This report provides a comprehensive analysis of tourism and destination management in London. It explores the impact of tourism on the London economy, highlighting key attractions like the Tower of London and Westminster Abbey. The report discusses the role of public relations agencies in promoting the city, the importance of awareness, attractiveness, and availability in attracting tourists, and the various stakeholders involved in destination management, including businesses, local authorities, and community groups. The report also includes a stakeholder mapping analysis and discusses the challenges faced by the tourism industry, such as terrorist attacks, and the strategies employed to overcome them, such as government support and promotional activities. The report concludes by emphasizing the growth and future prospects of the tourism industry in London, including the estimated economic value and job creation potential.