Tourism Industry Development: A Comprehensive Analysis

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UNIT 1 THE CONTEMPORARY TRAVEL AND TOURISM
INDUSTRY

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Table of Contents
Introduction......................................................................................................................................3
LO1 The Development of the Travel and Tourism Industry and how the Different Elements of
the Industry Combine to Provide a Tourism Experience.................................................................3
Discussing the Key Historical Developments in the Industry and their influence on Global
Travel and Tourism Sector...........................................................................................................3
Identification and Explanation of the Different Elements of the Industry and How they
Interrelate.....................................................................................................................................4
LO2 Explaining the Factors Driving Tourist Behaviour.................................................................4
Determining and Explaining Factors that Influence Tourism Between Generating Countries
and Destinations...........................................................................................................................4
Demographic................................................................................................................................5
Technological...............................................................................................................................5
Globalization................................................................................................................................6
Economical...................................................................................................................................6
An Assessment of the Factors that underpin Tourist Behaviour and their Impact on Decision-
making..........................................................................................................................................6
Transportation..............................................................................................................................6
Hotels...........................................................................................................................................7
LO3 Determining Current Patterns and Key Trends in Travel and Tourism..................................7
Recent and Emerging Patterns and Trends in the Global Travel and Tourism Sector................7
Analysing the Significance of the Patterns and Trends to the Global Development of the
Industry........................................................................................................................................8
LO4 Investigate the Factors Affecting the Current Levels of Popularity of Different Global
Destinations.....................................................................................................................................9
Factors Affecting the Popularity of a Range of Global Destinations..........................................9
Analysis the Factors for Different Destinations and Assessing their Level of Importance to a
Destination’s Popularity...............................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

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Introduction
Tourism is the travelling process which is taken in order to get pleasure. In that context it can be
mentioned that the tourism is also one kind of practice which is used in order to attract propel
within the particular business context. Within the process of tourism the tourists are not only
attracted by the business companies but also accommodating and entertained. The discussion of
the project is based on the development process of the tourism industry. Thus within the context
of the development process the discussion part is also discussing the historical overview of the
tourism industry on the global travel and tourism sector. The driving factors of the behaviors of
the tourists are also discussed in the project. Moreover the current patterns as well as key trends
of the tourism industry are also presented through the discussion part. The affecting factors of the
tourisms industry are also discussed with the clear view within the project.
LO1 The Development of the Travel and Tourism Industry and how the Different
Elements of the Industry Combine to Provide a Tourism Experience
Discussing the Key Historical Developments in the Industry and their influence on Global
Travel and Tourism Sector
The workforces of the tourist operators are highly influenced by the historical changes that are
coming within the context of the tourism industry. In that context it is observed that the
introduction of the technological changes within the tourism sector is playing the major role in
the historical development of tourism sector. The development of the tourism industry within the
context of the technological development process is coming through the involvement of internet
services. The internet services within the tours services are introducing the new ways. On the
basis of the internet the tourists can be able to have the clear view regarding the hoisting tourist
country and also can be able to take the proper information regarding the services that the
tourism sector is offering to the customers (Sharpley and Telfer, 2015). With the fast growing of
the technology the tourism industry is also growing. In that context the tourists can take proper
guidance of the tourist spots where they want to travel. Not only that the involvement of
television, social net working sites on line videos and blogs of other tourists also help the tourist
in term of their selection. Those factors are also serving effective impact in order to bring the
historical development within the tourism industry.

