Heritage & Culture Tourism: Management, Conflicts & Evaluation

This report provides an analysis of heritage and culture tourism management, covering various aspects of the industry. It begins by examining the growth and development of the heritage and cultural industry, along with potential conflicts in the conservation of heritage and cultural resources, using Barcelona and Venice as case studies. The report then assesses the purpose of heritage and cultural attractions in meeting the needs of different customers, focusing on the British Museum, the Queen's House, and Greenwich Park. Furthermore, it evaluates the impact of different types of ownership on the management of heritage and cultural sites and analyzes the roles and responsibilities of organizations within the industry. Finally, the report evaluates the methods and media used for interpretation within the heritage and cultural industry for tourists, providing a comprehensive overview of the sector. The report highlights the importance of proper management, training, and technological advancements to ensure the sustainable growth and development of heritage and culture tourism.

Unit 19
Heritage and Culture tourism management
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Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
1.1 Analyse the growth and development of the heritage and cultural industry....................4
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources..........4
Discuss potential conflicts in the conservation of heritage and cultural resources................5
Task 2.........................................................................................................................................6
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers................................................................................................................................6
Task 3.........................................................................................................................................9
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites...........................................................................................................................9
3.2 Analyse roles and responsibilities of organisations in the heritage and cultural industry.
..............................................................................................................................................10
Task 4.......................................................................................................................................12
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists..............................................................................................................12
Conclusion:..............................................................................................................................15
References:...............................................................................................................................16
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Introduction
Heritage and culture tourism is important for the hospitality industry and the for the travel
and tourism sector. The report is prepared so that the learners could understand and gain the
knowledge of the heritage and culture industry. The report also aims at attracting many
people to visit heritage and culture industry in their country as it contributes high rates in the
GDP. The report states about the growth and development in the travel and tourism sector of
the heritage and the culture industry with the help of the leaflet. In the case of Barcelona and
Venice, the potential conflicts are explained of heritage and culture resources. Different
purposes are explained which are meeting the needs of the customers in attracting towards the
heritage and culture sector. With the help of leaflet impact of different types of ownership
and the roles and responsibilities of heritage and cultural industry are analyzed. Different
methods and the media are also evaluated in the tourist industry and their interpretation
within in heritage and culture industry.
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Task 1
1.1 Analyse the growth and development of the heritage and cultural industry
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources
Topic: Potential conflicts or issues in relation to conservation of heritage and cultural
resources
Date: 26th July 2018
Introduction
The portion of the project report elaborates on the proper management of the resources.
Further provided, the report has highlighted on the various conflicts that arise due to the
subject related to the conservation of the resources that are engaged in the heritage and
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cultural resources so that proper management can be done leading to the better and
elaborated position of the concerned sector.
Discuss potential conflicts in the conservation of heritage and cultural resources.
Venice (Italy): The country is famous for its varied Islands, Canals and varied monuments
that support the attraction of the tourist from a greater scenario of the global market.
Barcelona (Spain): There are many places that have a devastating effect in the minds of the
tourists that support in the better attraction and retention of the tourist for long prospects of
time (Seyidov & Adomaitienė, 2016).
However, while managing and conducting the operations of the sector there are varied issues
that emerge while management of the resources that in return tends to affect the future needs.
Some of the potential conflicts involved in the heritage and cultural resources involve:
Training and up-skilling of staff: The diverse changes in the environment requires that
proper and advanced training is to be provided to the staff members that are involved in the
conservation of the resources so that their skills can be enhanced in a better manner leading
to the better attraction of the tourist from a greater area of the market (Palatkova, 2012).
Further provided, it will assist in providing better services to the tourist enabling them to
satisfy the needs.
Advancement in the technological aspects: With the changes in the market environment
there is an emerging need with respect to the advancement in the technologies that are being
used so as to earn a competitive position in the wider market area. As such the management
of the Venice (Italy) and Barcelona (Spain) must make proper measures to adopt and
implement the latest technology so as to serve in the better manner (Zaei & Zaei, 2013).
Supervision of change: While conducting the operations the administration of Barcelona
(Spain) and Venice (Italy) is required to ensure that the changes in the external environment
are managed and conform as per the internal conditions (Laitamaki, et. al., 2014).
Overcrowdedness – The visiting of the tourist may result in over crowdedness which can
affect the normal working of the local citizens. It becomes difficult to manage due to the
increase in the population of the country.
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Wear and Tear – Barcelona and Spain are very popular for the tourist purpose and with an
increase in the same, there are chances of wear and tear of the various amenities and facilities
that are there in the country. It can also affect the various heritage sites due to the increase in
the tourists.
