Travel and Tourism Management: Heritage and Cultural Industry Report

This report delves into the multifaceted realm of travel and tourism management, with a specific focus on the heritage and cultural industry. It commences by highlighting the importance of the tourism sector for a country's economic growth and the significance of cultural heritage, including historical sites and traditions. The report analyzes the growth and advancement within this industry, while also addressing the conflicts associated with the conservation of heritage and cultural resources, using the example of Tibet. It further explores the purpose of heritage and cultural attractions, such as the British Museum and Royal Academy of Arts, and their roles in research, entertainment, recreation, and education. The report also evaluates the methods and media employed for interpretation, including advertising, representation strategies, and various media types like audio-visual aids and published materials. The conclusion emphasizes the need for preserving cultural elements and promoting the tourism sector for economic benefits.

TRAVEL AND TOURISM
MANAGEMENT

INTRODUCTION
Legacy and tourism sector is much wider and it is essential for government to manage it
an effective way, thus they can improve economy of their country. Cultural heritage includes
many alluring places, tradition, monuments and so on. Visitor places also comprises various
natural spots. Fundamental aim of this report is to analyse growth and advancement of heritage
and cultural industry. In this assignment there is a description about conflicts which is associated
with conservation of heritage as well as cultural assets (Cole, 2012). It is essential for regulatory
bodies to maintain all tourist spots in an adequate way, as it attract various guests towards them.
There are many organisations which is related to this form of industry and it is must to
comprehend their duties and obligations. In modern days several types of new techniques use in
this sector.
TASK 1
1.1 Growth and development of heritage and cultural industry
Covered in Poster.
1.2 Conflicts in conservation of heritage and cultural resources
Clashes in preservation of legacy and cultural assets
Date: 19th August, 2017
Tibet is country having a various alluring and special immaterial culture and religious
sanctuary which may draw in a great many traveller towards their way of life as a result of their
uniqueness. Truth be told Tibet is acclaimed for its distinctive sanctuaries as well as fantastical
spiritual gathering which feature their assets Lhasa as a result of their traveller put and in
addition consider as a went by put all over the country however due to their normal excellence
Chinese regulatory body need to get some alterations the country through presenting several
many modifications by mistreatment the common impressiveness of the least went to put.
Clashes happens because of the alteration of Lhasa appealing traveller put which greaterly
impact the manner of living of the general people living adjacent by vacationer venues. Chines
government needs to dispatch an inn b y redesigning the existing aged town region of Lhasa
which impact the mode of living of dominion in light of which objection Chinese ministry body
to protection their region from abuse (Calver and Page, 2013). Because of Chinese government
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clashes occur as well as individuals of Lhasa is prepared to ensure their common excellence and
cultural assets from acquire crumbling by developing quick activities and stride through
utilizing their general possible and energy to ration the heritage and cultural resources.
Chinese ministry body have to alter the general diagram of the Lhasa through doing
many changes for their advantage or for business which brought about an event of contentions
between administration of Chinese and Lhasa people since individuals residing near by guest
place are particularly connected to it. Essentially Lhasa individuals have to find a way to ration
their spiritual sanctuary as well as landmarks or culture of their city by challenging Chinese
government since changes impact the general metropolis and greaterly influence their recent
manner of life and along with this society of the region.
Clashes exasperate general nation since it bothered the everyday existence of the general
population surviving there by destroy their psyche towards modifications and the rule intention
of the assertion is to identify the most passing awful situation which may occur due to Chinese
government by guarantee their state sanctuaries, place, cultural resources and all the normal
impressiveness of Tibet which is extremely irreplaceable for the general Tibet nation. Each
country cherish their regular habitat since it creates a tranquil as well as solid global and social
group by propelling each person to carry on with their living cheerfully without doing any
controversy which may exasperate the outer status (Ghaderi and Henderson, 2012).
TASK 2
2.1 Purpose of heritage and cultural attractions
Historical centers as well as scholastics assume an essential part in impacting different
vacationer, thus they stand up to them with excellence of distinctive social legacy of diverse
locale which is having exceptional character which is identified with social conviction and
suspicions. This area is centred around advancing travel and tourism part British Museum and
Royal Academy of Arts. It features part of developed verifiable landmarks as well as structures
(Kastenholz and et. al., 2012). They need to do examine work, stimulation and in addition
instructive reason, hence they can do recreational exercises which are mentioned as beneath:
 Research: Exhibition hall has given office to do examination, thus they can complete
exploration through which they can investigate diverse parts of the world. They need to
