Tourism Industry and Sustainable Development: A Comprehensive Report

This report provides a comprehensive analysis of sustainable tourism, examining the adverse impacts of travel and tourism on the environment and the importance of sustainable development. It delves into the conceptual development of sustainable tourism, highlighting key principles for a sustai...Read More

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Table of Content
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Adverse impacts of travel and tourism that leads to sustainable tourism development........1
P2) Conceptual development of sustainable tourism...................................................................2
TASK 2............................................................................................................................................3
P3) Key principles underpinning the development process of a sustainable tourism strategy....3
TASK 3............................................................................................................................................4
P4) Role of key stakeholders in the global sustainable tourism agenda and strategic
development process....................................................................................................................4
P5) Evaluate the ways in which key stakeholders contribute to the global sustainable tourism
agenda and strategic development...............................................................................................5
TASK 4............................................................................................................................................7
Covered in PPT............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

INTRODUCTION
Sustainable tourism refers to a basic concept that is related to visiting a particular place
that is making a positive impact on society. There is requirement of a sustainable industry so that
it can help in affecting them in a positive manner. It is essential for such types of business in case
of tourist destination & also in case of tourism industry there is a impact of industry. There is a
need of sustainable planning that is required for effective management of resources. In the
present report, TUI which is a Anglo German organisation and is offering different services that
are being provided in various countries (Garau-Vadell, , Gutierrez-Taño and Diaz-Armas, 2018).
This report consists of a detailed evaluation of the tourism industry that is prevailing in different
countries. It also discussed about the procedure that is related to development of a sustainable
tourism. Further, the contribution made by shareholder and partners of tourism has to be
analysed in detail for overall strategic development across globe.
TASK 1
P1) Adverse impacts of travel and tourism that leads to sustainable tourism development
Tourism industry is very important for every economy as it is related to different job
opportunities and contributing to economic growth (Yu, C.P., Cole, S.T. and Chancellor, 2018).
For ensuring sustainability in environment there are many factors that have to be considered. The
overall impact of tourism and travel industry is mention below:
Scare Resources: There are some resources that is related with individual wants such as
problems that are prevailing in travelling and tourism industry (Hafermannand Lankford, 2019).
Many times visitors are facing issues such as electricity shortage, connectivity, accessibility to
remote areas etc. many times because of excessive usage of resources there are some situations
such as soil erosion, reduction in level of underground water etc (Çizel and Ajanovic, 2019).
Reason for such environmental issues are the deforestation and misuse of environmental
resources that are being depleted by human beings in present scenario. Such other climactic
conditions include a lot of pressure on environment that has been created by institution at central
and state level. As they are willing to promote public transportation areas. All such prevailing
issues are creating a need for sustainable tourism competition that has to be managed in a
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effective manner so that better and satisfactory services are being offered to customers or tourist
that are travelling across different places in world.
Environmental consideration: There is increasing foot fall in many different arses of
world and that creates a situation of negative impact on quality of lief in a adverse manner. From
tourism point it carets lot of pressure and results in depletion of natural resources that are present
in a particular place (Icoz, and Icoz, 2019. There is always a huge impact on such tourist place as
they have to make more efforts for creation of a scenario of quality and better services to their
customers. This is generally done in form of better roads, better hotels in all types of price range
as a tourist place must possess hotels of all types that can vary according to needs and
requirement of their customers and visitors. Another factor is disposal of waste is a issue that is
faced by tourism industry because of high pollution in environment For dealing with such issues
in a more effective manner there are some strategies that have to be adopted so that suitability
can be dealt.
P2) Conceptual development of sustainable tourism
Sustainable development is a concept with the help of which the impact of some of
environmental impacts can be reduced. In case of tourism sector there is any negative impact on
overall environment that can take place. It can result into depletion of the environment
somewhat. There are many initiates that can be taken by government so that the whole impact
that is very critical can be reduced little extent. There are more efforts being made so that there is
growth and at same time there is no negative impact on the environment. For implantation of this
there is a need of some initiatives that are taken by government & also various concerned
initiatives. It includes effort made in respect of making local people aware of what will be
benefits of using such sustainable tourism (Gursoy, and Nunkoo, , 2019) .
