Effective Media Strategies for Tourism: Dreamland Margate Case Study

Desklib provides past papers and solved assignments for students. This presentation analyzes media strategies for tourism promotion.

PUBLIC RELATIONS AND PROMOTIONS IN
TRAVEL AND TOURISM

Table of Contents
• Slide 3-5: Identify and analyse the key media
• Slide 6: Relationship between Public Relation
(PR) and Media
• Slide 7-8: Appropriateness of the selected
media
• Slide 9-10: Reference List

Identify and analyse the key media
The national tourism agency named VisitBritain
can opt to make use of different types of
approaches to media so that it enables them
to promote tourism in Dreamland Margate.
This section discusses some of the important
approaches to media that could be used in
order to promote tourism successfully in the
selected tourist destination.

Identify and analyse the key media
• Online Media: The type of
media that is circulated with
the aid of television, radio
and other digital medium is
regarded as online media.
• Print Media: The news
presented to the common
mass with the help of
newspaper, articles,
brochures, and leaflets falls
under the category of print
media.

Identify and analyse the key media
• Electronic Media: The
importance of electronic
media could be seen in the
ways tourism companies
should look to promote
television shows.
• Social Media: Social media is
one of the most important
aspect by which the
organisation aims to reach
out to their target customers
in their operational market.

Relationship between Public Relation (PR)
and Media
There is a complex
relationship existing
between the media and
department of Public
Relations. The role of the PR
department involves
gathering of important
news articles so that it can
be used in the development
of their services for
Dreamland Margate.

Appropriateness of the selected media
• Electronic Media: The use of
electronic media is mainly done in
order to make sure that the
organisation is able to reach out to
a large group of targeted customers
and communicate about the
services and products that they are
offering in the market.
• Online Media: This type of media is
mostly used in the travel and
tourism sector. It is considered as
one of the easiest methods of
reaching out to the target
customers.

Appropriateness of the selected media
• Print Media: This can be
regarded as one of the
oldest method of promotion
that could be used by the
tourist operators. Despite
being one of the oldest
forms, customers still have a
tendency to go through the
pages of magazines in order
to read about some of the
latest updates on tourism.

Reference List
• https://cdn.ymaws.com/www.aded.net/resource/resmgr/Media/
Media_Outlet_Types_7_2_2014.pdf [Accessed 23 Apr. 2019].
• Chedeau, C.S.B. and Friggeri, A.T., Facebook Inc, 2017. Optimizing
electronic layouts for media content. U.S. Patent 9,569,501.
• Danesi, M., 2018. Understanding media semiotics. Bloomsbury
Academic.
• Eberl, J.M., Boomgaarden, H.G. and Wagner, M., 2017. One bias fits
all? Three types of media bias and their effects on party
preferences. Communication Research, 44(8), pp.1125-1148.
• Emmerson, S. ed., 2016. Music, electronic media and culture.
Routledge.

Reference List
• George-Palilonis, J., 2016. A practical guide to graphics reporting:
information graphics for print, web & broadcast. Routledge.
• Kelly, L.D., Jugenheimer, D.W. and Sheehan, K.B., 2015.
Advertising media planning: a brand management approach.
Routledge.
• McDonald, K., Jukes, S. and Starkey, G., 2017. Understanding
Broadcast Journalism. Routledge.
• Sajid, S.I., 2016. Social media and its role in marketing.
• Waddell, T.F., 2018. What does the crowd think? How online
comments and popularity metrics affect news credibility and
issue importance. New Media & Society, 20(8), pp.3068-3083.

Thank You