Issues in Marketing Mix Elements and Importance of Service Sector

This essay addresses issues within the elements of the marketing mix in the tourism sector, focusing on product, price, place, physical environment, promotion, people, and process. It emphasizes the importance of the service sector mix elements and delves into the concept of the total tourism product from the perspectives of individual tourism businesses and tourist destinations. It highlights that tourism is composed of various industries like hotels, airlines, and travel agencies, each contributing individual products or combining to provide comprehensive travel experiences. The essay also references academic works discussing relationship marketing, event management in tourism, electronic commerce's role in destination marketing, and the impact of social media on consumer decisions in tourism.

Task- 3

3.1 Issues in the elements of
marketing mix
• Product: The core services offered by Titan travels
concerned with hospitality.
• Price: Price should be competitive as the market is getting
so high in each type of thing.
• Place: The place is the key factor in the travel and tourism
sector, the business can be increased only on the basis of
the place.
• Physical environment: The physical environment includes
the placement where the businessperson set up the
business.
• Promotion: The industries in tourism sector do not pay
much attention on promotional strategies.
• People: The marketing segment is done only to make sure
about the people of the society which are come up as the
customers.
• Process: The process of marketing is should be so
effective for the betterment of the company.

3.2 Importance of service sector mix
elements

3.3 Concept of total tourism product to
an individual tourism and business and
tourist destination
• Tourism is a single industry but it is made of different industries such as
hotel, airlines, travel agency, trekking agency etc. Each one of them provides
individual product or they combine together to provide travel experience. Any
visit to a tourism destination comprises a mix of several components of
different organizations. A traveler may buy all the travel components from a
commercial supplier, for example, travel agency as a single product or may
buy travel components individually from different suppliers.

References
• Palmer, A.J. and Mayer, R., 1996. Relationship marketing: a
new paradigm for the travel and tourism sector?. Journal of
Vacation Marketing. 2(4). pp. 326-333.
• Getz, D., 1997. Event management & event tourism.
• Palmer, A. and McCole, P. , 2000. The role of electronic
commerce in creating virtual tourism destination marketing
organisations. International Journal of Contemporary Hospitality
Management. 12(3). pp. 198-204.
• Hudson, S. and Thal, K., 2013. The impact of social media on
the consumer decision process: Implications for tourism
marketing. Journal of Travel & Tourism Marketing. 30(1-2). pp.
156-160.