Tourism and Media Report: Budapest Destination Perception Analysis

This report provides a comparative analysis of print and audio-visual media's impact on pre-trip perceptions of Budapest as a tourist destination. It begins with an introduction to the role of media in tourism, highlighting its importance in shaping information and influencing travel decisions. The report then delves into the analysis of print media, such as newspapers and brochures, examining how they provide information about destinations, including images, offers, and packages. It explores the role of print media in providing essential information to tourists. The report also examines the impact of audio-visual media, particularly advertisements on television. It discusses how advertisements can attract tourists and influence their decision-making process. The report concludes by comparing and contrasting the two types of media, highlighting their respective strengths and weaknesses in the context of tourism, emphasizing that audio visual media is more attractive and has global market due to internet. The report references various sources to support its analysis, including academic journals and books on tourism and media.

TOURISM AND MEDIA

Table of Content
INTRODUCTION...........................................................................................................................1
Perceptions of Print Media for Budapest.....................................................................................1
Perceptions of Audio Visual Media for Budapest.......................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Media is the process of mass communication to provide information about any subject.
Due to increase the tourism efficiency of media is also very essential to provide effective
information and develop tourism industry effectively. Report provides comparison between print
media and audio visual media to develop effective perception before trip to Budapest. This report
provides a brief explantation of types of media which are most effective in providing accurate
information to make informed decisions.
Perceptions of Print Media for Budapest
It is very essential for me to analyse all the information for me before I travel to Budapest
from different types of in media (Sigala, 2016). I examined that there are different types of print
media and I gained my information form newspaper and brochures which provided me with
more information about different destination from different point of view. This also helps me to
gain better opinion about all the destination which are there in Budapest make proper plans
which helps me to provides relaxation during my trip. Newspaper also provided me with
different images and hotel names with offers and packages (Yoo and Gretzel, 2016). I have been
looking forward to learning more about Budapest before travelling to be prepared and understand
all the policies and laws to protect myself from any trouble and improving my social
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responsibilities as a tourist. Print media helped me to learn that it is very essential for me to
understand many factors which are applicable on that destination which I do not know. Brochure
had all the information about the destination with a map to provide better understanding of the
location. This helped me to calculate cost of travelling to increase my efficiency in the Budapest
trip effectively (Smith and et.al., 2018). I developed better understanding that it is very essential
for me to become more informative before the trip as it also save much time which travelling and
also increases the satisfaction effectively. The best think I perceived about newspaper is that I
can carry it with all the information on which also saves my time to search the same information
again. Print media can easily target on the population to attract them and provide them
information, newspaper is the basic medium of information which every person reads to gain
better information about their surroundings and maintain the quality of local news delivery
effectively. It also helped me to learn that it is very essential for me to develop effective learning.
This is very essential for me to have physical information in my hand to develop and effective
plan for my trip and increase thee effectively. Print media helps to develop better bonds between
different location and also develop effective transportation channels to provide information from
all over the world (Hamouda, 2018). I think that information on the newspaper is more evident
and can be trusted to make decisions effectively.
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Perceptions of Audio Visual Media for Budapest
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I feel like the audio visual have a huge impact on people and specially the advertisements
which the organizations have. Audio visual is a very attractive form of video which can attract a
lot of people in purchasing the item (Yoo and Gretzel, 2016). I saw this Budapest advertisement
on television which was very colourful, attractive and sounded so peaceful that it wanted me to
travel to that location. Television advertisements can be very helpful to make the tourism
increase of the location. I feel like it can make such an impact on people that the advertisement
can stay in the mind for a long time. Advertisements make the place look so beautiful that I feel
like visiting it at least once. The audio has to be soothing in the advertisement which I felt like
they were just brilliant and the visual which I saw of the place was also very extra ordinary. I feel
like this can make a great impact on the children specially while learning. The awareness which
the audio and visual have is excellent which is why I also got attracted to it very much.
Technology has really made a huge impact on my life and I have started making decisions from
the things I see online. I also increased my experience as I learn from a study that human is more
attracted to images and visuals and also remember them for long time (Hill, 2017). This also
helped me to understand the potential of Budapest tourism industries and accommodation
industry effectively. There were many advertisements due to increase in competition in Budapest
which helped me to learn that best services to adapt and increase my satisfaction with low budget
(Linden and Linden, 2016). I have also learned that audiovisual media helped to me get a vision
about the destination effectively. I am more focused on the audio visual medial which also
helped me to in with the cultural values which is provided in the advertisement effectively.
Audio visual advertisement created the following impacts over individuals in society.
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Improves knowledge, Advertisements improved my knowledge in respect to culture and tradition
of Budapest (Park, Kim and Choi, 2019). I could analyse and assess different aspects of culture
and tradition of Budapest that will be a part of my journey.
Improves decision-making, I could go through the advertisement in regard to the travelling
campaign of Budapest that has guided me in taking my travelling decision. After seeing the
advertisement all my doubts regards to the Budapest get clear. I could make my mind clear in
regard to visiting places at Budapest.
CONCLUSION
From the above perception it is concluded that there is a big difference between print
media and audio visual media even though they all provide information in context to tourism
industry but there are many factors which impact the perceived values to process this
information. it was analysed that print media is more effective in designing all the types of
information which is more evident in nature and many old age people still rely on print media.
However, due to increase in technology audio visual media helped tourism industry to provide
better experiential information with the helps for advertisements and it provided more
information about all the types of media. Audio visual media provided with effective
understanding for tourist to make decisions as the information is more attractive and it is very
effective marketing strategies to develop effective perception to attract them to become more
satisfied. Television advertising helped to gain more information about destination to help tourist
understand their speciality and make plan to go in that location to fulfil their desire effectively.
Print media is effective when it is an open invitation for any corporate meetings as it stays there
for while. Due to rapid change in the tourism industries globally. Whereas, audio visual media
has the ability to change according to the change in the environment to provide better
information. internet is the best platform as audio visual medial and it also expanded globally to
exchange information with many digital technology to increase the satisfaction level of tourists
effectively. I was also analysed that print media is localized whereas audiovisual in the present
time has global market due to internet to connect global economy and tourism with each other. It
was very effective to attract more tourists in the global environment effectively (Willems,
Brengman and Van Kerrebroeck, 2019). From the report It was also analysed that it is very
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essential to determine all the types of media to gather all the information to make effective
decision.
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REFERENCES
Books and Journals
Hamouda, M., 2018. Understanding social media advertising effect on consumers’
responses. Journal of Enterprise Information Management.
Hill, S.E., 2017. Alternative Tourism in Budapest: Class, Culture, and Identity in a Postsocialist
City. Lexington Books.
Linden, H. and Linden, S., 2016. Fans and fan cultures: Tourism, consumerism and social
media. Springer.
Park, D., Kim, W.G. and Choi, S., 2019. Application of social media analytics in tourism crisis
communication. Current Issues in Tourism. 22(15). pp.1810-1824.
Sigala, M., 2016. Social media and the co-creation of tourism experiences. The handbook of
managing and marketing tourism experiences. pp.85-111.
Smith, M.K and et.al., 2018. Non-planning and tourism consumption in Budapest's inner
city. Tourism Geographies. 20(3). pp.524-548.
Willems, K., Brengman, M. and Van Kerrebroeck, H., 2019. The impact of representation media
on customer engagement in tourism marketing among millennials. European Journal of
Marketing.
Yoo, K.H. and Gretzel, U., 2016. Use and Creation of Social Media by. Social media in travel,
tourism and hospitality: Theory, practice and cases. 189.
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