This report examines the challenges and barriers faced in London's tourism sector, particularly during the summer months. It highlights issues such as overcrowding on the tube system, communication difficulties with tourists from diverse backgrounds, and the impact of cultural differences on the travel experience. The report emphasizes the need for effective marketing strategies, including improved tourist guidance, better communication through multiple channels, and a focus on providing assistance to those with physical disabilities. It also underscores the importance of local support and understanding to create a comfortable environment for tourists. The conclusion suggests that by addressing these challenges, the tube system can enhance the overall satisfaction of both tourists and locals, contributing to London's reputation and economic stability. The report references several academic sources to support its findings and recommendations.