BA/FDA International Tourism: Destination Media Analysis of Budapest

This report provides a comprehensive destination media analysis of Budapest, examining both print and audio/visual media sources to understand their influence on perceptions of the city. The analysis includes a detailed examination of a magazine as a print source and YouTube as an audio/visual source, evaluating their purpose, audience, tone, and the perceptions they create. The report utilizes a perception toolkit to structure the analysis, comparing and contrasting the media images to ascertain the pre-trip perception of Budapest. The findings highlight the strengths of each media type in promoting Budapest, with magazines offering detailed information and visuals, while YouTube provides engaging video content. The conclusion emphasizes the positive perception of Budapest generated by both media sources and their effectiveness in generating interest in the destination. The report also references relevant academic sources to support its arguments.

DESTINATION MEDIA
ANALYSIS- PRE-TRIP

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Print media sources for Budapest................................................................................................1
Audio or visual media sources for Budapest...............................................................................1
Analyses both media sources individually using perception toolkit...........................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Destination media analysis is the procedure used to identify pattern of tourism and create
tourism in nations. The current report is based on Budapest , as one of the best destination in the
world. This study explain source of print media and audio or visual media, and also analyse
these sources by using Perception toolkit.
MAIN BODY
Print media sources for Budapest
Print media is one of the basic and oldest forms of interaction and communication,
including weeklies, banners, newspaper, magazines and other forms of printed material (Jensen,
Mackey and Jayatileke, Memjet Technology Ltd, 2018). The contribution and support of print
media in sharing information and provide knowledge is remarkable. It is form of advertising that
uses physically printed media sources, mentioned below-
Magazine-
It is one of the best print media source and specialized marketing media method that
serves entertainment, informational and other specialize needs of business and consumers.
Specific magazine subject appeal to particular target units more so than a newspaper or
other print media source advert.
In recent time, Magazines as print media source are very essential because they offer so
many things and broad info that a newspaper cannot. It server specific function to community
such as marketing services, entertainment and surveillance.
Audio or visual media sources for Budapest
Audio media refer to analogue tape cassettes as well as to computer files containing
audio in any number of electronic formats (Collins and et.al, 2019). Audio media are sound that
are produced, transmitted and received through high fidelity waves that are heard and see by
using different equipment. There are various type of audio or visual media sources are available,
that can be used for Budapest.
YouTube-
It is one of the most popular and fast source used to share information and advertise
destination places. The main benefit of uploading video and imbedding them in this source from
a advertisement perspective is that YouTube adds richness to a websites and bring
accommodations to notice of potential consumers.
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Analyses both media sources individually using perception toolkit
Perception toolkit helps to structure further analysis of two media sources used for
Budapest.
Types of media
Magazines is source of print media YouTube is types of audio media
Purpose of media source
The purpose of this media source is basically
to give information and content about
Budapest to read. Its cover page serve various
purposes. Chad Hurley, Steve Chen and Jawed
Karim are accountable for creating this media
source, it is designed to promote specific
services or products (Allen, 2020). For
example, YouTube is used to share created
videos about many things such as destination
place, holiday journey, experience, music feast
and other. The purpose of utilizing this method
is to give deep information about this city and
provide advertiser a opportunity to data with
their readers about Budapest (Thelwall, 2018).
It is considered as one of the most photogenic
cities in Europe, this city if famous for its
peppered with 19th century architectural
workers along with Danube river. Magazine is
high included media as readers pay a specific
or premium price for it and it is not dumped
after reading. It can be distinguished into
regional, local, national, weekly and quarterly
magazines. It is periodical advertising
containing illustrations and articles, often on a
For young people, YouTube is used to watch
how to guides, hacks, music videos etc. the
purpose of this media source is to share and
post original video content that cater
appropriate information to audience (Smith
and et.al., 2017). Creating ministries
international are accountable for distribution
and creation magazines in US itself. Its is
designed to entertain and inform people about
different things. For example, magazines are
used to provide info about the top services and
goods. The main function of this source is that
users can search for and watch interesting
videos, find out the live promotion activities
for this city, like videos, and creates their own
playlist to manage group video together. It
recognized as free to use service and can be
good place for youngster to discover things
they like and interested in. It is used to watch
videos about the world's best travelling places
or cities including Budapest in the world, and
also utilized to watch music concert, comedy
shows, cooking recipes and many more videos
related to different things. When visitors get a
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specific aimed or subject at particular
readership. Magazine is usually contains
essays, articles, recipes, stores and other
things, it was directed at special and general
audience, mostly published on monthly or
weekly basis. Range of magazines are bought
by local people for entertainment and