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The growth process of the tourism industry is highly influenced with the involvement of these
technological equipments. The involvement of the technological devices improves and advanced
the services of the tourism industry (Liu and Chou, 2016). In the previous years the tourism
industry is investing a lot in term of their marketing and promotion. With the introduction of the
technological devices the overall cost of the tourism industry is decreased. Moreover the tourism
industry can reach at the door step of the tourists or customers with the simple process.
Identification and Explanation of the Different Elements of the Industry and How they
Interrelate
Different factors that are associated with the tourism industry are such as attraction, accessibility,
facility of the destination, price and images. Those factors that are related with the tourism
industry are playing the key role in case of the development process of the industry. In that
context it can be mentioned that all those factors are interlinked with each other. Without the
involvement of those factors the tourism industry cannot be able to take its success graph with
the proper format. Attraction is the basic element in the tourism. Through the attractiveness of
the tourist spot the tourist are coming for tourism. Thus the accessibility is involving the
transportation with proper ways. The easy and comfortable accessibility within the tourist spot is
serving the attraction in front of the tourist. On the other hand the availability of the facilities
within the tourist sport which also serve positive impact among the tourist. Furthermore the price
of the services that the tourism industry is offering to the tourists and the images that are
presented in front of the tourists regarding the tourism spot are serving high value in the tourism
(Jovicic, 2016). Through the discussion of all the elements that are linked with the tourism it can
be defined that those factors are interrelated with each other and without the presence of those
factors the development or the completion of the tourism cannot be possible.
LO2 Explaining the Factors Driving Tourist Behaviour
Determining and Explaining Factors that Influence Tourism Between Generating
Countries and Destinations
There are different factors which serve the effective impact in terms of the determination of the
tourist in case of tourism. In that case it is observed that the those factors that are associated with
the tourism industry is also helping in case of the development of the tourism sector as those

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factors helps in case of making the determination of the tourists regarding their tourism. Within
this context there is the requirement of the proper maintenance of those factors by the tourism
industry in order to develop their business with the effective format. The factors that are serving
effective impact in case of generating the connection between different countries and destination
are discussed under:
Demographic
The demographic factors are such as age, gender, educational qualification and the race playing
one of the vital roles in terms of the selection process of the tourism destination of the tourists.
Thus the occupation of the tourists is also serving the effective impact in regards with the
selection of the tourism destination. Furthermore the personal interest of the tourists can drive
the interest of the tourists in tourism. In many cases it is also observed that the personal interest
of the tourists is increasing the interest of tourists in case of the selection process of the
destination for tourism (Kozak and Kozak, 2016). The interest of the tourist within the context of
the demographic factors is reflected through the development of the tourism industry. In basic
context it can be added that the tourism interest of the tourists are increasing the global economy
of the different countries.
Technological
The enhancement processes of the technological factors that are linked with the tourism industry
are also helping in the enhancement of the tourism industry with the effective manner. Thus
through the technological enhancement the tourism industry has changed their pattern of the
travel services that they are offering to the tourists. In that regards the tourism organization are
serving technological services in order to serve proper security to the tourists. Not only that the
tourism organization are also offering other services with the introduction of the technological
equipments on the basis of the demands of the tourists. In that context it can be mentioned that
the introduction of the technological equipments within the tourism sector is simplified the
behaviors of the tourism industry and also helps in the effective maintenance of the demands of
the tourists.

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Globalization
The utilization of the work practices as well as the pattern of the tourism industry are changes
with the involvement of the practices of globalization. The expansion process of the tourism
sector is also enhancing the demands in order to adopt the globalization within tourism industry.
Thus the process of globalization is enhancing the competition within the existing business
market. On the other hand the globalization process is also helps in the attraction process of
customers towards the services if the tourism industry.
Economical
The tourism business is serving effective impact within the overall economical value of the
tourist and also to the economical value of the country where the tourism organizations are
operating their tourism business. In case of the tourism the different countries are implementing
various patterns of changes (Juvan and Dolnicar, 2016). In that regards the tourism industry
should negotiate with the right packages in order to serve the tourism services to the tourists.
Furthermore the demands within the tourism is enhancing the business of the tourism sectors and
also enhancing the economy of the hosting country of tourism.
An Assessment of the Factors that underpin Tourist Behaviour and their Impact on
Decision-making
The decision making process of the tourist at the tiem of their tourism is influenced through the
different factors. Thus the factors that are serving effective impact within the decision making
process of the tourists are also linked with the tourism hosting country and also related with the
tourism industry. The influencing factors of the decision making process of the tourists are
discussed below:
Transportation
In case of the selection of the hosting country for tourism the transportation is playing one of the
major roles. Thus the effective and proper transportation is helping the tourists in terms of their
selection and decision making process at the time of tourism. The effective transportation
services within the hosting country of tourism are serving the assurance to the tourists in regards
with their security services (Spalding and Parrett, 2019). Furthermore the transportation services