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utilize adequate conventional instruments as well as techniques which can be received
amid antiquated human advancement, therefore they can make determination by which
they can adjust components and in addition accomplish advantages.
 Entertainment: English Museum has been giving excitement to kids and family which
assists in standing up to before various development. Purchasers, traditions as well as
conventional esteems are received by individuals, thus they can show best possible
model. Along with this, with assistance of social legacy students enhance their learning
and in addition knowledge. Family can visit gallery as an occasional trip, therefore they
can appreciate diverse custom as well as atmosphere condition (Robinson, Heitmann and
Dieke, 2011).
 Recreation: It assists in expanding trust amongst an individual with thought to national
as well as universal media. Whatever media displays issues, news or data in front of
entire population, they always trust on them. Media investigate significance of
recognizing raw numbers by which they symbolize antiquated social angles.
 Education: Various heritage places provide information to people which will assist them
in their studies, so that they can improve their learning.
TASK 3
Covered in Leaflet.
TASK 4
4.1 Evaluate methods and media used for interpretation
Advertising is imperative portion for a commercial enterprise. Alongside this each
organisation need to make subjective items which enhances profitability (Petroman, 2013). By
utilizing guests component, British Museum as well as Royal Academy of Arts in London which
is having history, craftsmanship as well as culture. Further, they need to translate experience of
guests inside ad board and furthermore need to take input which is canned in criticism journal.
Representation of strategies and media:
Significance of representation to traveler: It is the fundamental part that they need to translate
British Repository to their guests. Alongside this they have to cater uncommon manual for them,
thus they can see everything and by that they can do adequate advancement.
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Importance of way to deal with translation: Administration need to utilize topical approach so
they can do legitimate elucidation. They need to expound models and furthermore do
advancement of human. It is helping hypothesis which affect guests, hence they can find out
about the gallery (Chang, Kivela and Mak, 2011).
Media for Interpretation: Higher specialists of British Museum and Royal Academy of
expressions with the goal that they can utilize best medium by that they can do effective
translation which is determined with perspectives of models as well as expressions. A few media
which aids in understanding which incorporates:
 Audio visual: By this they can render direction obscure gathering enter in British
exhibition hall. Alongside this they can join a screen which depict model or workmanship
quickly.
 Meeting audio requirements: Through this they can give effective preparing to visitor
with the goal that they can meet gathering of people needs.
 Published material: They can utilize distributed material which assists in giving direction.
Different mediums incorporate magazine and client control. By this they can give best
possible structure about workmanship and culture and furthermore about galleries.
Alongside this they need to distribute distinctive dialects which aids visitor (López-
Guzmán and Sánchez-Cañizares, 2012).
CONCLUSION
From above discussed assignment it has been comprehend that representatives need to
keep up components of culture and legacy as this is taken as need by each country. Each nation
individuals need to put an ever increasing number of endeavors with the goal that they can
advance travel and tourism segment which helps in drawing in or getting consideration of
vacationer. Organization individuals need to make the conceivable pay so that they can
investigate the nation by utilizing best possible common assets. Travel and tourism division
helps in advancing friendliness business and additionally transportation segment. Subjects of
Tibet need to do general advancement thus they can support up augmentation in Gross Domestic
Product of the country.
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REFERENCES
Books and Journals:
Calver, S. J. and Page, S. J., 2013. Enlightened hedonism: Exploring the relationship of service
value, visitor knowledge and interest, to visitor enjoyment at heritage attractions.
Tourism Management. 39. pp.23-36.
Chang, R. C., Kivela, J. and Mak, A. H., 2011. Attributes that influence the evaluation of travel
dining experience: When East meets West. Tourism Management. 32(2). pp.307-316.
Cole, S., 2012. A political ecology of water equity and tourism: A case study from Bali. Annals
of tourism Research. 39(2). pp.1221-1241.
Ghaderi, Z. and Henderson, J. C., 2012. Sustainable rural tourism in Iran: A perspective from
Hawraman Village. Tourism Management Perspectives. 2. pp.47-54.
Kastenholz, E. and et. al., 2012. Understanding and managing the rural tourism experience—The
case of a historical village in Portugal. Tourism Management Perspectives. 4. pp.207-
214.
López-Guzmán, T. and Sánchez-Cañizares, S., 2012. Culinary tourism in Córdoba (Spain).
British Food Journal. 114(2). pp.168-179.
Petroman, I., 2013. Types of cultural tourism. Scientific Papers Animal Science and
Biotechnologies. 46(1). pp.385-388.
Robinson, P., Heitmann, S. and Dieke, P. U. eds., 2011. Research themes for tourism. CABI.
Online
Royal Arts of Academy. 2016. [Online]. Available through:
<https://www.royalacademy.org.uk/>. [Accessed on 19th August 2017].
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 19th August 2017].
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