information reason, the most common reason
for using this source is to reach specific target
market to generate awareness about Budapest.
lot of good content that is helping to chose
location for holiday, they stay longer and like
to come back and visit more (Roe, 2017). This
source help to generate traffic, it means that
nice influence of adding extra content on
YouTube channels is that it drives more
people. Individual can find out more
information about Budapest by using this
source more than other way accessible around.
Audience
Magazine often use a gender profile to gain
attention of their audience. There are more
than one potential people, it usually targets
educated people who are able to read and
understand content. They give positive respond
to this media source and used while travelling.
For example, person who like to travel a lot
and interested to read effective content always
carry a magazine.
Young people are the target market of
YouTube as audio media source. Number of
youngster are using this source to gather
information as well as provide detail about
specific things like travel journey. In recent
time, YouTube are used by most of the people
to show their creativity and share personal
information. People give quite positive
response to this media source, they like to
share and get clear video content. Individual
potentially use YouTube to learn something
new and watch live videos.
Tone of media source
The tone of Magazines as print media source is
quite positive, it shows Budapest in positive
light. Along with it, information about
Budapest was easily and effectively spread in
wider area by using magazines because people
pass it on to their family and friends which
YouTube as audio media source is home of
viral method, the term for a video that spreads
quickly to a wide audience on internet. The
tone of this media source is confident. For
example, YouTube is used for Budapest, with
the help of using this source marketer spread
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will increase influence of advertisement. The
titles of magazines are well respected in their
area, so advertisement in these for Budapest
will increase its popularity. For example, the
tone of this media source light-hearted and
biased, it offers a light-hearted look at
everyday life (Malik, 2017). Lifetime
magazines focuses on offering a joyful,
humorous and relaxing escape from every day.
information about the beauty of this city and
famous places that drive travellers towards it, it
can be created with high confident level
because people can see it live and identify the
facts related to it.
Perception created
Magazines permits presentation of an
elaborated ad content along with illustrations,
images and colours. Here, magazine can utilize
to promote Budapest, it is most popular city
and capital of Hungary. This destination in
Magazines represented in form of images and
pictures. The positive perception of destination
created by this media source, that highlight its
beauty.
It gives local people more content about
Budapest, one excellent reason to add video
clips is to give travellers more content (Tényi
and et.al., 2016). For example, with the help of
this media source, positive and effective
perception will be created. People can see
range of videos related to this destination.
Media theory
Effect theory was applied to this media source,
it affects in positive manner. People react to
info they have been exposed to from
magazines in effective and good way. They
like to see and read about destination that
increase interest to visit Budapest.
Reception theory, can applied in this media
source where thousands of people watch
channels on this source that help to obtain
short and simple view of Budapest and give
chance to known more about this city.
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CONCLUSION
The benefits of magazine include ability to reach at target audience, generate awareness
and spread info about Budapest. Most people like to read magazines as it give them clear
information about destination with clear images that gain people attention towards visit
Budapest. It offers a long form writing instead of having short stories or clips in a YouTube, it is
published on good quality of paper. From above media analysis, the perception of people about
Budapest is quite positive, they like to short description with relevant info. It has a long life
more than other sources, it can be found at anywhere either waiting rooms or offices.
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On the other hand, from above analysis it has been concluded that YouTube is the best
audio media source utilize for Budapest, it is considered as video sharing services where people
can watch, share, like, upload and comment their own as well as other. Number of videos
related to this destination can be accessed on tablets, via smart phones, laptop and personal
computer systems. It highlights the beauty of Budapest in positive and effective manner that
create good perception among people mind, instead of magazines.
Furthermore, the similarities between magazine and YouTube is based on their purpose
that is to promote Budapest all over the world that create positive perception of destination pre-
residential trip.
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REFERENCES
Books and Journals
Allen, G., 2020. Magazines as Alternative Sites of Artistic Practice. The Handbook of Magazine
Studies. pp.261-277.
Collins, M.T and et.al, 2019. Audio media streaming device. U.S. Patent Application 16/397.
236.
Jensen, D., Mackey, P. and Jayatileke, S., Memjet Technology Ltd, 2018. Printer having guide
for guiding print media around curved media path. U.S. Patent 10. 160. 233.
Malik, A., 2017. The Other Half of Happiness: The laugh-out-loud queen of romantic comedy
returns. Bonnier Publishing Fiction Ltd.
Roe, D., 2017. Going it alone: how national magazine freelancers structure their work to make
money, find purpose, and improve their lives (Doctoral dissertation, University of
Missouri—Columbia).
Smith, K and et.al., 2017. YouTube and Millennials.
Tényi, D and et.al., 2016. Concussive convulsions: a YouTube video analysis. Epilepsia. 57(8).
pp.1310-1316.
Thelwall, M., 2018. Social media analytics for YouTube comments: potential and
limitations. International Journal of Social Research Methodology. 21(3). pp.303-316.
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