Marketing in Travel and Tourism: Promotion Mix and Strategies Analysis

This report provides an overview of marketing in the travel and tourism sector, emphasizing the integrated nature and role of the promotion mix. It examines various promotional tools, including advertising, sales promotion, public relations, personal selling, and direct advertising, and explains how these tools can be effectively used by companies like Thomas Cook to attract customers, increase sales, and maximize profits. The report also discusses the importance of a systematic promotional plan and the use of technology in modern marketing strategies. The conclusion highlights the crucial role of marketing in the success of travel and tourism businesses, especially in a competitive market. The report uses Thomas Cook as a case study to illustrate the practical application of marketing principles in the industry.

Marketing in Travel and Tourism
Integrated nature and role of promotion mix
INTRODUCTION
Marketing is explained as a wide activity or a term which is very beneficial for each
and every sector who are making their operations in market. It is defined as an
activity in which an organisation makes delivery of good quality of services and
products to their consumers. This activity will be supportive for a company in
increasing sales as well as maximizing profits and revenues. All various practices or
activities in tourism and travel sector will help industry in getting high amount of
customer satisfaction
Personal selling: This is another way of selling of
products by which an organisation can increase its
profit. Manager of Thomas cook is promoting his
services by using this tool. According to this tool a
there is face to face interactions between seller and
buyer so seller can better define about his offering and
also better understand needs and requirements of his
customer. For this purpose, an organisation is
appointing a person who personal y interacts with lots
of different customer and gain information about their
choices and preferences
PROMOTIONAL MIX
Advertising: It is very common tool of promotion which is paid form of
promotion of different goods and services. With the help of this tool Thomas cook
can make a tour and promotion of their services. A tourist company can make
advertisement of their tour packages on various social media like Facebook, twitter
and Instagram also. Given company can also transfer information to various
customers. Thomas cook has to pay for advertisement of their goods and services.
Apart from that there is no face to face interaction between tourist and advertiser.
2. Sales promotion: It is short form or sub activity of the promotion technique. It
focuses on sales of goods and services of cited company. It is like a small part of
whole promotional activity by which an organisation is increase its profit and
revenue. Thomas cook can use this tool for attract various visitors towards
destinations. Company can give discount offer and gifts with tour packages so
visitors want to prefer these destinations because they are economic so tourist take
interest to come more than one time.
3. Public relations: A tourism industry can also promote of their products and
services by maintain good public relation. Goodwill or good image can be created
by good relations with the public. Because information of public is important to
identify needs and wants of different tourists than organisation can attract more
tourists. Thomas cook can solve complaints of their customer by use of this tool.
4. Personal selling: This tool of promotion includes face to face interactions
between seller and buyers. Thomas cook can use this tool by connect personally
with the customers to give them best services which have to be convenient for
them. In this technique seller give demonstration to buyer.
5. Direct advertising: With the help of this tool cited company can increase the
sales of tickets and also provide information of various discount offers to
customers.
When an organisation wants to promote their core
goods and services before that they have to prepare a
systematic al plan so that they full fill the main
objectives of promotion programme.
Advertisement: In current scenario advancement in
technology is bring a modernisation in promotional
tools which are using in different platforms to target
large number of people. Advertisement is already a
technological tool for promoting goods and services
which offering to many numbers of clients.
This is most effective tool to attracting the people of
society. An organisation can give advertisement on
various ways like newspapers, magazines and
templates also. They can also give ads on many social
media tools such as twitter, Instagram and face book.
So basically Thomas cook can give advertisement in
various ways and attract different tourists.
Given organisation tie up with accommodation places
such as hotels and apartments. Organisation make
agreement with other parties such as banking and
financial services so they can deliver their best services
to various visitors.
An important role is being played by marketing in
business of tourism and travel. In the situation of
Thomas Cook which is one of the main brand in tourism
and travel sector, marketing is defined as the key
element for the success of the firm. The holiday package
of Egypt and Morocco is very famous among people of
UK and also among foreign customers. Therefore, the
earning of company is maximising daily.
CONCLUSION
PROMOTIONAL PLAN