Socio-Cultural Impacts of Tourism: Natural History Museum, London

This presentation delves into the socio-cultural aspects of tourism, focusing on the Natural History Museum in London. It employs social exchange theory and Doxey's Irridex model to analyze the perceptions and impacts of tourism on the local community and the museum itself. The presentation highlights how the museum adapts to accommodate tourists while considering the potential economic and social benefits, such as providing virtual tourism facilities. It emphasizes that a rational exchange between tourists and the host community, leading to satisfactory benefits for both, is crucial for sustainable tourism. The analysis concludes that understanding the socio-cultural dynamics is essential for managing tourism effectively and that social exchange theory provides a valuable framework for assessing the perception of tourism's social and cultural impact.

Visual aid and
presentation

Table of content
•Introduction
•The Natural History museum, London
•Irridex model
•Causation theory of visitor: Doxey’s Irridex
•SOCIAL EXCHANGE THEORY
•Conclusion
•References

Introduction
 Tourism is a cultural, social and economic phenomena which entails the movement
of individual to countries or other places outside of their usual environment that can
be for a professional personal or business reasons (Fan and Qiu, 2019. ).
 Tourism play important role for a country as it not only helps in generating revenue or
economy for a country but also helps in providing thousands of job opportunities.
.

Cont.…
• Present assignment is conducted in exploring sociocultural theory
associated to consumption of tourism. In this National History museum
London is being undertaken.
• In this the destination is selected is United Kingdom. In addition to this
the main purpose of this PPT is to offer theoretical basis as well as a
framework for analysing the perception of social cultural impact of
tourism as per the social exchange theory.

The Natural History museum,
London
• The Natural History museum in London. This museum offers world
class visitor attraction. Along with a leading science Research
Centre.

Cont.…
• It has been underlined that every culture is having different as well
as curiosity about world and it is mainly uses of different people
successful. Tourism management practices required effective
knowledge of cultural tourists and understanding their motivation.

Cont..
• In context with then natural History Museum London it has been analysed
that it has been known that tourism is playing important role in the economy
of United Kingdom.
• This is recognised as 5th largest industry in this country in which it has been
underlined that UK museums are playing important role in attracting
outbound as well as inbound visitors.
• The present museum is contributing in huge manner as it is a collection of
millions of specimens and is playing important role in tourism.

Irridex model
• In the Irridex model, Doxey developed a useful framework for the analysis
of community attitudes towards tourists it represents the escalating irritation
of residents as the impact of visitor numbers increases.
• From studies in natural History Museum London a it is clear that different
regions in London would feature at different positions on the Irridex,
according to their level of exposure and the degree to which tourists and
tourism are effectively managed (Okulicz-Kozaryn and Strzelecka, 2017).

Causation theory of visitor: Doxey’s
Irridex

SOCIAL EXCHANGE THEORY
• Social exchange theory is mainly when individuals engage in exchanges if
the resulting rewards are valued, the exchange is likely to produce valued
rewards, and perceived costs do not exceed perceived rewards (Chang,
2021).
• Exchange can be symbolic and physical between group of people of people
this is similar to that the relationship between tourist and host including
certain understanding that is required to be agreed and accepted upon.

Cont.…
• In this one needs get recognised both tourists and the host which is the Natural
History Museum enter into an extreme situation which is required to be rational
and further result in satisfactory benefits.
• In this both parties act in a rational manner which is further result toward desired
benefits.
• For example the natural History Museum is making changes for the potential
economic and social benefits in which they are providing virtual tourists facilities
in order to provide better tourism services.