Sustainable tourism is providing different types of economic incentives to habitat and local
wildlife is protected. All the income generated after such tourism will lead to generation of more
income. All such income is then further invested in development of such wildlife and natural
resources that are part of external environment.
It can also be said that there is social perspective that is related to different opportunities
that are related with increasing income of people of society. These are actually making
contribution towards saving of environment and increasing number of visitors for a particular
tourist place.
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Another major advantage can be that it is resulting into culture exchange which is a big tool that
is leading to increasing in living standard of people and also helping in upliftment of local
population of a particular place when those people who are having more standards of high living
are visiting a particular destination (Suess,Baloglu,. and Busser, 2018) . By their captions and
way they are actually influencing localities that are further resulting into more positive changes
in form of people lifestyle taking place in a society.
TASK 2
P3) Key principles underpinning the development process of a sustainable tourism strategy
For achievement of suitability it is very important that all authorities in a travel industry are
willing sustainability of the tourism it is important for the authorities to adopt various principles
so that developmental process can be supported. Various principles that are part of this process
includes some below discussed points:
Using resources sustainably: Resources in every term are very limited and those have to be
utilised in such a manner that it is able to give maximum possible result in a given point of time.
In case of external environment it becomes more important that such resource have to be utilised
in a more judicious manner TUI has made adequate attempts to make a business more suitable
for a given period of time. They have adopted much different type of campaigns which can help
them in attracting more people towards their campaign. They have developed a tagline called
“Better holidays, better world” It is a tagline that is resulting in proper utilisation of all resources
that are available to them for improvement of experience of their customers (Bargeman, ,
Richards, and Govers, , 2018). There are four major pillars on which TUI is based that are
operations, customers, industry base and value chain that is being provided by this organisation
to its customers.
Reducing over consumption and waste: there has to be more focus that ahs to be done
on reduction of overall wastage of resources that are part of external environment. According to
this view quality of life is one of the most necessary aspect that has to be taken care while
willing to develop a particular destination. Sustainable development is actually based on a
concept that development must take place but nit at cost of depletion of resources instead of they
must focus on conservation of resources for future generations also. There has to be attempts
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made to increase overall value that are being offered to different tourist that are visiting to
particular place.
If such principle is being adopted then it will result into people and various organisations to be
responsible for any action that is being done and taken for making a particular destination more
attractive for increasing their number of visitors
Maintaining biodiversity: for achievement of objective such as suitability it is necessary
that there must be focus made on development of a balance of activities that consist of cultural,
natural and various social aspects (Kaçan, 2016) . There is a very crucial requirement to ensure a
balance between all these aspects in long run. All such points are taken care by TUI also so that
they can make a proper distinction between their competitors.
TASK 3
P4) Role of key stakeholders in the global sustainable tourism agenda and strategic development
process
Stakeholders are the ones that are related in any manner to a tour and travel industry. It
consists of various related groups both internally and externally to a organisation. They are
depending on a organisation and it can also be said that a organisation is depend on them for its
long term survival (Okrent, 2018) . If all stakeholders are working according to requirements
then it leads to more productivity and increased value that is being provided to their customers.
In case of tour and travel industry also it can be said that there are certain stakeholders that arte
providing different innovative ideas for smooth functioning of the organisation. These entire
stakeholders are actually responsible for posing an impact on society, culture and environment.
There is a specific role that is being played by each stakeholder and below discussed are some of
such stakeholders and role played by them in this industry:
National Government: It also plays a very crucial role in development of a tourism
industry as it helps in formulation of many policies that are helpful in regulation of a industry.
They are helping in maintenance and developing infrastructure (Padovani, 2017). The activities
that are part of development of infrastructure include construction of roads, repairing of broken
areas, construction of more ports etc. These are some of the efforts that have to be taken timely
so that a particular destination is promoted and is made popular for attracting more number of
customers.
