Tourism and Travel Industry Report: Business Development Module

This report presents a comprehensive analysis of the tourism and travel industry, addressing various assessment tasks. It begins with an overview of the industry, including visitor profiles, accommodation preferences, and expenditure patterns, and then delves into ergonomic and work health and safety requirements, conservation techniques, and ethical considerations in data collection. The report includes a career development plan, examining the impact of technology, job opportunities, and ethical guidelines within the industry. Furthermore, it explores the impact of social media and e-business, the Queensland Tourism Services Act 2003, and quality assurance aspects. It describes the functions of key tourism bodies and allied industries, providing insights into the structure and characteristics of the Australian tourism sector. Finally, it covers ergonomics, organizational requirements, and the use of MS Excel in the industry. The report provides a detailed overview of the tourism and travel industry, including its structure, functions, and key characteristics. The report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Information on the
Tourism and Travel
Industry

TABLE OF CONTENTS
Assessment Task 1 ..........................................................................................................................3
Part A...............................................................................................................................................3
Part B...............................................................................................................................................3
Part C...............................................................................................................................................3
Part D...............................................................................................................................................8
a) Specifications of a work station and furniture that meets ergonomic, and work health and
safety (WHS) requirements....................................................................................................8
b) Conservation techniques focusing on reduction of waste and energy/resource conservation 8
c) Ethical requirements and constraints in collection and use of data....................................8
d) Strategies and techniques for completing the task.............................................................9
e) Explaining how this task will be relevant..........................................................................9
Assessment Task 2...........................................................................................................................9
Career Development Plan.......................................................................................................9
Assessment Task 3.........................................................................................................................11
1.Described and analyse impact of the following technologies on the Tourism Industry;
..............................................................................................................................................11
Social Media
..............................................................................................................................................11
e--business............................................................................................................................11
2. Briefly describe the following Act;
..............................................................................................................................................11
Queensland Tourism Services Act 2003 for the delivery of tourism products in Queensland11
3 Describe the following Quality Assurance Aspects of the Travel and Tourism Industry in
your own words.
Explain why they are needed...............................................................................................11
4. Describe the primary function of the following travel and tourism bodies;.....................12
5. List and describe nature and function of at least three industries allied with the travel and
tourism
industry................................................................................................................................12
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6. Briefly describe structure, functions and key characteristics of the tourism and travel
industry in
Australia in your own words...............................................................................................13
7. Briefly describe key sources of information that a travel and tourism industry professional
may seek for
finding, collecting and analysing industry or sector data....................................................13
8. Describe your understanding of “Ergonomics”. List some of the injuries that may occur due
to poor use
of workplace ergonomics....................................................................................................13
9. Describe fundamental organisational requirements for ergonomic standards, work periods
and breaks
and conservation techniques................................................................................................13
10. Briefly describe key functions of MS Excel, and the ways (at least three) in which
Spreadsheets can be
used by professionals and organisations..............................................................................13
REFERENCES..............................................................................................................................14
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Assessment Task 1
Part A
States No. of visitors Number of
unique (first-
time) visitors
Preferred
accommodati
on
Visitor nights
by purpose
Visitor profile
Queensland 50 20 3-star Hotel 3 Businessman
New South
Wales
30 15 5-star hotel 2 Businessman
and students
State International
visitors
Different
cities from
state(interstat
e)
Domestic
state visitors
Days of Night
stay
Trip
Expenditure
Queensland 12 18 20 6 $768
Brisbane 8 12 12 4 $540
Frasal island 4 6 8 4.5 $250
New South
Wales
4 6 20 7 $1200
Sydney 3 4 14 6 $500
Calmsley 1 2 6 6.5 $400
Part B
Completed in spreadsheet
Part C
3

16.67
10.67 6.00
10.00
7.00
3.00
Average visits to a region by different visitor profiles
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 2 4 6 8 10 12 14 16 18
16.67
10.67
6.00
10.00
7.00
3.00
Average visits to a region by different visitor profiles
Average value
Visited place
4

16.67
7.33 6.00
9.67
6.33
3.33
Average visits to a regios by different visitor profiles
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 2 4 6 8 10 12 14 16 18
16.67
7.33
6.00
9.67
6.33
3.33
Average visits to a regios by different visitor profiles
Average value
States
5

5
3
3.5
6
5
5.5
Spend per night by different visitor profiles by purpose
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 1 2 3 4 5 6 7
5
3
3.5
6
5
5.5
Spend per night by different visitor profiles by purpose
Column E
Median value
Visited place
6

