Special Interest Tourism Product Pitch: Marketing Presentation

This presentation focuses on designing and pitching a special interest tourism product, specifically for the Indian market. It begins by defining special interest tourism and its key elements, emphasizing rewarding, enriching, and adventurous experiences. The pitch incorporates market analysis, highlighting current trends like sustainable holidays, personal challenges, and the importance of millennials and baby boomers. It also considers the impact of technology on consumers. The presentation provides a detailed description of the proposed product, destination, accommodation, transport, and activities, along with suppliers. The rationale for the product is supported by data and market intelligence, focusing on ethnic tourists and India's cultural and natural attractions. The document explores various tourism products, including natural and cultural sites, and details topographic, climatic, and hydrological attractions, along with natural events that can draw tourists. This presentation aims to provide a comprehensive overview of how to design and pitch a successful tourism product.

Presentation on
Tourism

Table of Content
 Design and pitch a special interest tourism product
 Design a well-conceived pitch that is well-matched to meet current market forces,
 Communicate a valid and justified rationale for a special interest product
 A detailed description of the proposed product, destination, accommodation, transport,
activities, suppliers etc.

Special interest tourism is defined as provision of customized tourism activities and tasks
which caters to specific individuals and groups. This is involved in providing satisfaction to
particular need or interest. There are basically four elements of special interest tourism -
Design and pitch a special interest tourism product,
service or experience to meet customer needs,
motivations and demand

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Rewarding – The customers and clients who are engaged with special interest tourism have
to learn more and express themselves. They have to expect high standards of service and
there is presence of individualized focus.
Enriching – There is enormous range of special interest tourism and in context of Holiday
Architects, it is important to provide attractive and good services to customers in order to
enhance customer satisfaction.

Adventure some experiences – Holiday Architects has chosen India as it's next special
interest tourism. This will help in attracting several people by making a report on Indian
tourism.
Learning experience – Holiday Architects knows that India is a vibrant land of starling
contrasts. This is known as one of the largest nation on the basis of area. There are different
cultures followed in India and these attract lot of tourists.
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Sustainable holidays – In context of tourist destinations, there are various resources which help
in keeping the cities clean and managing the environment. Mass tourism is a popular factor
which is involved in managing the functioning of travel agencies. When Holiday Architect is
providing service, it is important to consider the affect of products of Indian tourism on the
destination. There are few travelers who are feeling responsible for impact and influence on the
tourism. There are different ways for improving tourism services. It is analysed by Holiday
Architects that it will be easy to attract tourists by making them know about India.
Design a well-conceived pitch that is well-matched
to meet current market forces, trends and
customer demand

Personal challenge - This is a trend of consumer tourism in which travelers are searching the
experience of transforming themselves for personal growth. India is a great country where
there are several tourist attraction places. These are managed properly for enhancing the
experience of clients. It is necessary for me to manage the development of travelers in context
of living experience. Main objective of Holiday Architects is to provide good experience to the
people. That is why, they try to search new places that will be helpful in attracting clients
towards tourism attraction places.
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Millennials and Baby Boomers - The main aim of tourist companies like Holiday Tourist
is to manage the most potential clients which are millennials. They are involved in
managing technology and civilization. Baby boomers are also potential clients within
tourism. It is involved in managing and organizing good tours for people across the world.
In context of Holiday Architects, it is seen that it is essential for tourism companies to
manage the holiday plans and tours.
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Consumers and technology - These are two important factors which helps in managing
tourism companies. It is seen that purchase process of a tourism company consists of
managing all the activities and planning of tours and destination planning effectively. It
helps to manage the stay connected with the smartphones through managing presence in
social networking.
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Ethnic tourists are provided the new special interest product offered i.e. India.
Patriotic, nationalistic sentiment heavy historic tradition and cultural memory.
There are large number of people in India whose business depends upon tourists.
Communicate a valid and justified rationale for a special
interest product, service or experience, supported by
relevant data, statistics and market intelligence