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are also including exciting offers in case of the tourism of tourist spots. The exciting offers that
the tourism industry is offering to their customers are helping in order to attract them towards
their services.
Hotels
Presence of the proper accommodation within hotels is also performing other key factors in case
of the decision making of the tourists in tourism. At the time of tourism customers are requiring
their bookings in hotels for their accommodation. The availability of the hotels with the proper
accommodation also serves the effective impact within the decision making of the customers of
tourism industry.
LO3 Determining Current Patterns and Key Trends in Travel and Tourism
Recent and Emerging Patterns and Trends in the Global Travel and Tourism Sector
In the recent years the global travel and tourism platform has experienced a lot of development.
This platform is expanding a lot more with time in this twenty first century as well. There are
specific strategies and patterns that can help the platform to emerge as a stronger platform than
ever. Many people are engulfed with the demand or the wish for travelling throughout the world.
So the demand of the people plays an important part in the growth of this global travel and
tourism platform. The tourism industries tend to throw lights upon the choices and the demands
of the people and according to that they kind of shape their strategies as well. Besides that they
tend to give more information about one place in the online platform or the advertising leaflets so
that the people can come to know more about that specific place (Liu and Chen, 2015). Besides
that there are other, patterns as well that has given a lot of substances towards the credibility of a
specific place. Besides that the global platform of travel also ensures certain discounts with
cooperating with the government of a specific place. The government has a special contribution
towards the patterns of the global tourism platform. The economy of a certain place is uplifted by
the income made by the global tourism that is why the cooperation of the government has helped
a lot in this scenario.
The world global tourism also tends to specially look over the maintenance of the different
monuments and establishments of a specific place so that they can attract more people. New
centre of attractions are also made in different places in order to attract more people. The global

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tourism organizations tend to know the exact demands and the wishes of the customers so that
they can shape the different places according to those choices. All these features are considered
as different important phenomenon in the success tenure of the global tourism platform.
Analysing the Significance of the Patterns and Trends to the Global Development of the
Industry
The different trends that are considered by the world based tourism platform have a higher
significance in the success aspect of that platform. The organizations tend to focus upon the
different preferences of the people and in this way the people can feel very important towards the
travel department. They know for sure that their opinions matters a lot in the shaping of the
different destinations. The food and the living choices of the people are also taken to
consideration because when a person tends to travel to a specific place the quality of the food
and the reception also plays an important part in the decision making process. The living quality
of the different residences in that place is very important because that tend to satisfy the
customers a lot in the aspect of the travelling (Al-Kwifi, 2015). Besides that the hotel discounts
are also given to the customers so that the place cannot be felt too much expensive towards the
customers coming from different parts of the world. Thus the organizations tend to take care of
the personal interests of the customers which are very important for accelerating the popularity
of a specific place.
Besides that the organizations also give special discounts in the visiting price of the different
places within a destination. This also encourages the people to visit that place without any
confusion. The travel expenses are cut short with the help of the continuous effort given by the
different organizations (Glaesser et al. 2017). All of these measures are certainly very important
for the organization because t deals with the selves of the customers in a positive way. These are
the reasons because of which the destinations can be overly reputed and the population visiting
that place is very high with time. This has a definite contribution towards the economy and the
financial stability of a certain place. So it can be said that all the patterns and the strategies taken
by the organization throughout the globe are very beneficial for the stability of a specific
destination and the financial condition of that place as well. The global tourism organizations
need to come up with various different strategies as well in order to ensure the business stability
over a specific place.

