HERITAGE AND CULTURAL TOURISM MANAGEMENT: Report Analysis

This report provides an analysis of the heritage and cultural tourism industry, focusing on its development and the factors that contribute to its popularity. It explores the importance of cultural and heritage conservation in reducing potential conflicts, using Tibet as a case study. The report examines the purpose of tourism attractions in meeting the demands of various consumer segments, highlighting the educational, research, entertainment, and recreational aspects of cultural sites. It also discusses the methods used by the UK government to promote the cultural industry through various media channels, including websites, social media, and audio-visual documentaries. The report concludes that heritage and cultural tourism is a significant and growing sector, fulfilling the needs of customers by providing them with knowledge, entertainment, and recreational opportunities.

HERITAGE AND
CULTURAL
TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in Poster..................................................................................................................1
1.2 Conservation of heritage culture for reducing potential conflicts. .......................................1
TASK 2............................................................................................................................................3
2.1 Purpose of tourism attraction in meeting the demands of classified consumers ..................3
TASK 3............................................................................................................................................4
Covered in leaflet........................................................................................................................4
TASK 4............................................................................................................................................4
4.1 Methods of media use for promote cultural industry. ..........................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This study is going to present the analysis the industry of culture and heritage's
improvisation and their development. In this will include the entire historical stories, heritages
and account them why that culture and heritages famous for (Baerenholdt, 2017). Tourism is
now become business through out growing concern globally. It directly or indirectly serves to
various purposes of visitors it is also exaggerated in this report. This study will almost conceal
whole aspects of geographical spots so they will reveal some instance approving and peculiar
facts which surely amaze. It will cover all the cultural and heritage management of various
commercial enterprise of the united kingdom. Usually these places and forts consist with many
untold stories in context of the past like their food, culture, natural resources, its specifically very
broad and deep concept. Tourist are attracted by these places and come to verify the myths they
heard about and actuality. This will also cover various types of ownership on the management in
this sector of heritage and culture sites and justify various kind of roles and responsibilities of
organisations. This sector of tourism basically adopt different media to promote their culture,
heritages globally which increase the rate of travellers which leads to benefit.
TASK 1
1.1 Covered in Poster.
1.2 Conservation of heritage culture for reducing potential conflicts.
Date: 11th August 2017
The case study of Tibet which has Lhasa as its capital is basically a religious pilgrimage where
so many individuals that may be visiting every year and every day. This areas is very well
known for its welcoming nature and hospitality which is been served to all the local people that
come to visit that place. So many heritage culture is included in such a category which are silk
road, great wall of china and even grand canal. Along with all these there are also some types of
underwater heritage places which are required for conserving the tourism speciality and
expectation from the visitors. All these are properly managed and monitored by government of
China.
Basically government is trying to take various moves for making the city, which includes these
beautiful places to visit, to develop so that when tourists come to these places they do not have
any issues or problems with the accommodation facilitates. By improving road, building as well
as infrastructure of the city they can attract more and more visitors. Also by reducing the tax
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policy on tourism can encourage middle class people to also think of travelling to such places.
Through all these steps there can be great increase in the number of tourists for that country.For
this country to keep up with their legacy which they have maintained from years they can
improve it by making proper changes in the goals of the tourism and culture wherever possible.
There can be some issues which arise due to effects of tourism on the government of this
country.
(Source: Efforts made to revive China's cultural heritage, 2017)
Effects of guests on destination- When there is a person that goes to a new place then it
is obvious that they wont understand the significance of that place until and unless someone
could be present to guide them. Voyagers are in propensity and basically they write their names
on spots so that they could inspect that place the next time they may visit, such activities spoils
the place and reduce the magnificence of the destination.
Induction of legacy and culture to guest: There is generally so much supply of people
who basically have all the information about the places that the tourists would want to visit.
They try to guarantee them with proper guidance of information with all the places that are
made to be showed. Recently there has been a test which is conducted for tourism, for its part to
keep up with the norms and levels of the individual to speak about the entire culture which
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Illustration 1: Heritage and cultural industry