Environmental Issue – There are chances of various environmental issues as well as there
can be an increase in the noise and air pollution with an increase in the population and
traveling of the tourists.
Conclusion
From the discussion provided, it can be concluded that both the countries must have proper
measures so that the conflict areas can be effectively managed to lead to better operations.
With the help of timeline growth and development in heritage and culture industry is
explained. Different potential conflicts are evaluated in two countries of Barcelona and
Venice.
Task 2
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of
different customers
British Museum: It is one of the national histories for the UK and the large heritage sites
which give the greater contribution in the GDP, as these places are liked to visit by many
customers because it contains the history of the humans and the sources of knowledge.
British Museum is one of the best and the largest museum in the world which is situated in
London (Ardissono, et.al., 2012). This place contains different cultural activities of the
country and it is the combination of different historical sites.
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Source: artfund.org, 2017
Figure: British Museum
The Queen’s house: It is the largest heritage site which is located in the Greenwich, London.
In the UK, It is one of the famous and interesting buildings which are consisting of various
types of the art collection. The Queen’s house contains the art and culture of the humans from
the ancient period to the present period. These buildings or house not only provide a historic
culture of UK but also gives the information to the customers regarding the architecture of
these arts. This place also arranges the different shows of entertainment on the demand of
visitors so many customers attract this place.
Greenwich Park: It is one of the most popular parks which is located in London and it so the
one of the most popular heritage place. This place gives the explanation to the customers by
providing various guides, books, tutors, etc. This place attracts many customers as it is the
most soothing place in the London. It is one of the royal parks and many events happen in
this park (Ardissono, et.al., 2012).
Source: royalpraks.org, 2016
Figure: Greenwich Park
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Different purposes of attracting the customers in heritage and culture places are:
Education purpose: Mainly these places of museums, parks, buildings, etc. are visited by
many tourist and students of colleges and schools for the purpose of education (Su and Wall,
2014). By visiting these places they gain knowledge, skills, information’s regarding the
ancient arts and architecture (Fishman, 2014). They not only experience the different cultures
but also understand the importance of history.
Research purposes: Many people visit these places for the research purposes such as
scientists, architects, students, historians, researchers, etc. The customers visit these places to
know the various theories, secrets, mysteries, etc. regarding the history of this heritage and
the cultures. When they used to research these places they get the information regarding the
importance of these places.
Experiencing the culture and local history: Many tourists visit the places or destinations
of the heritage places, to know the information related to this culture and the local history.
They want to know the famous places, history of that place, who has built that art and
architecture of that place and much other information’s regarding the culture of the past and
the present time. Many tourists visit these places to know the surrounding and the lifestyle of
the local area.
Reliving the culture: Many tourist or different media visit those places, just to know any
stories or depict incidents which are related to this place. This place becomes an object
cantered because a unique object is owned on these places (Allen, et.al., 2015).
Entertainment purpose: Many tourist visit these places for the entertainment purposes as
many events, shows drama is happening at this places. At this places to dance, music, sounds
are providing which attracts the children’s and family also enjoy their time. At some of the
places, photos and recording are also permitted so many tourists visit as the sense of
excitement.
The Museums are built just to give information regarding the different culture and to show
the different heritage of the country (Su and Wall, 2014). As many tourists across the world
are attracting towards these places to know the information regarding the botany,
entomology, etc. of the country. As travel and tourism sector is rapidly growing in the market
so when people visit heritage and culture, a huge collection of money gathered and there is an
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increase in the rate of GDP. As these Museums, buildings, parks, etc. gives the information
about the scientific and the historic values so many customers or tourists are attracted towards
this place. These places can be visited by family members and friends to spend a better time
as this places own the entertainment shows and events also. These places present different
stories to show and mysteries to tell so many of the customers or tourists are attracted
towards this destination (Fishman, 2014). Many demands are also fulfilled of the customer’s
which are stated below:
 Many students of the college and school visit to heritage places to learn new things,
gain the knowledge and to understand the different skills (Zaei, 2013). The British
Museum and the national maritime museum give the information regarding the
heritage industry so the guides and the tutors are arranged who can give the
information regarding the history.
 The scientist also researches the historical places and museums as they are addicted to
research some new places or histories. So a place is arranged for them to do the
research and many books, instruments are provided to them for their research.
 According to the customers demand many shows, events, the drama is arranged to
entertain the customers with the light and the sound effect in the museum. This
provides information to the customers about the historic culture and traditions and
responsible for the growth of tourism in the country.
