Service Sector Marketing Mix and Total Tourism Product: Thomas Cook

This report examines the marketing strategies of Thomas Cook, focusing on their Summer 2018 holiday packages to Morocco and Egypt. It delves into the traditional marketing mix elements of product, price, and place, highlighting issues and potential improvements. The report also emphasizes the importance of the service sector marketing mix, including people, process, and physical evidence, in the travel industry. Furthermore, it explores the concept of the total tourism product, considering factors such as destination attractiveness and accessibility. The analysis incorporates relevant references and aims to provide a comprehensive understanding of marketing within the context of Thomas Cook's tourism offerings. Desklib provides students access to similar solved assignments and study tools.