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LO4 Investigate the Factors Affecting the Current Levels of Popularity of Different Global
Destinations
Factors Affecting the Popularity of a Range of Global Destinations
The popularity of a certain place actually determines the success of the tourism and travel
industries within a specific place. There are different places throughout the globe which ae the
centre of the attraction due to the several reasons. These are the reasons that actually accelerates
the popularity of that place altogether. Thus the places tend to get popularity. But there are
several factors which are the sole reason behind the accelerating popularity of a specific place.
The initial attraction of the people comes from the different verdicts and recommendations given
by the close friends and family members (Halpern et al. 2015). They tend to initiate the wish for
developing an interest over that place. Thus in the first place the specific place tends to gain a lot
of popularity. The positive reviews of a place actually initiates a lot of demand for travelling to
that place because there are something interesting that can catch the attention of the popularity
throughout the globe. Besides that there are other elements as well that can initiate or accelerate
the amount of popularity associated with one single place and that can be very beneficial for the
organization as well.
If over a span of time a place can gain enough recognition then it can be also a reason for the
accelerating popularity. The laces which are already well known and recounted tend to attract the
attention of the crowd more. That is why the popular places are always high on the popularity
because it is that place which is already trusted and enjoyed by a lot of people out there. Besides
that there are other people as well who tend to rely on the popularity quotient of a specific place.
So from the discussion it can be said that the reputation of a specific place actually appears as a
very huge factor for influencing and accelerating the popularity of that place (Xiang et al. 2015).
In this scenario the city branding mechanism comes as a very benefitting strategy to win over the
population throughout the globe. If the place tends to have comprehensive information over the
social media or the online platforms then it can be easy to attract the attention of the customers or
the travelers that tend to search for the different information related to a specific place.
Analysis the Factors for Different Destinations and Assessing their Level of Importance to
a Destination’s Popularity

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A place which is popular as a travel destination tends to have a lot of specialties that can lend
them a lot of popularity from the people throughout the world. That is why it is very important to
focus upon the different factors that are related to the different destinations. The attractions or the
interests tend to be there in a specific place so that a lot of people can understand the beauty and
the importance of the place (Cornelissen, 2017). If a place has a certain historical importance
then it can actually attract a lot of attention of the people. The people tend to be attracted and
interested by the certain types of stories and the histories related to a place. This can give a lot of
credibility and stability to the existence of a specific place. Besides that those stories can be
actually the strength of a certain place. Besides the historical happenings there are a lot of other
scenarios as well that can make the destinations very popular and worth travelling. The scenic
beauty of a certain place can be very beneficial for the popularity factor of a specific place. If a
specific destination has sea or hills or jungles then it obviously add up to the scenic beauty of
that place that tend to relax the people throughout the globe who are wiling to experience the
nature and relaxation (Dinis et al. 2019).
Some important monuments and establishments can also be appeared as the centre of interest for
some places. Those monuments and the museums tend to catch the attention of the people of a
certain country or the different localities. The aesthetics of a certain place can be also a centre for
the different interests of the different people. Thus the popularity quotient of a specific place
tends to be upgraded with the establishment of different sights, different monuments and the
different museums of that place. The climate of a specific place can be also the reason for the
accelerated popularity of a place.
Conclusion
It can be concluded from the above scenario that there are several factors influencing the
popularity quotient of a specific place. The world tourism industries have implemented different
strategies to cope up with the demands and choices of the people throughout the world and that
makes this platform more successful in the present scenario. But there are certainly different
places which are in definite need for up gradation and therefore the global tourist industries
needs to implement different developed strategies to attract the attention of the people in that
places. All of these measures can be beneficial for all over the tourism industry throughout the
globe and it can have a positive impact upon the local economy as well.

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References
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Dinis, M.G.F., da Costa, C.M.M. and da Rocha Pacheco, O.M., 2019. Composite Indicators for
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