so that they
can minimize the danger from old furniture and equipment’s. It can use more conservation
techniques like new technologies which help them in reducing lightning and noise in the
workplace.
10. Briefly describe key functions of MS Excel, and the ways (at least three) in which
Spreadsheets can be
used by professionals and organisations.
Ms Excel helps the organisation to make big charts and maintain records of people and their
office work. It also helps in making the things more attractant by using different colours, charts,
graphs etc. It also helps in bringing data together and provide online access to the program from
almost every location (Vila, Darcy and González, 2015).
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REFERENCES
Books and Journals
Abascal, T. E., Fluker, M. and Jiang, M., 2016. Domestic demand for Indigenous tourism in
Australia: understanding intention to participate. Journal of Sustainable Tourism. 24(8-9).
pp.1350-1368.
Athanasopoulos, G., Deng, M., Li, G. and Song, H., 2014. Modelling substitution between
domestic and outbound tourism in Australia: A system-of-equations approach. Tourism
Management. 45. pp.159-170.
Baum, T. ed., 2016. Human resource issues in international tourism. Elsevier.
Dale, N. and Weir, B., 2016. Olt threshold learning outcomes and the tourism skills gap: A case
study. CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of
Emerging Markets and Emerging Destinations. p.1083.
de Grosbois, D., 2016. Corporate social responsibility reporting in the cruise tourism industry: A
performance evaluation using a new institutional theory based model. Journal of Sustainable
Tourism. 24(2). pp.245-269.
Dean, E. E. and et.al., 2017. Promoting Self-Determination and Integrated Employment Through
the Self-Determined Career Development Model. Advances in Neurodevelopmental
Disorders.1(2). pp.55-62.
Espinosa Abascal, T., Fluker, M. and Jiang, M., 2015. Domestic demand for Indigenous tourism
in Australia: Understanding motivations, barriers, and implications for future
development. Journal of Heritage Tourism. 10(1). pp.1-20.
Gardiner, S., Grace, D. and King, C., 2014. The generation effect: The future of domestic
tourism in Australia. Journal of Travel Research. 53(6). pp.705-720.
Huveneers, C. and et.al., 2017. The economic value of shark-diving tourism in Australia.
Reviews in Fish Biology and Fisheries.27(3). pp.665-680.
Jakubik, L. D. and et.al., 2016. Mentoring practice and mentoring benefit 2: Mapping the future
and career optimism-an overview and application to practice using mentoring activities.
Pediatric nursing. 42(3). p.145.
Kaatz, A. and et.al., 2016. Patterns of feedback on the bridge to independence: A qualitative
thematic analysis of NIH mentored career development award application critiques. Journal of
Women's Health. 25(1). pp.78-90.
McLennan, C. L. J., Becken, S. and Moyle, B. D., 2017. Framing in a contested space: Media
reporting on tourism and mining in Australia. Current Issues in Tourism.20(9). pp.960-980.
Miller, C. L., 2017. CAREER ACTION PLAN: Applying Analytical Thinking Skills in an
Online Career Development Course. Career Planning & Adult Development Journal. 33(2).
Vila, T. D., Darcy, S. and González, E. A., 2015. Competing for the disability tourism market–a
comparative exploration of the factors of accessible tourism competitiveness in Spain and
Australia. Tourism Management. 47. pp.261-272.
Online
Equal opportunity and diversity, 2017. [Online]. Available through:
<https://www.business.gov.au/info/run/employ-people/equal-opportunity-and-diversity>
[Accessed on 16th September 2017].
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