This report provides a comprehensive analysis of the marketing strategies employed by Cyprus Tourism. It begins with an introduction to the fundamental role of marketing in the travel and tourism industry, specifically focusing on Cyprus Tourism's operations. The main body of the report delves into the key roles and responsibilities of the marketing function, detailing how the marketing department contributes to the organization's revenue generation and overall success. It explores the relationship between marketing and other organizational departments, highlighting the importance of coordination and collaboration. Furthermore, the report compares the application of the marketing mix (7Ps) by Cyprus Tourism with that of a competitor, Marriott Hotels, to achieve business objectives. Finally, the report concludes with the development and evaluation of a basic marketing plan for Cyprus Tourism, outlining strategies for meeting marketing objectives, including essential elements for monitoring and assessment to promote growth and development. The report emphasizes the importance of understanding customer needs, adapting to competition, and fulfilling social responsibilities within the marketing framework.
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