Tourism and Consumer Behavior: How Social Media Drives Marketing

This essay examines how the tourism sector utilizes social media platforms like Instagram, Twitter, and Facebook to promote destinations and influence consumer behavior. It highlights the importance of tourists sharing their experiences online and how this motivates others to visit those places. The essay discusses strategies such as promoting social media pages and using paid advertising to reach a wider audience. It also identifies key factors influencing consumer behavior in the tourism and hotel industries, including climate and hotel prices. The essay references academic sources to support its analysis of consumer behavior in the context of tourism and hospitality.

Understanding Customers

How tourism sector promotes itself through
using social media platforms
Social media plays an important role in promoting the tourism
sector and the three big social media platforms that has an
major impact on the tourism industry are Instagram, twitter and
Facebook. The tourists love to share their experience on their
social media handles which moreover motivate their viewers to
visit that place. The ways the tourism sector use the social
media for conduct the marketing are:-
.

Continued
Promoting their pages:- Major tourism industry
makes their pages on their social handles and promote
their content by promoting it. Instagram offers a
facility of promoting the contents by paying some
monetary charges which moreover helps them to
cover a large audience and attract more customers.

Factors that influences the consumer
behaviour in tourism industry
Climate:- The climate is the major factor that can change the
behaviour of tourists because an individual majorly visits
some place to see the beauty of the place. If the climate
conditions are good then the tourists will more favour to visit
the place but if the climate conditions are bad then it
decreases the chance of tourists to visit that place.

Factors that influences the consumer behaviour in hotel
industry
Hotel Prices: - This factor has a great influence on
the consumer behavior because if the price is not
affordable for the consumers then it may change the
mind of customer to get into the hotel and vice
versa.

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family takaful mediating role of perceived trust. Asia Pacific Journal of Marketing and Logistics.
Singh, P. and Giacosa, E., 2018. Cognitive biases of consumers as barriers in transition towards circular
economy. Management decision.

Thank you