Marketing Report: London Tourism Challenges and Solutions

This report examines the challenges and barriers faced in London's tourism sector, particularly during the summer months. It highlights issues such as overcrowding on the tube system, communication difficulties with tourists from diverse backgrounds, and the impact of cultural differences on the travel experience. The report emphasizes the need for effective marketing strategies, including improved tourist guidance, better communication through multiple channels, and a focus on providing assistance to those with physical disabilities. It also underscores the importance of local support and understanding to create a comfortable environment for tourists. The conclusion suggests that by addressing these challenges, the tube system can enhance the overall satisfaction of both tourists and locals, contributing to London's reputation and economic stability. The report references several academic sources to support its findings and recommendations.

MARKETING MATERIAL
There is high tourism in the country
during summers which is a very good
factor for the country but there are a lot of
challenges as well which are going to be
present in the country. The report is
discussing the factors which have to be
improved so that there are going to be
higher tourism and locals are also going to
be able to support this factor.
Challenges and Barriers
 There are a lot of tourists which come in London during
the summer which is a great factor for the country but the
locals are going to face troubles by reaching their work
place on time.
 Physical disabilities are finding it difficult to be able to
travel on their own even after all the improvement which
has been done on the stations (Blachetta and
Kleinaltenkamp, 2019).
 Locals have lack of attention and interests in the
announcements which are being made in the metro
station which is making it difficult to reduce the over
crowding at the station.
 There are going to be different perceptions and viewpoint
in people which would be present and they have to be
worked upon so that the experience of travelling is going
to be better.

Overcome communication issues
 There are a lot of tourists which are coming
from outside the country in the Summer
which is why they have to be guided. There
are maps which are put out on the stations
and if they are finding it difficult to be able
to reach out then they must be guided by the
locals.
 Helping the people in emergencies like the
physical disabilities since they are not going
to be able to help themselves even after all
the services which the metro station have
taken for them (Nabokov and et.al., 2018).
REFERENCES
Blachetta, M. and Kleinaltenkamp, M., 2019.
Dispersion of marketing activities in
business-to-business firms. Journal of
Business & Industrial Marketing.
Dejnaka, A., 2017. Technologization of marketing
communication–new trends. Annales
Universitatis Mariae Curie-Skłodowska,
Sectio H Oeconomia. 51(2). pp.59-68.
Nabokov, V.I and et.al., 2018. Marketing information
analysis on educational service quality in
terms of innovative activity. The Turkish
Online Journal of Design Art and
Conclusion
This is going to make the locals and the tourists which are coming in the country have a very good
satisfaction level and the services are going to match the expectations
Cultural influence
 There are people coming from all around
the world and they are not going to be
aware of how tube system work in
London which is why they have to be
guided by the locals and the locals have
to be understanding so that they can have
good communication with them. It is
important for the locals to help because
even after all the measures which tube
system has taken there are a lot of issues
which are being faced by the tourists
since they do not understand the
language and they do not understand the
working of tube system as well.

NOTES
There are a lot of challenges which are present because of communication which is present
in London because there are a lot of tourists which come in the country in summers. There
has to be right strategies which the tube system must take so that they will be able to
function effectively and make the tourists also have a pleasant stay in the country (Dejnaka,
2017). People coming from China are only knowing few of the key words and they need
assistance which can be provided by the locals as well therefore it is important for the locals
to be aware of this factor so that there are going to be higher performance. It is because the
people are not aware of the maps and guiding that they do not want to travel and make the
economic stability increase in the country therefore it is important for the people to support
this factor so that there is going to be higher performance. There is a difference of culture as
well and there are different modes of transportation which they have in their own countries
which is why the locals have a perfect idea and they would also help the tourists to feel
comfortable in the country as well which is going to be good for London reputation in the
world. More the challenges and barriers are worked upon with the help of the right strategy,
tube system will be able to provide the right services and comfort to them as well (Sample,
Hagtvedt and Brasel, 2020). There must be good understanding and respect for the tourists
which are coming in London so that there is going to be a comfort zone which the locals
can create for them so that they would like to travel again and make the economic factor of
London develop further.