3
1
2
4
2
2
Spend per night by different visitor profiles by purpose
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
Queensland
Brisbane
Frasal island
New South Wales
Sydney
Calmsley
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
3
1
2
4
2
2
Spend per night by different visitor profiles by purpose
Median value
States
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Part D
a) Specifications of a work station and furniture that meets ergonomic, and work health and
safety (WHS) requirements
In order to prevent people from injury, it is very necessary for tourism industry to provide
better health and safety measures. They have to provide the best furniture and other equipment’s
which are more efficient, reduce work related injury and increase job satisfaction. All the queries
related to ergonomic and workplace health and safety measures must be reported to the health
and safety officer of the organisation.
b) Conservation techniques focusing on reduction of waste and energy/resource conservation
To reduce wastage and energy consumption three techniques can be undertaken:
Better process control:
Bringing change in the working procedures, machine operating instructions can be
processed to increase their efficiency. Further waste can be minimized by reusing the disposals
which are not contaminated.
Use of new technologies:
Using modern technologies in performing various activities can reduce waste. For
example, use of mobile phones and new techniques can help in reducing paper work specially in
case of tickets. Further, transportation vehicles can use better machines which help them to
reduce fuel consumption and helps in reducing pollution.
Equipment modification:
Equipment modification at destination places as well as in hotels and vehicles can help in
minimizing consumption of energy resources. Hotels can use electric equipment’s in their
kitchen instead of fuel consumption vessels.
c) Ethical requirements and constraints in collection and use of data
Ethical requirements in data collection requires permission from community from which
it is collected. Further, it requires various plans and better understandability of people concern
and views. It is very necessary to make plans before collecting data. The main constraint for data
collection is that it cannot be suitable or make no sense for collection of data.
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d) Strategies and techniques for completing the task
Effective time management plan is used to put words into actions. Furthermore, different
skills like presentation, technical and leadership are used to increase the efficiency of the work.
e) Explaining how this task will be relevant
This task has helped me to identify the key problems which tourism industry is facing.
Further, it has assisted me to promote tourism activities by making effective strategies.
Assessment Task 2
Career Development Plan
Industry context:
My primary career interest is marketing within Tourism industry where I can use my
skills to attract more customers and enhance my skills.
Sector overview:
Statistics on sector employment trends:
Tourism industry has employed 460,000 people in the country and it is still in
requirement of skilled and talented candidates (Jakubik and et.al., 2016).
Technology skill requirements:
Technical issues come when website crashes or hanged. So, I will require good website
operating knowledge. Further, tourism fails when bookings, accommodation facilities fails.
Therefore, good communication skills and computer operating techniques so that people cannot
face any issue while booking for tourism related activities.
Impact of emerging technologies on career development
Emerging technologies have helped in increasing knowledge and remain update with the
world. But it has also brought depression as it has increased competition (Dean and et.al., 2017).
Analysis of Job opportunities:
Tourism contributes 4.7% in the GDP of Australia so there is large scope of job
opportunities in the country. Further, government is also looking to develop the business
operations of tourism industry at greater level (Kaatz and et.al., 2016). It has developed various
vacancies for hiring appropriate candidate.
Laws of tourism and travel industry:
Equal opportunity law:
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In this law, all the people are given equal opportunity to take leisure of government
policies. All are treated equally and take advantage of the government as well tourism plans and
policies (Equal opportunity and diversity, 2017). It helps in understanding the rights and
responsibilities under human rights and anti-discrimination law.
Carrier aims and objectives:
To be part of the company which provides professional growth and challenging and
rewarding career while allowing me to utilize my knowledge and skills.
Target position/ role details:
Key responsibilities and performance indicators
As a tour operator, I have to manage all the activities from accommodation to
transportation. I have to look after number of visitors which can visit the place, their bookings
and ticket confirmations. My target is to become manager and look after the activities that affects
tourism. I want to attract more customers by providing the best facilities.
Impact of sector employment trends on the career prospects
Furthermore, the opportunities in this sector are appreciable and helps in getting the
desired position. It requires proper preparation and hard work to get the job of manager in
tourism industry.
Ethical guidelines:
To collect information of different policies of government about vacant positions, it is
very necessary to collect it from proper sources so that there are no misunderstandings. Further,
to operate tourism industry, it is essential to collect details of customers very accurately because
they sometimes cancel their bookings or change destinations for visiting (Miller, 2017).
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Assessment Task 3
1.Described and analyse impact of the following technologies on the Tourism Industry;
Social Media
e--business
Social media and e-business plays an important role in developing the business of tourism
industry. They put the advertisements of their offers and destination places on social media
websites which helps in attracting more customers. Further, it directly impacts on the economy
of the country also because most of the people are using internet and social media websites in
their daily life (Baum, 2016). E-business has also played significant role in increasing the
attraction of people. It provides all the information of different destinations like accommodation,
transportation facilities etc. which encourages the customers to visit the place.
2. Briefly describe the following Act;
Queensland Tourism Services Act 2003 for the delivery of tourism products in Queensland
The main aim of this act is to provide fair trading in tourism industry and develop registration
system for inbound tour operators. The purpose of this cat is to restrict unconscionable conduct
and foster soft business practises through inbound tour operators (de Grosbois, 2016). Further,
controlled shopping and overcharging of goods are the main practises which are prohibited under
this act.
3 Describe the following Quality Assurance Aspects of the Travel and Tourism Industry in your
own words.
Explain why they are needed.
Industry accreditation schemes:
The scheme has assured that the tourism business will provide best services to the customers.
Main purpose is that all the needs of customers are fulfilled and meet their expectations
Codes of conduct or ethics:
Code of conduct is the set of principles which are used to give proper direction to the
people involved in tourism (McLennan, Becken and Moyle, 2017). Tourism industry has taken
measures to provide safety to their customers and help them in case of misshapen.
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