An Analysis of the CSIRO Mega Trends in the Tourism Industry

This report delves into the mega trends impacting the tourism and travel industry, drawing from the CSIRO's 2009 global foresight project. It examines key trends like "More from Less", the decline of biodiversity, shifts in global economic power ("Silk Highway"), aging populations ("Forever Young"), increasing reliance on technology and high customer expectations. The report analyzes the opportunities and challenges presented by these trends, considering political, social, cultural, and economic factors. It assesses the relationships between tourism and relevant content areas, such as commodity culture, visual culture, and media culture. Finally, it offers recommendations for the marketing and management of tourism-related industries to ensure future competitiveness, focusing on how to navigate demographic shifts, address environmental concerns, and adapt to evolving economic landscapes and technological advancements.

Mega trends in tourism and
travel industry

Table of Contents
INTRODUCTION...........................................................................................................................3
First Megatrends - More from less..................................................................................................3
Second Mega trend Going, Going……Gone ?...............................................................................5
Third Mega trend The silk Highway..............................................................................................7
Fourth Mega trend Forever young...................................................................................................9
Fifth Mega trend Virtually here.....................................................................................................10
Sixth Mega trend Great expectations............................................................................................12
Conclusion.....................................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The following report is based upon megatrends which were given by CSIRO in the year
2009 as a global for site project (CSIRO,2012). The main objective of this kind of project is to
inform internal as well as long range investment choices of planning. various information and
data is provided by this team in order to manage the megatrends within the tourism and travel
industry.
First Megatrends - More from less
What is the more from less megatrend? (from Article/author) should be related to tourism &
hospitality industry (30 )words
The first mega trend is more from less. There is drastic change in the global population
across the world. In UK, there are people who have come from various countries or regions for
tourism and travelling. As there is growth in population since last 10 years, the tourism and
travel industry has been impacted a lot.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
From the statistics, it is analysed that population of Africa is growing at a faster rate and it can be
concluded that it will be doubled by 2050. On the other hand, the population of Europe is
shrinking. In context of Latin America, there is high mortality. In Japan, the average rate of age
in 2050 will be 53. This kind of demographics has concluded that there are implications of
tourism at both local as well as global level (Abeyratne, (2017)).
What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)
There are both opportunity as well as challenges faced because of the mega trend.. according to
travel and tourism industry, it is found that there is multifaceted demand shift on the basis of
generational changes and also demographic changes. The hospitality industry is basically
designed for catering the middle aged business and also for leisure tourist of advanced economy.

The opportunity within this megatrend is that the areas where population is increasing, the
tourism and hospitality industry can enhance the business. Because of state development of
economics, there is increase in the contribution of travel and tourism.
Opportunity
 The biggest opportunity which associated with this mega trend is that increase in the
number of population help in attracting large number of tourists coming to the country.
 Other opportunity is to increase the profit by tourism and travel industry.
Challenge
 The main challenge is to manage the different generations by doing continuous
innovation in the service.
 Other challenge is to provide new and innovative services within the tourism and travel
industry.
Recommendation how to overcome on these challenges(100 words)
These challenges can be overcome by doing innovations which are like by different
generations of population. Basically, there are various travel preferences for generation Z tourist.
This is concluded that because of the hi access to information as well as higher education, this
type of travel segment must be provided innovation so that travel and tourism industry can be
profitable. Also so there will be e some services specially for the middle aged people who want
to have luxurious stay and travel for business purpose.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)
Political factors - when operating services in different countries, it is important that population
of that country is analysed properly and different legal and political issues in that country must
be evaluated. This helps a company of travel and tourism to have good and profitable business in
that country (ALI, (2017)). Social and cultural factors - according to the population of different
countries, the perspective and demands of customer associated with different age groups are

having their own needs from travel and tourism industry. Economic factors - these are associated
with economic factors of a country such as inflation rate, deflation rate, tags and trade rules. As
the population is increased, economical development of a country will also be affected.
Gradually, travel and tourism industry will also be affected.
Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.).(40 words)
Tourism and demographic are related to each other. According to the visual culture, it can
be said that due to increase in population, hospitality industries have to workshop on the
innovation for increasing profit in business. According to media culture, there is requirement of
capturing different factors of demographics which are affecting the tourism industry.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality(40 words)
There is research conducted on the travel and tourism industry and it is concluded that there is
need of having proper management of the demographics in order to manage the work in effective
manner. There is need of solving the problem which are associated with the managing of
demographics.
Second Mega trend Going, Going……Gone ?
What is the going,going…..gone? (from Article/author) should be related to tourism &
hospitality industry (30 )words
This means that the plant species, habitats and animal species of the world are declining
everyday and there may be case of their extinction in future. Human activities are harming the
global diversity in negative manner.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
The research is conducted because there is decline in the animal and bird species across the
world (Elmahdy, Haukeland, and Fredman, (2017). Also, there is issue of greenhouse gas