needs to be ensured before any individual should go to that place.
TASK 2
2.1 Purpose of tourism attraction in meeting the demands of classified consumers .
Now onwards, every country wants to protect their own historical heritages and culture.
They totally belief and value them and see that heritages as their pride. It is very difficult task to
maintain and protect these important locations. Travellers generally come to these venues for
spending their vacations and see these insight of humanities values to actually relate that place.
These cultural and heritages captivating places meets the requirements of traveller in contrary
ways some of them, are as follows :-
Education :- Travellers who tends to come their and visit these cultural places to collect
all the knowledge in some their private preferences and scholarly learning . In today's scenario
many academic and education programs conduct on these places so they can learn and
understand better. They learn very unique and antic facts about there history of heritages which
is quite knowledgeable and worthy to do deep study about these. For example :- Arber
depository and Victoria scheduled some of theoretical programs and convey through many other
mediums such as plays, drama, songs which assist to visitors to interpret better (Chen, 2011).
Research Purpose :- Some traveller come there to conduct their own different
investigation function. Visitors come there and analyse and observe these technological
modifications which is preserved by the government and see other discoveries which is done by
them. There is major attractions among all the things in that museum is robots, laser harp, lie
dictators and many more. These things are quite beneficial for adopting these things and they
allow for to do some experiments there which is popular and curious among all the travellers.
Many bulk of researcher visit to these kind of historic place to solve their statement of problems
by doing deep investigation practically and bring conclusion out there and verify some of myths
with justified actuality.
Entertainment :- Specifically these places are consist many interesting thing which leads
to the source of entertainment. People go there and watch some of unique and creative things and
get to know many facts about these places. That's the reason people spend their time more in
travelling. Heritages and culture is always in trending and specifically travellers find such places
very fascinating so it takes times to observe these kind of places (Barros, 2011).
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Recreation :- In the current scenario, people are living and habitual of busier life as in
comparison with earlier times. In that initial times people did not have that much of resources
and techniques to recreate and maintain these spots. But now government and country is more
concern about these places and rejuvenate it timely. So if they take care of these forts and
heritages so it will go long they need to be cared and good maintenance along with polishing and
many more.
TASK 3
Covered in leaflet
TASK 4
4.1 Methods of media use for promote cultural industry.
Government of the UK generally use many different methods to present their features and
many chances to their land site. There are various museums and heritage places which arrange
many programmes to promote their culture through various tactics include labels, drama,
thematic stories, signs, mimes, musical plays many more. These methods basically help to
convey the visitors to get idea about their culture, places of heritages. For example :- In the
museum of London which arrange some role play drama which was based on antic historical
collection. People come to visit there from different countries to see that land sites of UK. Apart
from these internal promotional activity UK government also very active in world wide
advertisements through the large media coverage by adopting various mediums (Murphy, 2013).
They update their websites so anyone at global level can see that and get the complimentary
services by booking holiday online and many ore things. They use technology appropriately in
which it social media, electronic media includes. These are very effective method through which
people generally more focus about their business concern operations and as well as cultural sites
too (Baerenholdt, 2017).
For example :- Any of industry publish some variety of material about their company's
catalogue along with various cons and pros about these land sites. They also manage to varieties
of technologies so people should not do, too much struggle in hooking for information it will
easily available on the convenient mediums. They also make audio and visual documentaries on
their culture, food, heritages and share it with people this is also a part of doing advertisement.
These promotions generally attract to the travellers so they should carefully use the medium
which is beyond the boundary and easily accessible by all of them.
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CONCLUSION
From this above mentioned report is has been founded that heritage and cultural tourism
is the key part of travelling industries. In modern world, it becomes a fastest growing sector
which earn more profits. Because people are now tend towards learning and acquiring new
things, for this they prefer to go on cultural and heritage sites. Along with this, the present report
is included time line, growth and development of tourism industry. There is discussed various
ownerships and their roles for these historicist places. Cultural and heritage sites have a great
role in fulfilling all needs and demands of their customers by reviewing their feedbacks through
social media or personal interviews.
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REFERENCES
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McManus D., 2017. V&A Gallery London. [Online]. Available through:<https://www.e-
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