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Task 3
3.1 Evaluate the impact of different types of ownership on the management of heritage
and cultural sites
Introduction: The impacts
of different types of
ownership in the heritage and
cultural sites of management
are explained in this leaflet.
Different types of ownership
will be described in this task.
Different types of
ownership which are used
in the culture and heritage
are:
Private sector: The private
sector of ownership is which
where the people are working
individually and
independently to manage the
heritage and the cultural sites
(Allen, et.al., 2015). Their
main focus is to earn the
money but to preserve and
protect the cultural sites is
also their prime source. This
helps in generating the more
revenue by advertising and
marketing the heritage sites.
They worked under the laws
and policies of the
government and have to
follow the minimum
standards.
Public or government
sector: Many tourist places
iconic places of heritage and
culture are managed by the
public or government sector.
The government provides
protection to these sites so
that only present people but
also the coming generation
can enjoy the heritage and
the cultural places. Their
Voluntary ownership: In
this type of ownership non-
profit organizations took
place which gets their
funding’s from the donation,
charity, subscription, grants,
etc. There are many
associations and trust which
provide services to visit the
various sites such as historic
museums, buildings, and
parks by assessing passes to
the tourist. They are public,
not private and not do the
things for earning profit or
money (Su and Wall, 2014).
This organization attracts the
customers by providing the
entertainment shows and the
relaxation items which also
helps in the development of
the state. Private donors and
different grants received
from government help in the
conservation of cultural and
heritage sites.
International organization:
UNESCO plays an important
role in managing and
preserving the tourist sites.
They set rules and
regulations, guidelines to
ensure the protection,
conservation of the heritage
and the cultural sites.
Objectives of ownership
are:
The main objective for the
managing and developing the
different types of ownership
in heritage and cultural sites
is to maintain the proper
status in different
organizational bodies. The
object is also to increase the
growth and development of
heritage and cultural sites
(Zaei, 2013). Many
organization works for
heritage sites to improve
their growth and manage
their sites. The factors which
help in attaining the status
are politics factor, funding
factors, etc.
Conclusion: It is concluded
that there is the great impact
of different organizations
such as private, public,
voluntary, international, etc.
on the management of
heritage and cultural sites.
The object is also stated of
this ownership is to increase
the growth and development
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main aim is to educate the
people by working both at
the national and subnational
level (Su and Wall, 2014).
They attract many customers
around the world and attract
the customers. This
organization not only gives
the knowledge but also
provide job opportunities in
some department.
of the heritage and cultural
sites.
3.2 Analyse the roles and responsibilities of organizations in the heritage and cultural
industry.
Introduction: In this roles and
responsibilities different
organizations are explained
which are working for the
welfare of the heritage and
cultural sites (Zaei, 2013).
Different roles and
responsibilities of the
organization are explained
which helps in increasing the
growth of this sector.
Roles and responsibilities of
the different organization:
Manages the change in the
historic environment: The
main role of the organization
is to maintain and manage the
changes in the historic
environment. The organization
plan related to the different
environment and tries to
manage the different issues of
the UK. These organizations
not only construct and
conserve the places but also
promote these sites with the
different approaches. They
also maintain the changes
which are important for the
sustainable heritage
Tourism growth: The
organization roles and
responsibility is to increase
the growth and the
development of the heritage
and cultural sites. They help
in to maintain those sites
with the help of different
techniques and conservation
methods so that many
customers could attract these
places.
Research, training, and
information: To maintain
the conservation of heritage
sites the organization
arranges the meetings and
applies different approaches
to promote the ethics,
criteria, and standards. Many
books are launched in
different languages which
provide information on the
different heritage and the
cultural sites. Their role is
also to provide educational
tool and material with the
help of different training
activities (Poria, et.al.,
2013).
Advocacy: Many
Preserve the sites of
historic importance: The
organization role is also to
develop a historic
environment and do the
proper planning to preserve
and protect the sites,
buildings, parks, and
museum.
Awareness in the
organization: There should
be the conservation and the
preservation in the
organization because it is
important for the heritage
and the culture industry.
Conclusion: In this leaflet,
it is concluded that there are
different roles and
responsibilities of different
organization which is
managing the change in the
historic environment.
Tourism growth is promoted
by providing training,
research, and information
which attract the customers
and also preserve the
historic sites.
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development (Allen, et.al.,
2015).
organizations advocate by
providing and developing
the teaching materials and
workshops to increase the
awareness and conservation
in the heritage and culture
industry. It helps in
supporting the preservation
and raising the public
administration.
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