HND in TTM & HM: Research Project Proposal on Tourism Marketing

This document is a research project proposal submitted by a student for the HND in Travel, Tourism, and Hospitality Management program at ICON College. The proposal focuses on the role of tourism marketing in improving a country's economy, specifically using VisitBritain as a case study. The research aims to investigate tourism marketing's impact, identify its contribution to the economy, determine its benefits, and evaluate the relationship between tourism marketing and national economic growth. The proposal outlines the student's objectives, which include understanding the concept of tourism marketing, identifying its contribution to the economy, determining its benefits, and evaluating the relationship between tourism marketing and the economy. The methodology involves both primary and secondary research methods, including questionnaires and literature reviews. The proposal also addresses ethical considerations and includes a time management plan. The research explores concepts such as tourism marketing strategies, economic values, employment generation, and foreign exchange earnings. The student plans to collect data through questionnaires and literature reviews to support their arguments. The project is designed to meet the requirements of the HND assignment, which includes a thorough investigation of a relevant topic in travel and tourism or hospitality management.

RESEARCH PROJECT PROPOSAL FORM
Programme HND in TTM and HM
Surname
Forename(s)
Email address
Department Travel, Tourism and Hospitality Management
Working title of
your proposed
research
This is aimed at helping you plan and organise your research. It is also intended to help you
reflect on possible issues of ethical concern arising from your proposed research project.
1. Research project description (brief overview of nature of
project) (Please expand as required in the space provided)
Tourism marketing is one of the important aspect for hospitality
industry as it use as a marketing tool that support in inviting more and
more customers towards the specified area or destination. Along with this
it is also related with the marketing strategies that directly focus on
influencing as well as inviting number of visitors over there. One of the
main advantage of tourism marketing is to improve the economy of
country.
2. Aims and Objectives: What do you want to do or achieve from your research
or investigation? What business issues do you want to consider investigate?
“To investigate the role of tourism marketing in improving economy of country . A study on
VisitBritain.”
It might be related to exploring or investigating functional issues such as marketing,
human resources management or operations; or travel and tourism related issues such
as the environmental impact on a destination.
Objectives - What specific steps will you take to achieve the aim of the research? Do
you have hypotheses to prove whether issues under consideration are related to any
specific factors or variables? Please try to limit to three objectives.

 To understand the concept of tourism marketing.
 To identify the contribution of tourism marketing in economy of country.
 To determine the benefits of tourism marketing for economy of nation.
 To evaluate the relationship between tourism marketing and economy of country.
3. Information required:
What information would you require examine to synthesise in terms of published
literature to justify your argument about the issues and objectives to be achieved?
Attach a list of reference related to the key sources of literature.
Concept of tourism marketing
According to tourism marketing is consider as an important term that used to business
organization to attract visitors towards the particular destination or location. Mainly, it is associated
with marketing strategies which help in promoting the tourism activities in market place with the
aim of inviting more and more tourist over-there. In UK, various places or hotspot are there which
may aid in boosting tourism marketing and at the same time also develop the economic condition.
Along with this, it is also consider as a complex concept as the tourism industries includes various
activities that help in keeping proper balance between tourist product and their travel experience.
As it also define anticipating and satisfying existing or potential visitors. By this travel companies
can easily attain competitive advantage.
Contribution of tourism marketing in economy of country
According to Kropinova, Zaitseva and Moroz, (2015), Now a days, tourism being the fastest
growing industry in the world. Under this industry, consumers has variety of choice to select the
best as per their needs and wants. Every location, destination, region are highly competing each
other in order to generate larger share within the market place. In economy, tourism marketing play
a crucial role by contributing towards the country growth and sustainability by includes various
benefits and economic values. This is the reason that, tourism is consider as an important growth
driver within the nation. As it is source of employment generation and foreign exchange earning. All
these are directly contribute in developing overall growth of the nation.
Benefits of tourism marketing for economy of nation
According to Mayer, (2014), tourism marketing is an activity by which company may
promote the awareness in visitors mind towards the specified location of destination wherein they
want to go. In this regards, tourism bring better connection among places with people and people
with people. This will develop, grow and emerge economics that directly contribute in enhancing
the economic growth within the nation. In this there are various benefits of tourism marketing for
economy of nation like growth and boost in economic activities, development of infrastructure,
source of employment generation, global connectivity and many more. All these can give boost to
economy by consumer spending, creation of jobs and many more. It drive the better growth in
tourism industries in market place.
Relationship between tourism marketing and economy of country
According to Ohlan, (2017), both tourism marketing and economy of nation are interrelated
because tourism industry highly contribute three high priority goals of developing country like
employment generation, foreign exchange earnings and generation of income. All these are
crucial as a driving force which directly contribute in developing economic growth of nation.
Along with this, it is true that tourism is hugely based on natural environment which help in
inviting more and more visitors towards the particular destination. This will increase demand and
income of tourist that assist in generating revenue. As it positively impact on economy condition
of nation is appropriate way and also promotes the cultural awareness that preserve local culture
and traditions. Furthermore, money is also develop from tourism that can using to improving
infrastructure and services as well.

4. Research methodology:
How do you plan to carry out the investigation and what specific data do you need to
collect to complete the research? What collection methods and analytical techniques
would you use and why? (Please expand as required in the space provided)
For undertaking this research primary and secondary methods will be used by
investigator to collect relevant data and information. By using primary methods,
investigator will prepare a questionnaire that includes various questions which asked
from selected participants. On the other side, secondary method help in undertaking
literature review that is based on different authors views and opinion.
5. Does your proposed research involve any of
the Following:
• Deception of participants? No
• Financial inducements? No
• Possible psychological stress? No
• Access to confidential information? No
• Any other special circumstances? No
• Any other ethical and regions issues No
6. Any other information
(Please expand as required in the space provided)
Does your proposed research involve any of the following? Time management plan
and GANTT CHART etc
Student Name Date submitted to ICON College
FEEDBACK AND APROVAL FROM THE RESEARCH PROJECT
SUPERVISOR/TUTOR
Name Date