emission as well as climate change due to which there was need of conducting research in order
to know the effect of travel and tourism industry.
What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)
Opportunity
Opportunity is that large number of people in the current environment have keen interest
in the travelling which as a result increase opportunities for the travel and tourism industry.
There is opportunity for managing the travel and tourism services effectively.
Challenge
The main challenge is to focus upon greenhouse gas emission stop page so that environment will
be cleaned.
Other challenge is that in context of biodiversity, there is huge decline and there is increased
pressure on humans to manage the problem of extinction of natural species.
Recommendation how to overcome on these challenges(100 words)
The going, going……gone condition or megatrend is considered by the management of
ecological habitats as well as biodiversity e in order to manage different issue of greenhouse gas
emission (Lubbe, & Douglas, (2019)). It is recommended to the government that they must be
introducing policies and regulations for managing the work effectively. It is recommended for
the megatrend situation that there must be focus upon managing the extinction of natural species
properly so that there is management of all ecological habitats as well as biodiversity.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)

The political issue with this emerging trends that government must adopt various policies
for managing the activities of managing extinction of species. The economic factors include
having proper regulations and policies for managing the economic trends and conserving the
species. According to the socio cultural factors it can be concluded that the managing of different
elements which are associated with managing of economic trends. These factors are worked
upon effectively for managing the work.
Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.).(40 words)
The future direction of tourism as well as hospitality is dependent upon the extinction of
species. There is requirement for managing the species so that more number of tourists can be
attracted for visiting the country.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality(40 words)
Third Mega trend The silk Highway
What is the silky highway ? (from Article/author) should be related to tourism & hospitality
industry (30 )words
The concept of silk Highway states that there is shift of world economy in different directions
(OECD, (2017)). There is growth of income in Asia and Africa have also evolved from poverty.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
This research has been conducted for analysing the world economy. There were various
researches which have stated that there is shift of world economy. Africans will be making
money and Asian market will grow at international level. The powerhouses of New world

economy are India and China. There will be new trade relations, export markets and cultural tie-
ups for Australia.
What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)
Opportunity
Opportunity for the silk Highway is that there will be world economy which will work
together for increasing the business and profits.
There is a rapid growth in new powerhouses which increases the opportunity for large
number of people, organisations or for travel and tourism industry. New powerhouses which will
be India and China have been facing a rapid growth in their economy.
Challenge
The great challenge which has to be faced while managing foreign trading will be new export
market trading, new business models and trading with foreign countries.
Other challenge is the managing of economy by working upon the travel and tourism industries.
Recommendation how to overcome on these challenges(100 words)
There are several recommendations made for the Australian economy to manage the issue of silk
highway. The best thing which does country can do is to tie up with Asian companies so that in
future there will be e no problem of profit and global expansion (Moutinho, & Vargas-Sanchez,
(Eds.). (2018)). It is recommended that Australians must be adopting business models for
working in Asian countries.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)
The political trend associated with silk highway will provide benefit to the country. When
there is management of company which is associated with trading with Asian market, there will

be more opportunity for increasing the profits. economy of Australia can be increased in future
by indulging in to trading with Asian companies. The social cultural factors consist of adopting
new business model for doing foreign trading.
Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.).(40 words)
Going, going and go is a major issue that is faced by the hospitality industry. It can be said that
there is requirement of saving the species so that business within this sector can be managed.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality(40 words)
There are various researches done for managing the work properly and managing work of the
company in effective manner. In this case, research is done for managing the issue of endangered
plant and animal species.
Fourth Mega trend Forever young
What is forever young? (from Article/author) should be related to tourism & hospitality industry
(30 )words
This is concept of aging population and in Australia, there is an aging population. There are
various elderly citizens who have knowledge about wisdom and mentorship.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
Researches conducted because of the statistics from economic cooperation and development that
Australia and some other countries are having aging population (Treiblmaier, & Önder, (2019)).
It is concluded that these are having various information and knowledge regarding wisdom as the
less mentorship that can be used for managing work at global level.

What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)
Challenge
There are various challenges faced by Australia due to ageing population. One of these
include widening retirement savings gab.
There is an increase of healthcare expenditure and this has become problem for the
travelling industries.
Opportunity
The opportunity due to this factor to the Australian people is that there are new
generation people who are focusing upon their lifestyle and managing the function of labour
market effectively.
The travel and tourism industries are not able to work properly.
Recommendation how to overcome on these challenges(100 words)
There are several recommendations which can help Australia in order to manage the
aspect of forever young properly. There is need to have a good lifestyle and have a positive
perception towards life. This will motivate to live a longer and healthier life.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)
The political factors associated with this aspect includes companies have to develop
good retirement policies so that healthcare expenditure of people can be managed. The social
cultural factors include having a good lifestyle while managing the companies. Economical
factors include managing of various trading policies and organisational policies for managing the
process effectively.

Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.).(40 words)
Cultural problems are associated with the non-functioning of relation among the tourism and
ageing factor.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality(40 words)
The research reflects that there is need for concerning about the retirement policies within
Australia. This has affected business and lives of people badly.
Fifth Mega trend Virtually here
What is the virtually here ? (from Article/author) should be related to tourism & hospitality
industry (30 )words
According to the virtually here megatrend, it can be concluded that there are several
happenings around the world which are integrated and information about business and
government can be done on virtual aspect.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
Researches have been conducted due to increase in business management and analysing
of information about individuals, communities, businesses and government in the virtual world.
There is need of managing the growth of business and its impact on labour market as well as
retail market for managing the digitally connected world.
What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)

Opportunity
There are several opportunities for the market in order to connect with others at online
level. This can also help in the living and accessing the services.
There is need of managing information as well as performing transactions like working
and shopping.
Challenge
The main challenge with virtually here factor is that there is importance of managing
digital media which allows people to form various connections and access information by using
multiple channels.
The other challenge is to market the travel and tourism services through social media and
attract potential customers.
Recommendation how to overcome on these challenges(100 words)
There are several recommendations made for Australia in order to manage the digitally
increasing world. there is requirement of managing digital media properly and accessing
information by using various channels and having proper erosion of trust to the information
sources of traditional way.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)
Political factors associated with the digitally connection world includes having access to
information of government as well as business with other countries. It also includes management
of the economic factors which are associated with managing of various elements in analysing the
digitally connected world which is helpful for government and conducting business. The social
factors consists of managing the virtually here factors properly.
Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.)

Culture is affected by the visually way or digital way of doing business. There are various trends
within marketing for managing the work in proper manner.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality(
The research is conducted as there is increase in the business trends and digital media has to be
managed properly.
Sixth Mega trend Great expectations
What is Great expectations? (from Article/author) should be related to tourism & hospitality
industry (
The concept of great expectations provides the information that societal, consumer and
demographic megatrend are considered for managing the demand for experience of the product.
There is need of managing social relationships. There is need of managing the personalized
services for making the demands and wants of the customers.
Previous researcher ( author/key finding) Why research has been conducted. What did they find
(60 words) intext citation is important
The researchers have been conducted for analysing videos societal and demographic
megatrend in order to know the travel and tourism industry problems. This megatrend has
various implications for the retail sector and human service delivery system of Australia.
What is the opportunity & Challenges of the trend. May have in tourism & Hospitality industry.
(100 words)
Challenge
There are different challenges as well as opportunities due to the great expectations.
There is need of managing the people for having personalized services and achieve the
unique demands and needs of them.
Opportunity

In context of hospitality industry, there is use of managing the income growth and
oversupply of the mass consumables.
There is opportunity within this are managing of basic necessities of life like food, water,
clothing and shelter.
Recommendation how to overcome on these challenges(100 words)
It is recommended for analysing the above factor that there is need of managing the
personalized needs of individuals so that they will be working effectively and managing the basic
expectations.
Explain political /social cultural / Economic Factors that influence the emerging mega trend in
Hospitality and tourism industry(100 Words)
The political, economical and social cultural factors affect the managing of great
expectations. Government and business policies have to be changed according to the needs of
people. also it will impact on the economic development and social and cultural factors like
needs of customers will be enhanced properly.
Describe the relationships between tourism and the content areas under study (e.g. commodity
culture, visual culture, media culture, etc.).(40 words)
There is relationship among the great expectation in managing different commodities and
managing the visual culture properly for maintaining effectiveness of the economy.
Demonstrate research, deduction and problem-solving skills to predict the future direction of
tourism and hospitality
The research has revealed that there is need of managing the megatrend of increasing the
economy effectively.

Conclusion
From the above report, it is concluded that humanity has an incredible ability for
innovating as well as adapting the various factors. There are six megatrends given by CSIRO and
according to this, there is need of managing the megatrends for exploring how government and
other companies as well as communities are managing the new ways for ensuring quality of life.

REFERENCES
Books and Journals
Abeyratne, R. (2017). Megatrends and air transport: legal, ethical and economic issues.
Springer.
ALI, R. (2017). The Megatrends Defning Travel in 2014.
Elmahdy, Y. M., Haukeland, J. V., & Fredman, P. (2017). Tourism megatrends: A literature
review focused on nature-based tourism
Lubbe, B., & Douglas, A. (2019). FINAL REPORT An assessment of the impact of mega trends
in the tourism sector Phase 1 University of Pretoria.
OECD, P. (2017). Analysing Megatrends to Better shape the future of Tourism.
Moutinho, L., & Vargas-Sanchez, A. (Eds.). (2018). Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Treiblmaier, H., & Önder, I. (2019). The Impact of Blockchain on the Tourism Industry: A
Theory-Based Research Framework. In Business Transformation through
Blockchain (pp. 3-21). Palgrave Macmillan, Cham.
Online
CSIRO.2012.[Online]. Available through:<https://publications.csiro.au/rpr/download?
pid=csiro:EP126135&dsid=DS2>