Exploring Tourism: Motivation Models, Emerging Trends & Global Appeal

This report provides an overview of the contemporary travel and tourism industry, focusing on factors influencing tourism behavior, motivation models, emerging trends, and factors affecting the popularity of global destinations. It begins with an introduction to the tourism industry, highlighting its significance within the hospitality sector. The report then explores factors such as web influence, safety concerns, mature consumers, and pricing that affect tourist behavior. It examines motivation models like Maslow's hierarchy of needs and their influence on decision-making. Furthermore, the report discusses recent trends in international travel, including last-minute bookings, ecological and educational tours, and solo travel. It also analyzes factors affecting the popularity of global destinations, such as cultural importance, technology, and environmental considerations. The report concludes by emphasizing the vital role of the travel and tourism industry in economic development and its potential for future growth.

The Contemporary Travel and
Tourism Industry

Cover Content
 Introduction
 Different factors affecting tourism behavior
 Model of motivation and their influence on decision making
 Emerging trends in travel and tourism industry
 Factors affecting range of global decision
 Conclusion
 References

Introduction
The term tourism refers to short-term and temporary movement of individuals moving
from their workplace or living area. The travel and tourism industry at large scale forms part of
hospitality industry. This is growing with fast pace in today's competitive marketplace. This present
report is based on Titan tour company founded in 1978 situated at Titan House, Cross Oak Lane,
Redhill. It is escorted holiday company which provides holidays, tour packages and covers almost all
continents with planned itineraries which comprises of cruises, rail journeys, adventure activities for
small groups and trips specially for solo travellers

Determine different factors that affect tourism behaviour
 Tourism sector is one of the biggest industry of the world, as they use to deal with ample number of
people. But the performance of them also depends on the behaviour of their customers, and there are
ample number of factors that have power to affect the behaviour of tourists. Some of these factors
are explained beneath :-
 Web
 Safety and mature consumers
 Pricing and other studies

Explain models of motivation and they influence decision-
making process
 As for motivating the customers in tourism sector, it is very much important for an organizations
like Titan Travel to understand the needs of their customers, so that they can provide them
products and services according to them. As this will help them in attracting ample number of
customers towards the products and services of them. Along with this, they can use different
motivational theories, which can help them in influencing the decision-making of their customers
. In this Maslow's theory of motivation is explained below
 Physiological need
 Safety need
 Love and need of belonging

Cont.…
 Self Esteem needs
 The need for self actualisation

Recent and emerging patterns in the international travel
and tourism industry.
 In modern era, the change in trend has become very common for each and every industry of the
world. As customers of the world love to enjoy things which give them unique experience and
also help them in getting luxury touch. Some of the current and emerging trends in international
travel and tourism industry is as follow :-
 Last minute booking
 Ecological and educational tours
 Solo Traveller

Examine the factors affecting the popularity of a range
of global destinations.
 Every company related to travel and tourism industry has major impact on the success and growth
factor. The tourist destinations selected either by tour operator or traveller should be popular and
attractive which would furnish them with maximum satisfaction. Their are various factors affecting the
popularity among the travellers for the variety of global destinations which are described below:-
 Cultural importance
 Technology
 Environment

Conclusion
 From the above PPT it has been concluded that travel and tourism industry lays down major part in the
economic development of the country. This shows that it has high growth potential with availability of
trends for future development of the organisation. Also, there are various elements which are
interrelated to each other which further develops experience of tourist. It has been analysed that travel
and tourism sector has foster national economy in positive manner.

References
 Bærenholdt, J. O., Haldrup, M. and Urry, J., 2017. Performing tourist places. Routledge.
 Battour, M. and Ismail, M. N., 2016. Halal tourism: Concepts, practises, challenges and future. Tourism
management perspectives. 19. pp.150-154.
 Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel and
tourism. Routledge.
 Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry
employment. Annals of Tourism Research. 57(3). pp.264-267.

 THANK YOU