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Local government: Local government is the government that is actually taking care of
all decision that is being taken with respect to a particular destination. They are most concern for
society and at same time for external environment. They help in attracting more visitors at a
particular period of time there are many types of council that belong to a particular society or a
area. This is a type of segmentation that is done in every local government so that dividing in
various parts could result in implementation of more effectiveness in performance of overall
operations. Local government is taking all imitative as actually they are very well aware of local
scenario and hence they are given responsibility by central government to make some effort to
give a unique experience to all tourists that are visiting to their respective destination
Tourist: tourist is actually one of most important stakeholders as they are the ones who
are actually responsible for increasing revenue of a particular destination (Ferreira and Ferreira,
2018. They are Tourist are most important stakeholders as they are the ones who are actually the
main source of revenue for a particular destination. They are also very helpful in increasing the
level of tourism for a particular destination. If one tourist is having a very positive experience
then it is going to 10 more tourists to visit that particular place.
Tourism establishments and enterprises: there are certain tourism industries and
various establishments that are facilitating in overall development of tourism industry in a
economy. In case of restaurants, trains, uses, establishments there are certain factors that are
being proved to customers (Debbage, 2018) . The main aim is to provide only those services to
their customers that are required and expected by such tourists. The main aim is to offer some
best services so that if they are visiting a particular place then their experience has to be made so
bets that they were willing to visit that place again. It results in mouth publicity of a particular
tourist destination. It is very effective in attracting more tourists to a particular location as
compared to other promotional strategies.
P5) Evaluate the ways in which key stakeholders contribute to the global sustainable tourism
agenda and strategic development
Stakeholders are playing a very important role in decision making of an organisation
which is helping in development plays crucial role in making effective plans. There are many
ways in which stakeholders are contributing and that is helping in making effective contribution
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towards making of plans. There is contribution that is being made by all these stakeholders in
such tour and tourism industry:
Various tourism strategies: The environment is very competitive and a organisation ahs
to lay their focus towards attracting more number of customers which can lead to promotion of
their service. There are many opportunities that are being offered by such tourist places to such
stakeholders. For examples in case of government there is increase in revenue in form of more
taxes that are being paid by them while they are visiting a particular destination at a given point
of time. Employment opportunities in form of roles such as tourist guides, tea stalls are some of
attractive places that can help in increasing earning options for local people who otherwise do
not posses large number of options to maximize their overall revenue in coming period of time.
Role of local government: in the changing economic scenario, there are different type of
role that are being played by many people and it includes local that is tae government helping in
achievement of certain business objectives ion this tourism industry (Ramakrishnan, 2017).
There are many host communities that are offering some services such as development of
infrastructural facilities for people. It includes promotion of development of more hotels in
certain key areas those include near bus stands, railway station, airports etc. If such places are
opened then it increase ease for customers to access to hotels in limited period of time. As if the
hotel is nearby to places they want to visit then it leads to saving in terms of time and cost for
people
Various host communities: These are also focussing on benefits and interests if people
to enhance and increase their quality of life. Every organisation has to perform some functions
that can help them in increasing the quality of life of people of certain are. For achievement of
such objective one of the bets options is to use visiting tourist as a key area to make people
aware of different ways of living and better lifestyle. All such assets lead to people of society
learning something new and different. It has equal benefit for travellers also as they are bale to
understand the local culture and learn something from such type of culture. So it can be said that
there is a very positive exchange of culture between two different cultures which leads to more
addition of value and increases the level of diversity in which people are living (HASANAH,
2020).
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Focus on competitiveness: there are certain other stakeholders that ate helping in having
a competitive advantage to such tourism organisations. Such as local people are helping in
promotion of places that they are able to use some promotional tools for increasing the people
who are visiting to such places. For every particular destination it is very crucial that is important
they have something different that can help in achievement of a competitive advantage as
compared to other similar destinations
TASK 4
Covered in PPT
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Conclusion
It can be said from above discussed points that in a very organisation there are certain
aspects that have to be considered to make it run more effectively. In tour and travel industry
there are many such aspects it includes culture, environment and society that ahs to be managed
in a more effective manner. There is a specific role that is played by each stakeholders and that
has to be taken care of so that they can make their significant contribution towards fulfilment of
all laid down objectives in a given point of time. It is also very helpful for a organisation in
making sure that all aspects are being maintained for maintenance of a subsequent balance
between growth and suitability issue of environment.
.
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