Integrated Promotional Campaign Plan: Travel and Tourism Marketing

This report outlines a marketing plan for Thomas Cook, a prominent travel and tourism organization, focusing on an integrated promotional campaign. The strategy emphasizes leveraging online and social media channels to promote services in destinations like Morocco and Egypt. The campaign aims to attract a larger customer base by providing detailed information about the services through appealing multimedia content. The report concludes that such promotional activities are essential for achieving the industry's goals and meeting tourist demands, highlighting the importance of establishing goodwill in the marketplace through effective promotional strategies. Desklib provides a platform for students to access similar solved assignments and past papers.

Marketing in Travel and Tourism
Plan and Justify an Integrated Promotional Campaign
INTRODUCTION
Thomas cook is a very famous organization in
travel and tourism industry which requires to make
an effective strategy for capturing the minds of
millions of customers. In fact, it also conduct
various impressive campaigns or movement for
satisfying needs and wants of number of tourist.
 Thomas cook is wanting to give their administrations at
Morocco and Egypt. It is required for the organization to
better administrations at the goal with the goal that more
individuals can draw in toward the goal. The organization has
received online networking for the crusade of their
administrations at the goal. Social media is the key source
that can be utilized by the organization to give data about
their administrations at the referred to assignment. This
arrangement will help the organization to accomplish and
target more clients in the market. Web-based social
networking is best source that can be utilized by the
organization and it encourages the organization to draw in
more client in light of the fact that the medium that is utilized
for the advancement is exceptionally appealing.
Presently a day, individuals are more
impacted through the web and they utilize
web. Web is the fundamental piece of the life
of the client. At the point when a commercial
is done through web then it doesn't cause cost
load on the organization as the organization
require not to procure the representatives for
the physical showcasing of the organization.
It is required for the organization to receive
the channels that can influence the clients
more.
Promotional campaign Advancement through the online networking
channel has substantial effect over the client.
It pulls in the vast number of client toward the
association. In this sound and video medium
are utilized for the advancement of the
administrations and item. In this, the
advancement through web, TV and some
other medium that is accessible on web are
utilized. These are the most appealing
technique that have huge effect over the brain
of the client. It additionally incorporates the
ad of the item and administrations of the
organization through the web-based social
networking channel as email, you tube and
other web-based social networking stage. From the above poster it can be summarized that
campaigning is very much indispensable for
attaining the goals and objectives of overall
industry by fulfilling the demands of different
tourist. Therefore, its all about promotional
campaign which is implemented by referred
enterprise for establishing their goodwill at
marketplace.
CONCLUSION