HND Marketing Essentials for Travel and Tourism: Trailfinders

This report provides a comprehensive overview of marketing essentials within the travel and tourism sector, using Trailfinders as a case study. It begins by defining the crucial roles and responsibilities of the marketing function, including brand management, promotional material creation, and customer research. The report delves into how these marketing roles interrelate with other organizational departments such as HR, R&D, and finance. A key section compares the marketing mix (7Ps) of Trailfinders with a competitor, Trivago, analyzing product, price, place, promotion, people, process, and physical evidence strategies. Furthermore, the report examines the significance of interrelationships between marketing and other functional units. Finally, the report critically analyzes the key elements of the marketing function such as research and strategy, and how they interrelate with other functional units. The report aims to provide a thorough understanding of marketing principles and practices in the tourism industry.